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 Präsentation transkript:

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Platform Training Marco Senftleben | Head of Account Management 15. Februar 2011 Disney

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Vorgaben ▸ MediaMind Platform Placement Types / AdFormats + Namings Navigation Trafficking ▸ Creative Process ▸ CC4S (Search Tracking) ▸ Reporting Agenda

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Central Account - Disney Global Master Full access to (and management of) central campaigns and data Visibility into local campaigns and data ▸ Local Accounts – Disney Country Name Managed locally Only offers local visibility ▸ Individual logins will have already been distributed by the Carat multinational team in London ▸ Campaigns are managed locally Naming convention: Country—Franchise—Line of business—Campaign name ▸ Multinational campaigns Relevant local campaigns will be attached to each of the central / multinational campaigns Please make sure campaign is linked to the global campaign during set up / BEFORE the campaign goes live Vorgaben Animation if needed Is “Fade - very fast”

© 2010 MediaMind Technologies Inc. | All rights reserved Placement Type / Ad Type + Namings In-Banner = alle InPage Formate, auch exp. Ads, die von einem InPage ausgehen Out-of-Banner = FlashLayer, FloatingAd Site/Network = Name des Vermarkters Section = Name der Website Placement Name = Beschreibung, was gebucht ist (max. 100 Zeichen) Package Name = Bezeichnung, wie das Package benannt werden soll Start-/Enddate (Flighting) = Start-/Enddatum eines Placements, mit mehreren Zeiträumen während der Kampagnenlaufzeit Banner Size = Bannerformat in Pixel Placement Type = Beschreibt die Art der Auslieferung Cost Model = CPM/CPC Cost per Unit = CPM/CPC der Grundlage für alle Kostenrechnungen im Reporting ist Classification 1-5 = ermöglicht die Klassifizierung der gebuchten Placements in max. 5 versch. Gruppen (Reportingrelevant) Namings

© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Platform Animation if needed Is “Fade - very fast”

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Process

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Process 1. AdId‘s werden an MediaMind gesendet 2. MediaMind QA‘d die Ads und gibt Feedback Turnaround: max 48h 3. ggfs. Feedback, wenn Optimierung notwendig 4. Info an Creative, dass die Ads OK sind und Übergabe AdId‘s an Media

© 2010 MediaMind Technologies Inc. | All rights reserved CC4S

© 2010 MediaMind Technologies Inc. | All rights reserved

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