Volkswagen AutoUni Research Concepts for Development November 2004 Dr. Klaus Schaaf Stanford Nov. 22, 2004

Research Approach of the AutoUni Innovation = «commercialization of invention», Joseph A. Schumpeter University Research Industrial Research Innovation Research Intelligent Merging of Basic Academic Research with Applied Industrial Research Innovation Campus Overcome boundaries of space as well as of Institutions Shorten Time to Market

Research at AutoUni AutoUni Volkswagen AutoUni Education Schools "Think Tank“ to support the urban develpment of Wolfsburg Scientists and Entrepreneurs develop future trends ("Science meets Business") through close relationship, spacial as well as personal Supporting economic growth Supporting job development Time Line Jan 2005 Definition of topics in cooperation with Volkswagen and Wolfsburg AG Mid 2005 First contracts with partners for Future Labs February 2006 Moving to the Mobile Life Campus with 2-3 Future Labs 2007 5-6 Future Labs active 2010 The first "old" Future Labs are replaced by new ones Education Schools Research Future Labs Economics and Business Admin- istration Science and Techno-logy Human-ities and Social Science Mobile Life Lab AgeMI Lab TBD Future Labs Limited time span Cooperation-based research with partners (Partners from Industry and Academia) Success-oriented (New Products, New Services, New Processes) Oriented towards Innovation (Commercialization of Inventions according to Schumpeter) Corporation-relevant Postgraduate Education as additional scientific qualification Working on "Real Cases" Learning by doing Research (e.g. Masterthesis)

Corporate Relevant Topics Research Program of the AutoUni Future Labs Research Fields Corporate Relevant Topics Research Program

Creativity & Change Lab Organizational Fitness Research Program of the AutoUni Health AgeMI Lab Metropolis Creativity & Change Lab Strategy Lab Future Labs Mobile Life Lab Learning Lab Organizational Energy ? Organizational Fitness Aging Research Fields Standardization Research of the Future Mobility Leadership Health Corporate Relevant Topics Services Sustainability Innovation Research

Fingerprint of AutoUni - Research Multiple Perspectives (Technique, Economy, Society) Trans- disciplinary Spacial Closeness Limited life span (3-5 Years) Flexible Scientific Approach Observation Analysis Improvement Research Research cooperations with Industry and academic partners Cooperative Real Cases Future Labs University contacts Public funding of research Economic Development Service Oriented Effective Communication Flat Hierarchy Short distances Result Oriented Commercialization by means of new products, services, processes

Research Approach of the Volkswagen AutoUni Market Services Products Idea Methods Knowledge Science

Research Approach of the Volkswagen AutoUni Market Services Products Idea Usage Methods Knowledge Sience

Research Approach of the Volkswagen AutoUni Market Services Products Idea Observation Methods Knowledge Science

Research Approach of the Volkswagen AutoUni Market Services Products Idea Observation Usage Methods Knowledge Science

Future Lab Research Approach of the Volkswagen AutoUni Market Services Products Idea Observation Future Lab Usage Methods Knowledge Science

AutoUni Alte Seiten

Wissenschaft- lichkeit Musterbruch Regelverstoß Kompetenzen- vielfalt Fingerprint AutoUni - Lehre Fachliche u. methodische Perspektivenvielfalt Zugriff auf unterschiedliche Wissensbestände Blended Learning Wissenschaft- lichkeit Musterbruch Regelverstoß JFD Module Events Forschung Regional- didaktik Real Cases Strategischer Fokus Kompetenzen- vielfalt Trans- disziplinarität Integrierte Lernum-gebungen Präsenz- und Distanzlernen Lokale Problem-behandlung Internationale Ausrichtung (Konzern-standorte) Vielfältige berufs-spezifische Fähigkeiten, Fertigkeiten, Techniken Akademische eigenständige Forschungser-gebnisse durch vernetztes Denken Lösung real existierender Fälle des Unternehmens Gezielter Regelverstoß eingefahrener Denkroutinen durch Perspektiven-wechsel Zukunftsorientierte Weiterentwicklung der Forschung und Trendanalysen

Der Fingerprint der AutoUni Blended Research Wissenschaft- lichkeit Musterbruch Regelverstoß JFD Module Events Forschung Regional- didaktik Real Cases Strategischer Fokus Kompetenzen- vielfalt Trans- disziplinarität

Der Fingerprint der AutoUni Blended Research Wissenschaft- lichkeit Musterbruch Regelverstoß JFD Module Events Forschung Attract Research Leaders Real Cases Strategischer Fokus Kompetenzen- vielfalt Trans- disziplinarität

Der Innovationsprozess im Fingerprint Blended Research Wissenschaft- lichkeit Musterbruch Regelverstoß JFD Module Events Forschung Attract Research Leaders Real Cases Strategischer Fokus Kompetenzen- vielfalt Trans- disziplinarität Technik Ökonomie Gesellschaft Einbindung Studenten und Konzern in Future Labs Beobachten Analysieren Verbessern Forscher aus aller Welt Future Labs Keine her-kömmlichen Disziplinen, kurze Wege Akademie Industrie Zukunftsoreintierte Verbesserung des Innovationsprozesses

Forschungsprogramm der AutoUni Forschungsthemen Forschungsfelder Future Labs

Innovations-forschung Organisationale Fitness Creativity & Change Lap Forschungsprogramm der AutoUni Innovations-forschung Forschungsprogramm Mobilität Dienstleistung Themen AutoUni Gesundheit Nachhaltigkeit Führung Standardisierung Zukunftsforschung Forschungs- felder Organisationale Fitness Aging tbd Gesundheit Age Lab Metropolis Creativity & Change Lap Strategy Lap Organisationale Energie Mobilitätsservice Learning Lap Mobile Life Lab Brennstoffzelle Future Laps