Culture today and in the Past

Präsentation zum Thema: "Culture today and in the Past"—  Präsentation transkript:

1 Culture today and in the Past
Hofstede‘s Dimensions For Italy vs. Saxony-Anhalt Consumer and Corporate Buying Behavior Melanie Engelhardt, Chiara Polacchini, Julia Volkova, Sophia Kuhl

2 Hofstede‘s 5 Dimensions of Culture
Individualism Individualist Collectivist Power Distance Large Power Distance Small Power Distance Uncertainty Avoidance Weak Avoidance Strong Avoidance Masculinity/Femininity Masculinity Femininity Long-Term Orientation Long-Term Outlook Short-Term Outlook

3 Italy vs. Saxony-Anhalt today

4 off to 1000 AD…

5 Italy 1000 Years Ago

6 Saxony-Anhalt 100o years ago
1: map 2: otto 3: crown of the Holy Roman Empire (didn‘t want to show pope again) 4: middle ages market in Bernburg 5: castle Giebichenstein 6: farming life

7 Italy vs. Saxony-Anhalt 1000 AD

8 Questions?

9 Sources Slide 2 Wall, S. & Minocha, S. & Rees, B. (2010): International Business Slide Slide 4

10 Sources Slide Slide Bakels, Corrie C. The western European loess belt: agrarian history, 5300 BC-AD Springer, 2009 Schulze, Hagen. Kleine deutsche Geschichte: mit Bildern aus dem Deutschen Historischen Museum. CH Beck, 2007