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Windows Server 2012 R2 Upgrade-Potential

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Präsentation zum Thema: "Windows Server 2012 R2 Upgrade-Potential"—  Präsentation transkript:

1 Windows Server 2012 R2 Upgrade-Potential
Windows Server 2012 R2 Standard Upgrade Opportunity 3/31/ :05 AM Windows Server 2012 R2 Upgrade-Potential Windows Small Business Server 2003 und Windows Server 2003 End of Support © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2 Der Markt und seine Chancen
Diese Produkte stehen kurz vor end of support Extended Support endet 14. Juli 2015 Produkt Bestandteile Extended Support End Datum Exchange Server 2003 Standard Edition       8. April 2014 Windows SharePoint Services 2.0 14. Januar 2014 Internet Security and Acceleration Server 2004 Standard Edition 14. Oktober 2014 SQL Server 2005 Workgroup Edition 12. April 2016 Windows Server 2003/2003 R2, Standard Edition (32-bit x86) 14. Juli 2015 Windows Server Update Services 3.0 11. Juli 2017 Right now, nearly two third of organizations use Windows Server. A large percentage of these are Windows Server And many small businesses use Windows Small Business Server. Both Windows Server 2003 and Windows Small Business Server 2003 are reaching end of support. And that means it’s a perfect time for the channel to start upgrading these customers to Windows Server 2012 R2. Channel Potenzial Server Software erneuern Server Hardware austauschen Migration Services anbieten

3 Warum SMBs upgraden sollten?
Support endet bald — keine neuen Patches, Software Updates oder telefonischer Support Alte Hardware ist teure Hardware Kunden, die nicht virtualisieren, verlieren Geld The reasons that SMBs should upgrade are obvious. In less than a year, Windows Server 2003 and SBS won’t be supported. No support means no patches, no updates, no phone support. And that can create compliance and security issues and a lot of hassle. But it’s more than that. Even over the next year, businesses still using Windows Server 2003 or SBS 2003 are missing out. There are millions of old, inefficient servers out there. These are servers that are wasting server resources by not being virtualized. They’re expensive to maintain and support. In addition, the world of IT is changing rapidly. To be successful, small and midsize businesses need the same IT agility that larger companies enjoy. This includes getting a cloud-optimized infrastructure that can help them be more agile and competitive.

4 Upgrade hat ein enormes Potential für Reseller Reseller machen Umsatz, wenn sie die Server ihrer Kunden upgraden Lizenzierung: Windows Server 2012 R2 Lizenzen und passende CALs Hardware: Neue Server, neues Storage plus Netzwerk-Ausstattung Services: Value-added Deployment Services, Support und Training All this leads to an enormous opportunity for resellers. There’s revenue from Windows Server licensing and from updating hardware. Then, there’s a follow-on opportunity for value-added deployment services.

5 Windows Server 2012 R2 Standard Upgrade Opportunity
3/31/ :05 AM Verkaufsschritte 1 Upgrade der Kunden auf Windows Server 2012 R2 2 Upsell Virtualisierungslösungen We can break the upgrade process down into these three basic steps, which we’ll go through next. 3 Cross-sell Microsoft Office 365 © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6 Upgrade der Kunden auf Windows Server 2012 R2
Server Konsolidie-rung Disaster Recovery Flexibles und Kosten-effektives Storage Einfacher Remote Zugriff Vereinfachtes Management First, let’s talk about the obvious: migrating customers to Windows Server 2012 R2 Standard. The fact is that this latest version actively meets a lot of the concerns that our SMB customers care about. Like saving money with server consolidation. Customers can get the most out of server hardware investment as their businesses grow. Organizations get the ability to recover from system failure and get back online quickly to protect critical business operations. Data storage can be scaled quickly, at a fraction of the cost of traditional solutions. And then of course there are BYOB and work anywhere scenarios that remote access and consistent user experience across devices can address. Employees get the flexibility to work anywhere — while organizations get the peace of mind that comes from knowing their data is protected. Small and midsize businesses will get an easy-to-manage solution that offers a consistent experience to users.

7 SMBs wollen Windows Server 2012 R2 Leistung - bekommen Sie aber bislang noch nicht!
Merkmale Leistungen Windows Server 2012 R2 Windows Server 2003 Windows Small Business Server 2003 Server Konsolidierung Live Migration Die Möglichkeit, virtuelle Maschinen simultan und zwischen verschiedenen Hosts zu bewegen. X Virtualized Desktop Infrastructure (VDI) powered by Remote Desktop Services (RDS) Ein Virtualisierungsservice, der Nutzern den sicheren Zugriff auf Desktops und Apps von außerhalb ermöglicht. Disaster Recovery und Datensicherung Hyper-V Replica Repliziert automatisch virtuelle Maschinen. Windows Server Backup Unterstützt komplettes Server Recovery. Flexibles, Kosten-effizientes Storage Server Message Block (SMB) 3.0 SMB 3.0 unterstützt die Nutzung von File Servern für Storage, was enorm Storage-Kosten senkt. Storage Spaces Hochverfügbare Storage-Virtualisierung, die beliebig skaliert werden kann. Deduplication Ein Storage-Effizienz-Tool, das den physichen Speicherplatz-bedarf nennenswert senkt. For reference, here’s a list of the features that SMB cares about—as you can see, they’re included in Windows Server 2012 R2, but not in Windows Server 2003 or SBS And that means these are features they’re not getting now.

8 SMBs wollen Windows Server 2012 R2 Leistung Lassen Sie Ihre Kunden teilhaben!
Merkmale Leistungen Windows Server 2012 R2 Windows Server 2003 Windows Small Business Server 2003 Einfacher Remote Access Enthaltenes Direct Access Einfacherer und sichererer Zugriff auf das Netzwerk für Mitarbeiter außerhalb des Unternehmens.   X Work Folders Integrierte Dokumenten-Synchronisierung, die Nutzern den Zugriff auf Fileserver des Unternehmens gewährt, während das Unternehmen die volle Kontrolle behält. Remote Desktop App Support Unterstützt die Windows Experience auch für iOS, Android, Windows Phone und Mac OSX Geräte. Vereinfachtes Management Windows Server Essentials Experience (WSEE) als Rolle Ermöglicht ein einfacheres Management im Vergleich zum Windows Small Business Server und beinhaltet Remote Web Access, PC Backups, File History Integration und mehr. Health Monitoring (Teil von WSEE) Ein Management-Tool, das die Performance-Überwachung von Servern und Desktops unterstützt. Diese Übersicht konzentriert sich auf die Kernthemen von kleinen und mittleren Unternehmen und ist keine komplette Auflistung der Windows Server 2012 R2 Features.

9 2 Upsell Virtualisierungslösungen Reseller profitieren vom wachsenden SMB Virtualisierungs-Markt Lösungsansatz für Kunden mit alten Apps Virtualisierung ist ausgesprochen flexibel Kunden wollen neue Arbeits-möglichkeiten Let’s move on to virtualization. The good news is that the SMB virtualization market is growing. These are organizations that are starting to see its benefits. And for the channel, it represents a pretty big opportunity. First, it represents reason to talk to those customers who have resisted upgrading because they rely on legacy apps. It’s easy to migrate them to a more current operating system, virtualize those old apps — and then create a migration path for them. Second, virtualization is a highly replicable model. Resellers can commoditize their virtualization services in a way that yields high profits. And finally, virtualization in Windows Server 2012 R2 gives customers a way to enable new work scenarios. With the Virtual Desktop Infrastructure, users can access resources on a wide variety of devices, access session- based application — and it’s delivered faster than ever with remote storage deduplication. These are work scenarios customers actively need as employees bring more devices to work or expect to be able to work at home.

10 SMB Virtualisierungs-Vorteile
Verbesserung der Anwendungs-verfügbarkeit, -Leistung und Skalierbarkeit Reduziert Anwendungs-kosten Spart Geld durch virtualisierte Workloads Stellt sicher, dass wichtige Daten niemals verloren gehen, dank preiswerter Storage-Lösungen These are specific SMB benefits. Improve application availability, performance, and scalability. Customers will be able to ensure their critical applications are running optimally. Reduce application costs. Migrating to Windows Server 2012 R2 can help reduce the cost for provisioning, installation, updating, and administrating applications. Save money by virtualizing workloads. Customers will get best-in-class performance and scale for Microsoft workloads with cluster support, dynamic memory, and live migration of workloads. Make sure important data is never lost with affordable disaster recovery. Windows Server 2012 R2 includes Hyper-V Replica so customers will get automated data protection and recovery across servers.

11 Cross-sell Microsoft Office 365
Zielgruppe: Kunden, die derzeit Windows Small Business Server nutzen Small Business Server beinhaltet Exchange Office 365 bietet problemlose Fortführung der -Services Jeder Kunde, der Produktivitäts- Software benötigt Kunden mit alten Office-Versionen erhalten die aktuellste Version Kunden, die noch kein Office nutzen, erhalten es ohne großen Einführungs-Invest Warum Office 365? Immer die aktuellste Version Einstiegskosten minimieren ohne Hardware oder Software Upgrade Bedarf Einfach zu verwalten durch zentrales Admin- Portal und integrierte Sicherheitstools Business-Klasse und geteilte Kalender Team Intranet Seiten Einfaches File-Sharing Öffentliche Webseite Online Konferenzen Office Web Apps und Mobile Apps Desktop Versionen der vertrauten Office Programme Active Directory Integration Automatische Updates Keine direkt verbundenen Hardware-Kosten The final piece is to cross-sell Office 365. This is particularly important for customers using Small Business Server 2003, which includes Exchange Server It should be noted that this version is also reaching end of service. Office 365 provides business-class , so there will be no disruption of service Also note that many Windows Server 2003 and Small Business Server 2003 users will benefit from using Office 365, because they will get a wide variety of features that they don’t have currently.

12 Umsatz mit Windows Server 2012 R2 Lizenzen
Windows Server Stacking Für Kunden, die mehr als zwei virtuelle Server benötigen, fügen Sie zusätzliche Windows Server 2012 R2 Standard Lizenzen hinzu. Anzahl Lizenzen CPU Rechte VM Rechte 1 2 4 3 6 8 Eine Lizenz wird benötigt und gewährt zwei VM Rechte Jede Zusatzlizenz gewährt das Recht für zwei zusätzliche VMs 2 CPU Server It should be noted that Windows Server 2012 Standard includes two instances of virtualization as part of its license. Some customers may need more, and there are two options. The first is to purchase additional software licenses up to the number they need. We call this server stacking. It’s a great option for a company that needs, say, four virtualization instances because two Windows Server Standard licenses are less expensive than Datacenter — but it also helps resellers sell more. For companies that need a highly virtualized environment, Datacenter is a great option. Nach Bedarf skalierbar! Für unbegrenzte VM-Rechte verkaufen Sie Windows Server 2012 R2 Datacenter

13 Mehr Umsatz mit Windows Server 2012 CALs
Windows Server 2012 R2 Standard Upgrade Opportunity 3/31/ :05 AM Mehr Umsatz mit Windows Server 2012 CALs Nutzer CALs Ein Nutzer mit unbegrenzt Geräten Ideal für Unternehmen mit Mitarbeitern, welche mit mehreren Geräten auf die Server zugreifen. Geräte CALs Ein Gerät mit unbegrenzt Nutzern Ideal für Unternehmen, bei denen mehrere Mitarbeiter über das gleich Gerät auf die Server zugreifen (Schichtarbeit). RDS CALs Benötigt für Remote Desktop Access Ideal für Unternehmen mit Nutzern, die von außerhalb Zugriff auf die Server benötigen. Note: Remote Desktop Services benötigen eine Windows Server CAL und eine RDS CAL für jeden Nutzer. CALs are a good money maker — and every sales motion should include them. These are the three types of CALs. User CALs With the User CAL, businesses purchase a CAL for every user that accesses the server to use services such as file storage or printing, regardless of the number of devices they use for that access. User CALs deliver increased value and flexibility. With device proliferation there’s a growing trend of more devices per employee and it is easier to track users who can add devices at no additional cost. Device CALs With a Device CAL, companies purchase a CAL for every device that accesses the server, regardless of the number of users who use that device to access the server. Device CALs may make more economic and administrative sense for companies that have workers who share devices—such as those on different work shifts. RDS CALs Both a Windows Server 2012 CAL (User or Device) and an RDS CAL are required for remote desktop access. RDS CALs contain a product key for activation. © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14 Windows Server 2012 R2 Standard Upgrade Opportunity
3/31/ :05 AM © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.


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