Culture today and in the Past Hofstede‘s Dimensions For Italy vs. Saxony-Anhalt Consumer and Corporate Buying Behavior Melanie Engelhardt, Chiara Polacchini, Julia Volkova, Sophia Kuhl
Hofstede‘s 5 Dimensions of Culture Individualism IndividualistCollectivist Power Distance Large Power DistanceSmall Power Distance Uncertainty Avoidance Masculinity/Femininity Long-Term Orientation Weak AvoidanceStrong Avoidance MasculinityFemininity Long-Term OutlookShort-Term Outlook 2
Italy vs. Saxony-Anhalt today 3
off to 1000 AD… 4
Italy 1000 Years Ago 5
Saxony-Anhalt 100o years ago 6
Italy vs. Saxony-Anhalt 1000 AD 7
Questions? 8
Slide 2 Wall, S. & Minocha, S. & Rees, B. (2010): International Business Slide /PrivateKonsumausgaben.html genesis.destatis.de/genesis/online;jsessionid=8F3B8A34E CC1128CAE8B6374A.tomcat_GO_1_1?operation=previou s&levelindex=3&levelid= &step=3 Slide 4 Sources 9
Slide Slide Bakels, Corrie C. The western European loess belt: agrarian history, 5300 BC-AD Springer, 2009 Schulze, Hagen. Kleine deutsche Geschichte: mit Bildern aus dem Deutschen Historischen Museum. CH Beck, 2007 Sources 10