Fazit Simple Darstellungen notwendig Rankings im Internet & Social Media immer bedeutender Wirtschaftliche Aspekte Weitere Untersuchungen, Analysen wünschenswert
Forschungsfragen 1) Social network analysis: How efficient is the data structure Community Tree which combines a modified PageRank algorithm and Random Walk on graph? Which results could be derived from the dynamic social network? 2) Analysis and effects of Ad Rankings on brand recognition and evaluations. Which monetary results could be achieved and what impact could be established due to efficient Positioning in online advertising? 3) Investigation if Ranking affect user choice in online search by using a search engine? Which results could be retrieved and which user behavior has major impact?