3rd Review, Vienna, 16th of April 1999 SIT-MOON ESPRIT Project Nr. 25652 Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano.

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3rd Review, Vienna, 16th of April 1999 SIT-MOON ESPRIT Project Nr Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Edizioni San Paolo Arista EDIT 4 - Digital publishing slide 1 EDIT 4 - DIGITAL PUBLISHING Sit-Moon exploitation plan (rev. April 1999)

3rd Review, Vienna, 16th of April 1999 SIT-MOON ESPRIT Project Nr Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Edizioni San Paolo Arista EDIT 4 - Digital publishing slide 2 According to our marketing analysis and the Adapt project, in 1999 Edit 4 customers begin to ask new services in MM production. –Three publishers have seen the Sit-Moon environment and they are interested to buy the system or services provided by Edit 4. Edizioni San Paolo is another Edit 4 customer that is interested to buy MM services. Market analysis (april 1999)

3rd Review, Vienna, 16th of April 1999 SIT-MOON ESPRIT Project Nr Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Edizioni San Paolo Arista EDIT 4 - Digital publishing slide 3 The Edit 4 business plan expected to has been revised because there is a new interest by the traditional publishers in MM products. Market analysis demonstrates that in Italy there is a strong increment of home computers The Minister of Public Instruction has released a big program of computer diffusion in all italian schools Market analysis (april 1999)

3rd Review, Vienna, 16th of April 1999 SIT-MOON ESPRIT Project Nr Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Edizioni San Paolo Arista EDIT 4 - Digital publishing slide 4 Old plan vs New plan employees Old business plan (July 1998, Deliverable 6.1)

3rd Review, Vienna, 16th of April 1999 SIT-MOON ESPRIT Project Nr Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Edizioni San Paolo Arista EDIT 4 - Digital publishing slide 5 Old plan vs New plan employees New business plan (April 1999)

3rd Review, Vienna, 16th of April 1999 SIT-MOON ESPRIT Project Nr Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Edizioni San Paolo Arista EDIT 4 - Digital publishing slide 6 In this moment Edit 4 has an advantage vs. competitors because it can produce traditional page layouts, MM off-line and on-line applications. –Edit 4 competitors (at Milan) have skills only in one or two publishing sector, but publishers prefer only one contact for all services. Edit 4 advantage with Sit-Moon

3rd Review, Vienna, 16th of April 1999 SIT-MOON ESPRIT Project Nr Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Edizioni San Paolo Arista EDIT 4 - Digital publishing slide 7 McGraw-Hill Italy has entrusted Edit 4 to realize the italian version of a color book, development of enclosed CD-ROM and the related Web Site. –Starting with high-res images and texts for printing, Edit 4 re-uses the same materials to produce CD-ROM and Web site. Using Sit-Moon environment it’s expected to gain about 20% of production time. An example of Sit-Moon application

3rd Review, Vienna, 16th of April 1999 SIT-MOON ESPRIT Project Nr Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Edizioni San Paolo Arista EDIT 4 - Digital publishing slide 8 The Edit 4 production 1998 vs Production 1998: 81% film for offset printing 4% CTP 3% PDF - Web 2% digital printing 6% multimedia 4% others uses Production 1999 (4/99): 73% film for offset printing 5% CTP 6% PDF - Web 4% digital printing 10% multimedia 2% others uses –8% +1% +3% +2% +4% –2%

3rd Review, Vienna, 16th of April 1999 SIT-MOON ESPRIT Project Nr Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Edizioni San Paolo Arista EDIT 4 - Digital publishing slide 9 Edit 4 Sit-Moon configuration Optimized installation ISDN ADSL EDIT4 Customers NT Server Oracle Workgroup Server Video Encoding - Archive Sit-Moon Clients Editing tools Authoring tools Sit-Moon Client AIT Backup System (Alexandria) DAT Backup System (Retrospect) Mirror server Router