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Food Marketing and Ethics Utrecht November 3rd 2011
Prof Dr Christoph Wegmann Prof Dr Helmut Laberenz
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Food companies face several ethical challenges all along the value chain
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…and thus engage in ethical communication and marketing…
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…but – how to best communicate ethical topics?
The research so far… student project 2010/2011 numerous bachlor and master thesis EU project starting next week consumer perspective use of seals media analysis The idea: Investigate impact success factors cross cultural comparison cross industry analysis ?
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