Food Marketing and Ethics Utrecht November 3rd 2011 Prof Dr Christoph Wegmann Prof Dr Helmut Laberenz
Food companies face several ethical challenges all along the value chain http://www.melaoueh.de/wp-content/uploads/2011/09/hunger.jpg http://www.gutefrage.net/; http://www.planet-wissen.de; http://www.suite101.de/view_image.cfm/324680 ; http://www.merkur-online.de/nachrichten/deutschland/fotostrecke-achtung-mogelpackung-397235.html; http://www.theurbn.com/2011/08/food-vs-sprawl-diary-the-tale-of-a-footprint/ ; http://www.littlewhitefeather.co.uk/2011/04/day-8-detox-diary-countdown/
…and thus engage in ethical communication and marketing… http://ambalaj.files.wordpress.com/2008/10/choco-c; http://performancenotes.pepsicoblogs.com/2010/08/tracking-pepsicos-sustainability-achievements/ arbon-footprint.jpg
…but – how to best communicate ethical topics? The research so far… student project 2010/2011 numerous bachlor and master thesis EU project starting next week consumer perspective use of seals media analysis The idea: Investigate impact success factors cross cultural comparison cross industry analysis ?