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Cow Pats Benny Kehrer | Conny Seiwald. Young Lions 2011 Präsentation MEDIANAME: Benny Kehrer Ι Conny Seiwald INITIAL SITUATION Your project is terrific...

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Präsentation zum Thema: "Cow Pats Benny Kehrer | Conny Seiwald. Young Lions 2011 Präsentation MEDIANAME: Benny Kehrer Ι Conny Seiwald INITIAL SITUATION Your project is terrific..."—  Präsentation transkript:

1 Cow Pats Benny Kehrer | Conny Seiwald

2 Young Lions 2011 Präsentation MEDIANAME: Benny Kehrer Ι Conny Seiwald INITIAL SITUATION Your project is terrific... Please keep it up. Such a wonderful idea. You are awesome! This project is supported by many, many people. Its worth to donate. Its for the people. So, its more or less for us. Host for human and animal die wirtschaft Sorry, Ive never heard about this project. How can I donate money? What does VinziRast stand for?

3 Young Lions 2011 Präsentation MEDIANAME: Benny Kehrer Ι Conny Seiwald GOALS | TARGET GROUPS | PLACE Increase awareness of VinziRast-MITTENDRIN among the target groups Motivate people to donate money Make donating as easy as possible Homeless Donors Students Media Opinion Leader Economic | University Neighbors 9 th district of Vienna

4 Young Lions 2011 Präsentation MEDIANAME: Benny Kehrer Ι Conny Seiwald STRATEGY | CLAIM Advertising the project VinziRast-MITTENDRIN and addressing private & corporate donors by using cost-efficient, unconventional communication to attract attention. Promoting The easiness of donating The transparent and comprehensible usage of donations Values of VinziRast like termlessness, courage and impartiality VinziRast-MITTENDRIN – The life manufactory

5 Willkommen auf der Webseite der VinziRast Überblick über den aktuellen Spendenfortschritt: Aktueller Spendenstand: 1.251,- Willkommen auf der Webseite der VinziRast Überblick über den aktuellen Spendenfortschritt: Aktueller Spendenstand: 660.045,- Willkommen auf der Webseite der VinziRast Überblick über den aktuellen Spendenfortschritt: Aktueller Spendenstand: 1.322.055,- Willkommen auf der Webseite der VinziRast Überblick über den aktuellen Spendenfortschritt: Ziel erreicht: 2.001.849,- - und weiter geht es… Young Lions 2011 Präsentation MEDIANAME: Benny Kehrer Ι Conny Seiwald IDEA – A brick for each Euro Jeder Euro ein Baustein - Spenden jetzt noch einfacher Spenden Sie jetzt auch neu per SMS mit Betrag bspw. 20 Euro an 0900xxxxxx oder online unter www.einfachspe nden.at

6 Young Lions 2011 Präsentation MEDIANAME: Benny Kehrer Ι Conny Seiwald ENGAGED MEDIA CHANNELS Online (5%) PR (5%) Press release(s) Relationship management Student project(s) Ambient Media (50%) Print (40%) Newspaper-ad Mittendrin-paper Flyer for universities

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