MARKETING ANYEVERYWHERE Robert Basic Blog: robertbasic.de Startup: Buzzriders.com.

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MARKETING ANYEVERYWHERE Robert Basic Blog: robertbasic.de Startup: Buzzriders.com

MOBILE NUTZUNG vs STATIONÄR + immer dabei + lokalisierbar + persönlicher

Quelle:

Quelle:

Marktvolumen für Google? Bisher: 9,46 $ User/Monat = 18,6 Mrd $/Jahr Mobil? 280 Mio US-Mobilnutzer = 30 Mrd USD/Jahr Quelle:

iPad In kürzerer Zeit 1 Mio Einheiten verkauft

Entertainment breite Zielgruppe = jung + alt Lean Back / Lean Forward

What we want to do with iAds is to deliver interaction, but also deliver emotion. We have figured out how to do interactive video content without ever taking you out of the apps. We think people are going to be a lot more interested in clicking on these things.