MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 1 Learning Clusters in Challenging Environments Klaus Haasis CEO, MFG Baden-Württemberg Director, TCI Global Cluster Network 3rd December 2010

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 2 1.Cluster & Communities Michael Porter & Peter Senge 2.The Senge Concept of the Learning Organisation 3.New Mental Model Openness 4.Individual / organisational / regional Learning 5.The humanistic approach on Clusters 6.What do we need for the future?

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 3 1.Cluster & Communities Michael Porter & Peter Senge

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 4 CLUSTERS Agglomeration & Competitiveness Business Networks Figures, Macroeconomics and Statistics

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 5 Change 1970 – Information Society / Internet Knowledge Society Creative Society Start of Digitalisation Printing Industry / Scanner 1975 Microsoft foundation VHS vs. Betamax Videorecorder 1973/1979 Oil Crisis 1972 Club of Rome: The Limits of Growth Multimedia Hype 1999 The Matrix 1997 Bird Flu 1996 Ebay Start 1995 Netscape IPO Web 2.0 Hype 2008 Lehman Brother Crash 2005 Google IPO 2001 first iPod / Mapping Human Genome New Media Hype 1989 Fall of the Berlin Wall 1986 Tschernobyl Private Broadcasting 1983 Interactive Videotex 1981 IBM PC 1980 Apple IPO

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 6 CLUSTERS COMMUNITIES Agglomeration & Competitiveness Learning & Change Relationships, Trust and Collaboration Business Networks Social Networks Figures, Macroeconomics and Statistics

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 7 Michael E. Porter: Facts & Figures Peter M. Senge: Learning Born in 1947 Harvard Business School The Competitive Advantage of Nations published 1990 Born in 1947 MIT Sloan School of Management in Cambridge The Fifth Discipline: The Art and Practice of the Learning Organization published 1990 Personal Mastery Mental Models Shared Vision Team Learning System Thinking

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 8 2. The Senge Concept of the Learning Organisation

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 9 Our personal growth from a creative viewpoint In continual learning mode The journey is the reward Similar pictures Committed to one another Relationship to organisation: not their but our Uplifting peoples aspiration Personal Mastery Mental Models Shared Vision Team Learning System Thinking structures that control our actions Crucial to harmonize individuals energies Team learning is the process of aligning and developing the capacity of a team to create the results its members truly desire System Thinking helps to deal with the complexity of our world …. a discipline for seeing interrelationships rather than things, for seeing patterns of change rather than static snapshots …..

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 10 Michael E. Porter: Facts & Figures Martin E.P. Seligman: Well-Being Competitiveness Index (Global) Winning Positivity promotes learning Well-Being Index (Europe) Flourishing 1.Switzerland 2.Sweden 3.Singapore 4.United States 5.Germany 6.Japan 7.Finland 8.Netherlands 9.Denmark 10.Canada 1.Denmark 2.Switzerland 3.Finland 4.Norway 5.Ireland 6.Austria 7.Cyprus 8.Sweden 9.UK 10.Spain Shared Visions: Uplifting peoples aspiration

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 11 New Mental Models Working Nomadic Work Knowledge Life long learning Leadership Facilitators Organizing Networkers Products User driven Innovation Media Social Networking Knowledge available globally, Knowledge Migrants Reversion of Business Models Openness as new paradigm structures that control our actions

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | New Mental Model Openness

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 13 Wiki Leaks = organization that publishes submissions of otherwise unavailable documents from anonymous sources and leaks New York Daily News: WikiLeaks listed first in a ranking of "websites that could totally change the news" Afghan War Diary: more than 76,900 documents. Iraq War Logs: a package of almost 400,000 documents 29.11: WikiLeaks: China is distancing itself from North Korea and signaling it may accept Korean reunification - Telegraph Breaking News : WikiLeaks claims it has 251,288 cables sent by American diplomats between the end of 1966 and February 2010, which it will release

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 14 Love Parade , Duisburg, Germany Love Parade organizer Rainer Schaller was suspected of being responsible for this catastrophe To defend himself he published 22 hours of video material from the fatal day in the internet – open to public During the Love Parade 21 people died, 510 were injured

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 15 Regional Learning Process #S21 in Stuttgart, Baden-Württemberg, Germany Pro & Contra Participation/ Mediation Shared Vision InnovationEco-Creativity Connected to the World

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | Individual / organisational / regional Learning

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 17 Individual Learning Organisational Learning Regional Learning Learning in Companies and Cluster Organisations Learning Regions and Learning Clusters A Learning Organization actively creates, captures, transfers and mobilizes the ability to adapt to a changing environment.

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 18 MFG Academy: From individual learning to team learning More than 70 events / year participants Individual and Team Learning Virtual Learning Communities

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 19 Business Excellence Community Baden-Württemberg: Connected Consulting & Coaching Marketing Platform Cooperations Collaborate with other companies in a Special Interest Group Information Source Further education (events / tutorials) Networking & Socializing Nr. 3 Cooperations Nr. 2 Learning Nr. 1 Networking Member survey 2010: Your benefits from bwcon…

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 20 Mannheim = Music Karlsruhe = Digital Media, Arts, Games Baden-Baden = Public Broadcasting Pforzheim = Fashion Design Friedrichshafen/Konstanz = Mobile Services Ulm = Design, Media & ICT Stuttgart / Ludwigsburg = Publishing, Digital Media, Film, Advertising, Architecture Freiburg/Offenburg = Publishing/Media Baden-Württemberg Creativity Network: travel time north – south: 4 hours, 350 km Cluster Learning Process

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | The humanistic approach on clusters

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 22 Thoughts 2 sec Feelings 1/100 sec FACTS RELATIONSHIPS

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 23 Carl R. Rogers Abraham Maslow Empathy Acceptance Congruence The Humanistic Approach

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | What do we need for the future?

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 25 What do we need for the future? Expanded understanding of Relationships and of Cluster Managers as Relationship Managers Relationship Skills in addition to Business Expertise Humanistic Community Approach Acknowledgement Culture Learning Cluster Communities Development of New Cluster Concepts including virtual social Networks

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | 26 Training Session for Cluster Managers The Power of Relationships: Learning & Change in Cluster Management 3rd December, 10:00 – 11:30 h, Facilitator: Klaus Haasis 13 th TCI Annual Global Conference, Delhi NCR 2010 Learn about the success factors empathy, acceptance and congruence Interact with people who have different cultural backgrounds Trust needs Touch Learn about trust building as the most important instrument in team building

MFG - Mehr Innovation mit IT und Medien © , Klaus Haasis, MFG Baden-Württemberg | Hindustan Times