Airports 2.0 TIA – 713 – R.Schegg Rahel Knecht & Selina Merz, 703_b Hochschule für Wirtschaft & Tourismus, Hes-so

Idee: "Love to travel but hate airports" If yes, then youre like most people. The word airport just conjures up so many negative emotions – lines, delays, unhealthy food, and overpriced merchandise. But it doesnt have to be this way. Airports should be a fun part of the travel journey, not a necessary evil – especially since people often spend just as much time in airports as they do on the plane itself.

Vision the ideal airport experience from arrival into the airport to stepping on a plane. Visioning an airport experience that works for travelers, vendors and airport owners

Was ist Airport 2.0 destination airport that people enjoy visiting, because its built around the customer experience Food & Beverage Retail concepts reflect the local culture as well as global passenger taste. More like a mall with enough store diversity and unique locally-oriented vendors a fair-pricing policy to ensure that prices are not higher than those for similar products and services outside the airport.

Airport 2.0 This is an airport designed to make you forget youre in an airport. TRIPCHI is building the technology to guide you on the journey to the new experiential airport.

door-to-flight-problem Abreisepunkt (Zuhause) bis Flughafen So schnell als möglich Möglichst wenig Ärger Parkieren und Transport Direkt vor dem Flughafen self-service trains vom Parkhaus zum Terminal Parkservice

Ankunft Terminal Ein einziger Ort für alle Massnahmen Keine Check-in Schalter Suche Setzt einheitliches Ticketing-System voraus Effizienzsteigerung aber Kontrollverlust für Airlines Security Separate Spuren für Personen ohne Laptop etc Kosten für Leute, die vergessen ihr Gürtel auszuziehen oder Flüssigkeiten mitnehmen Wartezeiten anzeigen (App, Monitor)

Cultural Branding Flughafen soll Marke der Stadt reflektieren Bspw. Boston Logan Airport Freedom Trail Neue Erfahrung für Fluggäste Motiviert Geld und Zeit zu investieren

Advertising airports Werbestrategie muss dem neuen Flughafen angepasst werden Unterschied: gelangweilte und interessierte Reisende $ 14 pro Reisender Kann durch effektive Werbung erhöht werden

Beispiele The Dubai Airports investment in the Airport 2.0 concept can partly be seen by the newly renovated Terminal 2 the newly renovated Terminal 2 the recently built Terminal 3 as well as effective utilization of the strong position of the Dubai Duty Free brand

Beispiele Food and Beverage (F&B), as the Dubai Airport has over 200 food and beverage retail outlets that offer an eclectic mix of international and local tasteswhich helps promote the character and spirit of the city and encapsulates the Dubai Experience. Shanghai Changi Airport iChangiiChangi, empowers individuals to access information on flights, retail and dining options and airport facilities and services through easy-to- use platforms such as a mobile application for iPhones and iPads, and interactive kiosks located around Changis terminals iChangi Travelers can sign up for notifications of flight updates on their mobile devices

TripChi mobile travel app for business travelers who want more out of their limited leisure time

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