Young Lions 2012 MEDIA Competition Dominik Neumaier, Katharina Zweng Verloren im Gründungsdschungel? weist den Weg Gründ Tarzan.

Präsentation zum Thema: "Young Lions 2012 MEDIA Competition Dominik Neumaier, Katharina Zweng Verloren im Gründungsdschungel? weist den Weg Gründ Tarzan."—  Präsentation transkript:

1 Young Lions 2012 MEDIA Competition Dominik Neumaier, Katharina Zweng Verloren im Gründungsdschungel? weist den Weg Gründ Tarzan

2 I was worried if my concept will work out A lot of things have to be taken into account 30% of potential foundations do actually take place – potential is high! Some founders search on their own, others need more help – everybody is grateful for valuable hints! Personas of founders are heterogenous Internet is a valuable resource I felt lost at the beginning BUT: Founders often struggle with finding the right information WKO already offers a lot of services for founders Young Lions 2012 MEDIA Competition Insights Dominik Neumaier, Katharina Zweng

3 To lighten up the foundation jungle Gründ Tarzan Gain awareness for among potential founders Gründ Tarzan Insights Target Young Lions 2012 MEDIA Competition Dominik Neumaier, Katharina Zweng

4 Young Lions 2012 MEDIA Competition Insights Target Implementation Press: Daily Newspapers, Magazines Online: Vienna targeting on strong coverage sites Infoscreen Unterstützung bei Unternehmensgründungen WKO GründTarzan lichtet den Behördendschungel für Sie! SEA & SEO Branding of bakery bags Die Presse.com derStandard.at Dominik Neumaier, Katharina Zweng

5 Young Lions 2012 MEDIA Competition Online: founder-affine sites & forums Insights Target Implementation Ambient: Amber Stix at district exchange offices, AMS etc. App Facebook & Xing: GründTarzan Profil Founder workshop & meetings with testimonials in the Palmenhaus Direct mailing Business card Dominik Neumaier, Katharina Zweng

6 Insights Target Budget allocation What do we get out of it? is personell & memorable Out of the box comunication Various communication channels raise awareness in heterogeneous target group Online: 20% Out of home & Ambient: 45% Print: 35% Young Lions 2012 MEDIA Competition Implementation Dominik Neumaier, Katharina Zweng