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Culture today and in the Past Hofstede‘s Dimensions For Italy vs. Saxony-Anhalt Consumer and Corporate Buying Behavior Melanie Engelhardt, Chiara Polacchini,

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Präsentation zum Thema: "Culture today and in the Past Hofstede‘s Dimensions For Italy vs. Saxony-Anhalt Consumer and Corporate Buying Behavior Melanie Engelhardt, Chiara Polacchini,"—  Präsentation transkript:

1 Culture today and in the Past Hofstede‘s Dimensions For Italy vs. Saxony-Anhalt Consumer and Corporate Buying Behavior Melanie Engelhardt, Chiara Polacchini, Julia Volkova, Sophia Kuhl

2 Hofstede‘s 5 Dimensions of Culture Individualism IndividualistCollectivist Power Distance Large Power DistanceSmall Power Distance Uncertainty Avoidance Masculinity/Femininity Long-Term Orientation Weak AvoidanceStrong Avoidance MasculinityFemininity Long-Term OutlookShort-Term Outlook 2

3 Italy vs. Saxony-Anhalt today 3

4 off to 1000 AD… 4

5 Italy 1000 Years Ago 5

6 Saxony-Anhalt 100o years ago 6

7 Italy vs. Saxony-Anhalt 1000 AD 7

8 Questions? 8

9 Slide 2 Wall, S. & Minocha, S. & Rees, B. (2010): International Business Slide 3 https://www.destatis.de/DE/ZahlenFakten/GesellschaftStaat/EinkommenKonsumLebensbedingungen/Konsumausgaben/Tabellen /PrivateKonsumausgaben.html https://www- genesis.destatis.de/genesis/online;jsessionid=8F3B8A34E CC1128CAE8B6374A.tomcat_GO_1_1?operation=previou s&levelindex=3&levelid= &step=3 Slide 4 Sources 9

10 Slide Slide Bakels, Corrie C. The western European loess belt: agrarian history, 5300 BC-AD Springer, 2009 Schulze, Hagen. Kleine deutsche Geschichte: mit Bildern aus dem Deutschen Historischen Museum. CH Beck, 2007 Sources 10


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