Karlheinz Wasserbacher KREATIVARBEIT – KOPFARBEIT Karlheinz Wasserbacher SAATCHI & SAATCHI
KREATIVARBEIT – KOPFARBEIT
KREATIVARBEIT – KOPFARBEIT oder Was die großen Köpfe über die Bäuche der Konsumenten denken
Kevin Roberts CEO Worldwide, Saatchi & Saatchi
VON DER TRADEMARK ZUR LOVEMARK Emotional Lovemark Trustmark Trademark Rational
Love/Respect Axis TRUSTMARK TRADEMARK FADS
Love/Respect Axis
Apple Macintosh
IKEA
Lovemarks
Was zeichnet Lovemarks aus?
LOVE muss man sich verdienen. PERFORM, PERFORM, PERFORM! BE PASSIONATE! INVOLVE CUSTOMERS! CELEBRATE LOYALITY! FIND, TELL & RETELL GREAT STORIES! ACCEPT RESPONSIBILITY!
LOVE muss man sich verdienen. PERFORM, PERFORM, PERFORM! BE PASSIONATE! INVOLVE CUSTOMERS! CELEBRATE LOYALITY! FIND, TELL & RETELL GREAT STORIES! ACCEPT RESPONSIBILITY!
LOVE muss man sich verdienen. PERFORM, PERFORM, PERFORM! BE PASSIONATE! INVOLVE CUSTOMERS! CELEBRATE LOYALITY! FIND, TELL & RETELL GREAT STORIES! ACCEPT RESPONSIBILITY!
LOVE muss man sich verdienen. PERFORM, PERFORM, PERFORM! BE PASSIONATE! INVOLVE CUSTOMERS! CELEBRATE LOYALITY! FIND, TELL & RETELL GREAT STORIES! ACCEPT RESPONSIBILITY!
LOVE muss man sich verdienen. PERFORM, PERFORM, PERFORM! BE PASSIONATE! INVOLVE CUSTOMERS! CELEBRATE LOYALITY! FIND, TELL & RETELL GREAT STORIES! ACCEPT RESPONSIBILITY!
LOVE muss man sich verdienen. PERFORM, PERFORM, PERFORM! BE PASSIONATE! INVOLVE CUSTOMERS! CELEBRATE LOYALITY! FIND, TELL & RETELL GREAT STORIES! ACCEPT RESPONSIBILITY!
Lovemarks inspire loyalty beyond reason SAATCHI & SAATCHI
price.efforts.singularity.long-term-relationship.forgive Lovemarks inspire loyalty beyond reason SAATCHI & SAATCHI
price.efforts.singularity.long-term-relationship.forgive Lovemarks inspire loyalty beyond reason SAATCHI & SAATCHI
price.efforts.singularity.long-term-relationship.forgive Lovemarks inspire loyalty beyond reason SAATCHI & SAATCHI
price.efforts.singularity.long-term-relationship.forgive Lovemarks inspire loyalty beyond reason SAATCHI & SAATCHI
price.efforts.singularity.long-term-relationship.forgive Lovemarks inspire loyalty beyond reason SAATCHI & SAATCHI
Mystery Mystery Sensuality Intimacy
Mystery Sensuality Intimacy Geheimnisse Große Geschichten Geheime Zutaten Verbindung von Vergangenheit, Gegenwart & Zukunft Große Metaphern Zugang zu Traumwelten Mystische Charaktere und Ikonen
Mystery Sensuality Intimacy Fühlen Schmecken Sehen Riechen Hören
Mystery Sensuality Intimacy Emotionen Einfühlungsvermögen Inspiration
Der Weg zur Lovemark
Alles kann Lovemark sein. Lovemarks gehören den Konsumenten.
“ ” emotion leads to action The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions. “ ” Donald B. Calne Professor of Neurology University of British Columbia
DANKE www.lovemarks.com SAATCHI & SAATCHI