Feel Virtual Reality (VR): Chancen einer neuen Technologie

Präsentation zum Thema: "Feel Virtual Reality (VR): Chancen einer neuen Technologie"—  Präsentation transkript:

1 Feel Virtual Reality (VR): Chancen einer neuen Technologie
VDI-Fachkonferenz „Industrielle Bildverarbeitung 2015“, , Stuttgart Dinners Speech Markus Prenneis, Thomas Trzaska

2 1. What is the technology and how does it work?
Virtual Reality 1. What is the technology and how does it work? You can’t explain VR you have to experience it! link Where does VR come from? How does VR work? present4D VR functionality Future functionality Distribution of VR in future

3 1. VR Historie | optische Täuschung
Das schwarze Kreuz anvisieren, nach 10 Sekunden verschwinden die rosa Punkte…

4 Welche Figur ist größer?
1. VR Historie | optische Täuschung Welche Figur ist größer?

5 Farbe des Feldes A ist die selbe, wie die des Feldes B. Wetten?
1. VR Historie | optische Täuschung Farbe des Feldes A ist die selbe, wie die des Feldes B. Wetten? link

6 Zwei Rechtecke, die beide mit einem Verlauf gefüllt sind?
1. VR Historie | optische Täuschung Zwei Rechtecke, die beide mit einem Verlauf gefüllt sind?

7 Die Farbe des schmalen Rechtecks hat keinen Verlauf.
1. VR Historie | optische Täuschung Die Farbe des schmalen Rechtecks hat keinen Verlauf.

8 1. VR Historie | optische Täuschung
Autsch?

9 Die Kästchen haben alle die exakt gleiche Geschwindigkeit!
1. VR Historie | optische Täuschung Die Kästchen haben alle die exakt gleiche Geschwindigkeit!

10 Der orange Punkt ist IMMER gleich groß!
1. VR Historie | optische Täuschung Der orange Punkt ist IMMER gleich groß!

11 Konzentriert man sich auf die Menschen ändert der Zug seine Richtung!
1. VR Historie | optische Täuschung Konzentriert man sich auf die Menschen ändert der Zug seine Richtung!

12 Where does VR come from? Content 360° panorama photo & video
Virtual Reality Where does VR come from? Content 360° panorama photo & video Realtime 3D (R3D) Integration of all media types Examples RWE Construction Site Docu link ThyssenKrupp 3D Animation link TK 360° Panorama Tour link TK R3D Application link

13 present4D VR functionality
Virtual Reality present4D VR functionality Crosshair Cursor & VR Click Infospots Hotspots Panorama photo/video & realtime3D L-Menue Multiuser Link slideshow

14 Future Functionality VR resentation on Oculus p4D VR functions
Virtual Reality Future Functionality VR resentation on Oculus p4D VR functions “Future Scenarios” Tracking Fields of Applications

15 Distribution of VR in future
Virtual Reality Distribution of VR in future VC-Ikone Marc Andreessen: “I think I’ve seen five or six computer demos in my life that made me think the world was about to change,” he tells WIRED. “Apple II, Netscape, Google, iPhone… then Oculus. It was that kind of amazing.” It’s not a seasonal gadget a whole new branch is established

16 Virtual Reality

17 Virtual Reality

18 Virtual Reality

19 Virtual Reality

20 2. How have you been able to use the technology so far / case studies?
VR Customers 2. How have you been able to use the technology so far / case studies? Requirements & Solution of different reference projects so far Generally potential of all projects emotional sales tool innovative image is projected on your company lot’s of fun if VR concept follows rules (bestpractice oculus)

21 ThyssenKrupp HR – Job fairs
VR Customers ThyssenKrupp HR – Job fairs Requirements & Solution recruit students as employee at job fairs 360° Pano photos & videos, R3D Potential VR as crowd puller Infotainment: transfer information playfully

22 Palfinger Sany – Virtual Showroom
VR Customers Palfinger Sany – Virtual Showroom Requirements & Solution virtual Showroom in addition to real ones 3D-realtime inside, 360° panoramas outside stereoscopic photos link Potential save costs individual regionally environment simulation of functionality endless space for products

23 tennagels medientechnik – visualisation of visions
VR Customers tennagels medientechnik – visualisation of visions Requirements & Solution Live experience of visions & references VR presentation with 360°- photos, 360°- videos and 3D - renderings Potential Find investors & partners Proof customer acceptance

24 Knauber wandrobe-system – POS
VR Customers Knauber wandrobe-system – POS Requirements & Solution Self-explaining POS system VR presentation with 3D realtime & slideshows link Potential Safe costs Show products assembled Easy & complex navigation Basis for product configurator

25 Experience Real Estate
VR Customers Experience Real Estate Requirements & Solution Most emotional sales tool Additional sales channel 360° rendered or real pano Potential Experience your flat before it‘s build Plan interior design Preselection Ensure purchase decision

26 Leading German Car Manufactor – Picture the Future
VR Customers Leading German Car Manufactor – Picture the Future Requirements & Solution Innovative visualisation of ideas for picturing the future Mixture of 360° Pano & Video& R3D Potential Presentation type supports futuristic ideas Ideas are understood faster

27 MERCK, Heraeus, Beiersdorf, Metro, Otto, FVW, ThyssenKrupp
VR Customers MERCK, Heraeus, Beiersdorf, Metro, Otto, FVW, ThyssenKrupp Requirements Innovation events VR trainings & workshops First VR experience for employees Potential Make VR usable by explaining theory and practice Finding new business models Bring innovation and fun into your event

28 present4D how it should be: VIRTUAL EVERYTHING
Dreams | 1. present4D 3. What is our dream for how the product could be used in the future? What´s new Combine ALL kinds of MEDIA to an IMMERSIVE EXPERIENCE Very easy to edit & view Very emotional Target Group Everyone who presents with a lot of media types present4D how it should be: VIRTUAL EVERYTHING

29 Dreams | 1. present4D

30 Realtime 3D-Environments
Dreams | 1. present4D 360°-Photo 360°-Video 360°-Live-Video 3D-Animation Realtime 3D-Environments

31 Realtime 3D Environments Realtime 3D Objects
Dreams | 1. present4D Text Video 360°-Photo Photos 360°-Video Webcam 360°-Live-Video PDF Documents 3D-Animation HTML-Pages Realtime 3D Environments Realtime 3D Objects

32 Usability Control (learning) Interfaces Navigation
Dreams | 1. present4D Usability Control (learning) Interfaces Navigation

33 Dreams | 1. present4D View & Edit

34 Dreams | 1. present4D Compatibility