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Cloud als Wachstumsmotor für das Geschäft Zuverlässiger Cloud-Dienst

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Präsentation zum Thema: "Cloud als Wachstumsmotor für das Geschäft Zuverlässiger Cloud-Dienst"—  Präsentation transkript:

1 Cloud als Wachstumsmotor für das Geschäft Zuverlässiger Cloud-Dienst
Cloud als Wachstumsmotor für das Geschäft Zuverlässiger Cloud-Dienst. Schnell und einfach bereitgestellt.

2 Technologische Meilensteine
Zusammenspiel von Social, Mobile, Cloud, Big Data / Analytics World Wide Web und eBusiness Client-Server PC Back-Office Computing 60’s 80’s 90’s Wir sind hier

3 Sechs Aspekte in denen Cloud die Transformation unterstützt
Skalierung parallel zum Geschäft Bereitstellung von grenzenloser Kapazität zu skalierbaren Kosten Flexible Kosten Verlagerung von Fixkosten auf variable Kosten Flexible Zahlungsmöglichkeiten 6 Anpassung an Marktveränderungen Schneller am Markt Unterstützt Innovationen Ökosysteme Neue Kompetenznetzwerke Potentielle neue Unternehmungen Reduktion von Komplexität Erweitert Produktperfektion Einfache Handhabung für Konsumenten Benutzer- und Kontextsensitive Aktionen Personalisierte und relevante Produkte 5 Source: IBM IBV study: Cloud-enabled Business Model Survey 2012

4 Wachsende MSP Aufnahmen und neue Partnerschaften weltweit.
Build it. Auf der ganzen Welt nutzen Unternehmen bereits diese führenden IBM Produkte um unternehmensweite Cloud- Dienstleistungen zu bauen, einzusetzen und bereitzustellen. Wachsende MSP Aufnahmen und neue Partnerschaften weltweit. Um IT-Innovationen zu fördern, suchte Nationwide eine Cloud Infrastruktur, mit den Fähigkeiten der dynamischen Virtualiseriung, Kosteneinsparungen und Skaliermöglichkeit, um zukünfitgen Anforderungen gerecht zu werden. SICOOB benötigte eine sichere und skalierbare Lösung mit hoher Verfügbarkeit, die schnelle Expansion und neue mobile Bankapplikationen unterstüzt. Effiziente und hochwertige Dienstleistungen an Kunden One of our clients, Nationwide is a great example of a business that has done this and exploited the cloud capabilities of zEnterprise to take out cost. Their analysis has shown that they saved $46 million in capital and operations expenditure by utilizing zEnterprise as their cloud-delivery platform. ADDITIONAL INFORMATION ON NATIONWIDE: Consolidates 3000 distributed servers - Gains 80% reduction in power, cooling, and floor space requirements. In the last 80 years, Nationwide Mutual Insurance Co. (Nationwide) has grown from a small mutual auto insurer owned by policyholders to one of the largest insurance and financial services companies in the United States, with more than 38,000 employees. Like all insurance providers, Nationwide requires high speed transaction processing to handle its daily business activities, such as policy verification, claims processing and generating customer quotations. Alongside it’s IBM System z mainframes it uses a distributed environment for workloads such as enterprise applications or web servers. As Nationwide grew, so did the distributed landscape, eventually becoming a sprawling environment of over 3,000 physical servers. As Jim Tussing, chief technology officer for infrastructure and operations at Nationwide says: We had literally thousands of servers deployed that were 80 to 90 percent unused from a capacity standpoint. At a time when Nationwide was seeking to increase the pace of innovation across its products and channels, new environments were taking many weeks or months to provision and deploy.” Following a rigorous analysis of various options, Nationwide decided to consolidate its distributed environment to Linux virtual servers hosted by the IBM z/VM operating system on the IBM System z platform. The Nationwide private cloud on IBM System z10 Enterprise Class servers has replaced thousands of stand-alone servers, eliminating both capital and operational expenditure. They have achieved an 80 percent reduction in power, cooling and floor space requirements, even as its application landscape has grown considerably. Today, the company sees 30 percent annual growth in computing requirements, practically all handled through the provisioning of new virtual servers on the existing mainframe footprint. Jim Tussing concludes, “Ultimately, the ability to develop new offerings faster and at a lower cost means that we can bring valuable new services to market ahead of our competitors.” And back in Brazil, Sicoob, the client enabled growth of 600 percent in mobile, 200 percent in internet, and 60 percent in in-branch transactions; avoiding USD 1.5 million in electricity costs annually; delivers new services faster. Business Connexion: A cloud for Africa’s offline 85% - To enrich communities by making the impossible possible, through technology” Business Connexion is South Africa’s leading IT services provider with the largest data center capacity in South Africa  Business Connexion’s has operations in Africa, Europe and the Middle East. In Africa, Business Connexion expands to Kenya, Mozambique, Namibia, Nigeria, Zambia and Tanzania. Business Connexion has the largest data centre capacity in Southern Africa. They support clients in retail, banking. Financial and mining. The biggest challenge these countries have is energy and size of facilities. They can’t build out clouds in large data center space, so they need a solution with a small footprint that includes all the controls. They can drop a zEnterprise into a country and offer a cloud service without using much space or energy. They can then provide customized offerings at the country level which is very attractive to BCX. The mainframe provides them with this capability at extremely low cost. A traditional cloud environment is very easy to build. But when it comes to managing it, running it securely, and scaling at high speeds and being flexible - it can be extremely troublesome and costly. With a mainframe a lot of the rigor, the control, the security, the scalability built into it all of those things becomes answers to their concerns. These capabilities become the absolutely necessary when it comes to cloud. They cannot operate in multi-tenants environments without rigor, without security, without control, without flexible capacity management which is which is what the mainframe provides. Largest ICT player in South Africa There are a lot of reasons for 85% not online—limited infrastructure, energy, bandwidth and cost Business Connexions is creating “A cloud for Africa’s offline 85%” Business Connexion provides cloud services to banks/financial services, retailers, mining industry and verticals They are expanding beyond South Africa – Nigeria, Kenya, Tanzania, Mozambique, Angola, Namibia Provide customized offering at country level built on System z Sicoob avoids USD 1.5 million in annual costs with IBM Supporting rapid business growth with robust, secure and efficient mainframe technology Published on 13-May-2013 "Compared with databases on our previous distributed landscape, DB2 running on Linux on the IBM System z platform offers more reliability and performance, and better integration with our backup, monitoring and ETL tools." - Paulo Nassar, IT Processing and Storage Infrastructure Manager, Sicoob Customer: Sicoob Industry: Banking Deployment country: Brazil Solution: PureData System for Analytics (powered by Netezza technology), PureSystems, Big Data, Business Analytics, Business Intelligence, Business Resiliency, Cloud Computing, Energy Efficiency, Information Management Foundation, Mobile Overview Credit Unions System for Brazil (Sicoob) is the largest credit union system in Brazil, offering banking and credit services to more than 2.5 million people. Sicoob offers the same range of financial services as any large retail bank globally, but with a crucial difference: its customers are also its owners, so the financial returns benefit their communities rather than enriching shareholders. Business need: To reach its goal of being the primary provider of financial services to its members, Sicoob needed a flexible, secure and scalable IT infrastructure to support reliable 24/7 service and mobile access. Solution: Created a virtualized Linux landscape running more than 300 production environments on two IBM System z® 196 servers, and deployed IBM DB2®, IBM InfoSphere® DataStage® and IBM Cognos® software. Benefits: Enabled growth of 600 percent in mobile, 200 percent in internet, and 60 percent in in-branch transactions; avoiding USD 1.5 million in electricity costs annually; delivers new services faster. Case Study As Sicoob’s members embrace mobile and social technologies, the organization needs to ensure it can meet the needs of these members wherever and however they choose to interact. Ricardo Antonio, CIO at Sicoob, explains: “Our aim is to be the primary financial institution for our members. Increasingly, this will mean offering a complex set of products and services through self-service mobile channels, available 24/7. Our members need to feel that they can ‘take their bank with them’ wherever they go.” In recent years, as Brazil has grown into a global economic player, Sicoob has sought to keep pace. “Our challenge has been to create an institution that is more adaptable to the national growth scenario but with stronger social appeal, unlike a traditional bank,” says Marcos Vinicius, the organization’s head of technology infrastructure. Rapid business growth, parallel growth in the number and range of Sicoob products and services, and this desire for everywhere-and-always-on services converged to create the perfect storm for Sicoob’s existing distributed infrastructure, which was running all core banking services. “We had a lot of servers to process an operational volume that was considerable for the time,” explains Vinicius. “However, ongoing and projected future growth meant that the model of adding new servers one by one was financially unsustainable. In addition, the administration of the infrastructure was becoming increasingly complex and costly.” The bank had accumulated a diverse set of Intel processor-based servers, and this sprawling infrastructure was unreliable, costly, inflexible and difficult to expand. Sicoob had to add new physical servers to support each new requirement or simply to accommodate more transactions and members – each time pushing up the complexity, inefficiency and cost. To support the ongoing rapid growth of its business and the development of new capabilities, Sicoob needed a completely new model for IT. The organization made a strategic decision to virtualize its Intel processor-based distributed servers to the IBM® System z® platform. Today, Sicoob is running more than 300 SUSE Linux-based virtual servers on IBM z/VM® across two IBM zEnterprise® 196 servers. An IBM System z10® server located at a second site provides a disaster-recovery option and hosts the development landscape. Denio Rodrigues, Information Technology Executive at Sicoob, comments: “Challenges and opportunities have led us to restructure our technology infrastructure and adopt IBM System z® mainframe technology, which guarantees greater stability and performance for our products and services. This facilitates our growth, by lowering the cost of maintenance and administration in the production environment, and by reducing power consumption in the data center. The key benefits in adopting IBM System z are availability, scalability, performance, security, lower licensing costs, easier management, less use of space in the data center, and in particular reduced energy consumption.” Powerful software in the cloud Sicoob sees technology as a cornerstone of its business, as Ricardo Antonio explains: “The more data we store electronically, the better the financial returns for our members. Why? Paper is expensive to store, expensive to transport, and expensive to handle. As we digitize information and computerize our services, we can optimize processes and grow the business to the benefit of all members. To handle the growth in data-processing capabilities, we opted for a virtualized private-cloud infrastructure on the IBM mainframe. This decision means that we can support enormous growth within the same physical and environmental footprint, and without a corresponding increase in administration and energy costs.” The System z environment provides an optimal combination of IBM hardware and software to help Sicoob tackle the challenges of growth and seize the opportunities of business analytics. With IBM DB2® 9.7 for Linux running in virtual environments on its mainframes, the organization has a robust and easy-to-manage platform for processing and storing huge amounts of financial data. Sicoob has 50 DB2 databases storing a total of 22 TB of data. The largest of these – at 10 TB and growing by 300 GB a month – contains scanned images of credit contracts and deposited checks. Paulo Nassar, IT Processing and Storage Infrastructure Manager at Sicoob, says, “Compared with databases on our previous distributed landscape, DB2 running on Linux on the IBM System z platform offers more reliability and performance, and better integration with our backup, monitoring and ETL tools.” He adds, “The built-in management tools enable us to monitor DB2 databases in critical environments in an easy and agile way.” Delivering critical insight IBM InfoSphere® DataStage® gathers and transforms data from all Sicoob branch offices and loads it into the central databases. Also on System z, Sicoob uses IBM InfoSphere Information Analyzer to manage the quality of data from acquisition to archival or disposal. The solution employs a single metadata repository to provide a standardized view of the entire data landscape, and provides a customizable interface for creating reports and analysis. IBM InfoSphere QualityStage® delivers accurate, complete information to business users across Sicoob, helping to ensure that decisions are based on information rather than conjecture. Sicoob is now rolling out a complete business analytics architecture based on IBM Cognos® Business Intelligence software running on Linux on IBM System z. Cognos is designed to enable smarter decisions based on the timely analysis of accurate data, helping organizations of all types to manage their performance for optimized business results. “We previously used in-house systems for analytics in each branch,” says Paulo Nassar. “Cognos generates insightful reports and sophisticated dashboards, providing quick and accurate information to senior management. We are now adding more reporting functionality – on business revenue, credit data, loan risks, and so on – to make Cognos the complete decision-support system for Sicoob.” To accelerate its analytics, Sicoob has also deployed IBM PureData™ System for Analytics N (formerly IBM Netezza® ) and a smaller IBM Netezza 100 for development. The PureData appliances are connected to one of the z196 servers, simplifying and optimizing the performance of data services for analytical applications, enabling very complex algorithms to run in minutes not hours. Powering business growth Sicoob is one of a growing number of businesses that use IBM z/VM to run Linux virtual server landscapes; today, more than 3,000 applications worldwide run on Linux on System z. Sicoob has transformed the speed, reliability and efficiency of the business services it can offer to its members. As the organization builds up its Cognos environment on the same platform, members will benefit from Sicoob’s increased ability to analyze their changing requirements and design appropriate financial products to meet their needs. With its mature virtualization technology, the IBM System z platform supports Sicoob in creating an “industrial production line” that allows the bank to deploy new services securely, rapidly and at minimal incremental cost. In the former distributed infrastructure, the time taken to procure and deploy new physical servers was an obstacle to launching new services. “We had ready-to-go applications that we could not launch because of the lack of infrastructure capacity,” recalls Ricardo Antonio. “With System z, growth is easy: we can start a new Linux virtual server on z/VM in seconds, or for a larger requirement, simply turn on a new processor.” “The System z solution has effectively met all of the criteria evaluated with respect to availability, performance, security, scalability, processing and storage capacity,” Rodrigues notes. “This has enabled the growth of our business products and our network in general. Over the past year, through our self-service channels, we grew by nearly 600 percent; Internet banking grew by 200 percent; for mobile solutions, growth was 600 percent. It would not have been possible to support this growth without IBM System z.” Multi-million dollar savings Sicoob estimates that it would require more than 400 standalone Intel processor-based servers to support the workload managed by the Linux virtual servers on its z196 mainframes. The organization is therefore avoiding the use of an additional 6 million kWh of electricity each year, avoiding 270 tons of CO2 emissions. Electricity consumption is 23 percent lower than in 2007, despite significant growth in transactional volumes and account numbers. For example, that period saw a 60 percent rise in in-branch transactions, a 625 percent increase in ATM transactions, and more than one million new current accounts opened. Vinicius comments: “IBM System z gives us flexible and robust processing, capable of handling extreme growth, with very well integrated tools for extracting, storing and manipulating data. We have reduced the complexity of our technology, with fewer servers, less administration, lower software maintenance costs, and a significant reduction in energy consumption. With IBM System z we are spending 400 percent less on power than if we had a distributed environment instead, avoiding around R$ 3 million [USD 1.5 million] of electricity costs each year.” With the robust System z hardware and highly integrated IBM mainframe software, Sicoob has a secure platform capable of supporting its rapid growth as it aims to become the primary provider of financial services to its members. “We chose what the other major banks throughout the world use: IBM System z,” concludes Ricardo Antonio. “It’s the best environment for financial services. And when you know you are using the best, you can focus on developing the business rather than worrying about the technology.” Smarter Computing: The IT Infrastructure of a Smarter Planet Sicoob built a private cloud on the IBM System z platform, enabling a transformation in the speed, reliability and efficiency of the financial services it offers to members. Replacing distributed, Intel processor-based servers with Linux virtual servers on System z has also enabled the organization to avoid USD 1.5 million per year in energy costs, and supports Sicoob’s ongoing business growth by enabling new servers to be provisioned in seconds. The efficient management and fast analysis of vast quantities of financial and customer data is at the heart of Sicoob’s success; the IBM solution includes InfoSphere and Cognos software to support smarter decisions through near-real-time access to rich, highly accurate information. Products and services used IBM products and services that were used in this case study. Hardware: System z, System z: System z10, System z: System z10 Enterprise Class (z10 EC), System z: zEnterprise 196 (z196) Software: DB2 for Linux, InfoSphere DataStage, InfoSphere QualityStage, z/VM, Cognos Business Intelligence, IBM Netezza , PureData System for Analytics (powered by Netezza technology) Operating system: Linux, Novell SUSE Linux, z/VM 600% Anstieg des mobilen Bankings, 200% Erhöhung des Online Bankings und eine 60%ige Erhöhung der Filialbesuche und Transaktionen. $46M Einsparung in Kapital- und Operationalisierungskosten 4

5 Durch Big Data enstehen lukrative Geschäftmöglichkeiten
Last year, we identified the mega trend on confluence of social, mobile, and Cloud, and discussed what this trend meant to us and our clients in the industry. System of Engagement, have already driven enormous transformations, largely driven by social, mobile and cloud, which enable people to interact more dynamically, more rapidly, fluidly than ever before. With direct interaction between enterprise and their customers, or between people within an organization or across organizations, industry players and organizational functions are in flux. But on the positive side, vast amounts of data, potentially very valuable data are being generated, captured, and just beginning to be tapped for insights. At the other end of the spectrum is Systems of Record, more structured static transactions, the traditional data that feeds enterprises businesses today. Value can clearly be obtained from both pools, but it is becoming clear that the highest value is derived when we bring the Systems of Engagement and Systems of Record data together to generate the insights that can only be found when done at the cloud scale. Only doing so will enable us to deeply understand any process or system at the core of an enterprise. We call this Systems of Insight. Source: IBM Global Technology Outlook 2014

6 IBM Cloud Strategie … Nutzeroptimierte Lösungen
… Cloud ermöglicht Geschäftstransformationen …auf offenen Standards basierende Lösungen über alle Serviceebenen ...mehrere Bereitstellungsoptionen

7 ~70% 85% Optimierung Innovation
Dynamische Cloud Umgebungen helfen der IT die Balance zu halten ~70% des IT Budgets wird für den Betrieb ausgegeben 85% der neuen Anwendungen werden direkt als Cloud- Lösung geplant The ability to integrate existing systems of record, with new systems of engagement like mobile, cloud, and social will be critical to bridge the world we know today, with the rapid innovation and composability that is to come. As we spoke of earlier, the business will want innovate more quickly, and drive unique competitive advantage through new systems of engagement such as cloud. In fact, we are already seeing applications moving aggressively to the cloud. IDC estimates that 85% of new applications will be delivered or deployed on cloud. Meanwhile, IT must be able to quickly plug in 3rd party services to existing systems of record, securing not only the infrastructure, but the data, on and off premise, even when it’s being shared with new systems of engagement like mobile, social and the internet of things. All of this without disruption. Without compromising service level objectives. This will only put greater pressure on IT to be more flexible and agile than ever. Yet today, 70 %+ of the corporate IT budgets still remain tied up in operations and maintenance. Somehow, IT must strike the right balance optimizing existing systems of record to free resources for investment in new systems of engagement, and in turn leveraging new innovations to drive further optimization and continuous innovation. Optimierung Innovation Source: IDC; Converged Systems: End-User Survey Results presentation; September 2012; Doc #236966 Source: IDC, Five Steps to Successful Integrated Cloud Management, May 2011

8 Entwicklung von “on premise” in die Cloud
Unternehmenskritische Workloads Komplexität der Workloads ERP Legacy DB CRM HR Mobile Web Hosting Marketing Sales Social Systems of Record Systems of Engagement Einfachheit der Cloud Adaption Benötigte Servicequalität As SLAs improve there is an opportunity for MSPs to capture an increasing share of highly critical, high complex traditional legacy workloads such as CRM, DB, HR, and ERP. As cloud providers move beyond commodity solutions with bare bottom SLAs, these high value, mission-critical applications will increasingly begin to move to the cloud.

9 IBM Enterprise Cloud System Trusted Cloud. Simply Delivered
{ } Offene Linux Umgebung Linux Gast Virtualisierungs Mngmt. LPAR Cloud Management verbauchsabhängige Bezahlung in einem “pay-as- you-grow”- Ansatz Red Hat/SUSE 3000+ Anwendungen } vertrauenswürdig, 24/7 IBM Support { } Voll automatisierte Cloud Management Suite IBM Speichersystem { Ausgezeichnetes Hardware Design Hypervisor und Virtualisierungs- management I/O und Netzwerk Linux Cores The IBM® Enterprise Cloud System unites leading IBM software, storage, and server technologies into one simple, flexible, and secure factory integrated solution. This provides those delivering cloud services with the ability to rapidly deploy a trusted, scalable OpenStack® based Linux® cloud environment with mainframe qualities of service. With the ability to start small and scale up to 6,000 virtual machines in a single footprint, the Enterprise Cloud System can provide superior service for as low as half the cost of public cloud or x86 private cloud alternatives. This allows organizations deploying cloud services to cut costs through greater efficiency and improve their bottom line business results, while delivering the services their customers need for business critical applications. integriert geliefert und startklar in Tagen Produktionsbereit in wenigen Stunden Hauptspeicher skalierbar bis zu VMs 99.99%+ Verfügbarkeit EAL4+/5+ Sicherheit Enterprise Cloud System - basiert auf einen zBC12 Server

10 Enterprise Cloud System – Angebots Komponenten
Server: IBM zEnterprise® EC12 oder IBM zEnterprise BC12 (zEC12, zBC12) Storage: IBM DS8870 oder Storwize® V7000 Software: z/VM 6.3 mit den folgenden Funktionen: Directory Maintenance (DirMaint™) Feature Resource Access Control Facility (RACF®) Performance Toolkit for VM™ Feature Single System Image (SSI) Feature IBM Wave für z/VM Cloud Management Suite: OMEGAMON XE auf z/VM und Linux Tivoli Storage Manager SmartCloud Orchestrator Operations Manager für z/VM Backup und Restore Manager für z/VM

11 IBM betreibt die weltweit größte Private Cloud auf dem Mainframe.
Es bietet analytische Erkenntnisse aus fast 100 verschiedenen Data Warehouses und ermöglicht über IBM Mitarbeitern bessere Entscheidungen zu treffen. IBM betreibt die weltweit größte Private Cloud auf dem Mainframe. Damit hat IBM mehr als $20M Einsparungen und mehr als $300M Mehrwert für das Unternehmen über 5 Jahre gebracht.

12 Literaturempfehlungen
Kurt N. Rindle Kristin Brandt Literaturempfehlungen Meine persönliche Empfehlung für Sie: Cloud ready on System z (youtube): Link IBM Enterprise Cloud System Trusted Cloud. Simply Delivered Link Private Clouds Will Use Hybrid Infrastructure The Role Of Mainframes In Cloud Forrester Analytics: Link Meine persönliche Empfehlung für Sie: The Clipper Group Navigator IBM zEnterprise is Enterprise Cloud Infrastructure https://ibm.biz/BdRQAW ____________________________________________ System z Cloud Webseite: https://ibm.biz/BdRQuY

13 Treten Sie mit uns in Kontakt!
Kurt N. Rindle Kristin Brandt Treten Sie mit uns in Kontakt! Cloud Portfolio Leader Executive Consultant IBM Deutschland GmbH System z Solutions Play Leader & Product Manager IBM Deutschland GmbH Mobil (160) Mobil (151) /kurtrindle /kurt_rindle /kristin_brandt /in/kurtrindle @kurtrindle @IBMHardwareDE /ibmsystemzde


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