SOLO TRAVEL

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 Präsentation transkript:

SOLO TRAVEL

Übersicht Gründe für solo traveller Definition Typen Charakteristiken Beispiel Fazit Fragen

Gründe für solo traveller Immer mehr Personen sind: Nicht verheiratet Geschieden Verwitwet Immer mehr Einzelhaushalte entstehen

Definition Laut Statistics Canada: A person is considered to be travelling alone if not accompanied by another member of the same household; for example, people travelling with friends or in a group are considered solo travellers if they are unable to provide any information on the expenditures and activities of the people accompanying them.

Typen Einzelpersonen Einzelperson allein reisen: leben und reisen alleine Einzelperson in Gruppen reisen: leben alleine, reisen in Gruppen (mehr als 6 Personen)

Typen Kollektivhaushalte Kollektivhaushalt; alleine Reisende: leben in Mehrpersonenhaushalt, reisen alleine Kollektivhaushalt; in Gruppe reisende: leben in Mehrpersonenhaushalt, reisen in Gruppe (nicht mit Personen aus gleichem Haushalt)

Charakteristiken

Beispiel: Norwegian Cruise Line Keine Einzelzimmerzuschläge mehr als 1. Kreuzfahrtlinie Norwegian Epic als 1. Schiff mit: 128 studio- style Kabinen Lounge für Alleinreisende Angebot war extrem erfolgreich neu auch 59 studio- style Kabinen auf der Norwegian Breakaway

Zimmereinrichtung 9 m 2 Doppelbett Fenster zum Gang Bad mit Dusche

Fazit Tendenz des solo travel weiter steigend Zunahme der Angebote Solo travel auch in anderen Marktsegmenten

Fragen ?