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The New Collaboration Experience Part 1 Jörg Kunel & Dorian Gröger

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Präsentation zum Thema: "The New Collaboration Experience Part 1 Jörg Kunel & Dorian Gröger"—  Präsentation transkript:

1 The New Collaboration Experience Part 1 Jörg Kunel & Dorian Gröger
Partner Sales Connect - Berlin 17. November 2009

2 Agenda Cisco Collaboration Vision Was ist neu?
Ausblick auf die nahe Zukunft! How to Get Started

3 Cisco Collaboration Launch Collaboration Vision
3 3

4 Komplexität im Arbeitsleben…
Wie arbeite ich effektiver mit PARTNERN und LIEFERANTEN? KUNDENBESUCHE ohne zu REISEN ? Wie kann ich MEHR mit weniger ERREICHEN? Ich möchte mein iPhone für die ARBEIT nutzen Es gibt ZU VIEL INFORMATION! There are a few key trends that are making business more complex, creating a need for organizations to change the way they operate. First, the global value chain. Today, no matter what size, almost all businesses work with outside suppliers, partners or contractors whether across the country, multi-regional or truly global. Work has expanded across multiple time zones, forcing a shift in where we work, and when we work---and this is happening both within and outside corporate firewalls. This comes with some real challenges: it’s harder to connect with the people you need. It’s harder to resolve issues over distance, and build trust with you don’t know well and don’t see. When you do connect with them, you usually can’t see them. If you’re trying to connect with people outside of your organization, you have no way of knowing their availability or how best to reach them. And business processes are mixed among companies Second, consumerization. Continuing a cycle that has been going on for decades, employees continue to bring in new devices and applications into work because they simplify their work lives and make them more productive at work. People are bringing in their smart phones and using Facebook and YouTube for company business. This is what we mean when we talk about “the consumerization of IT”, and it poses real challenges for IT to maintain enterprise security and control costs. Third, information overload. If the 90’s was dubbed “The Information Age”, today we’re living in “The Participation Age”--- web 2.0 tools like video portals, podcasts, blogs, wikis, and discussion forums are changing the face of how information is created, published, managed, and consumed. Customers need to be able to manage this by helping people find the RIGHT content when they need it. Fourth, worker mobility. Technology advances coupled with green initiatives and the need to work outside of 9 to 5 due to global value chains is making it harder to know where people are. The complexity for IT is that information and collaboration capabilities now have to follow works, versus workers coming to an office to access them. Transition: These complexities are having a dramatic impact on business – slowing key business processes, reducing responsiveness to customers and market trends and most importantly - causing missed opportunities for your customers. So how can IT help the business? Wie halte ich mein ARBEITS- und PRIVATLEBEN in BALANCE? Ich muss schneller VORANKOMMEN . 4

5 …und der Business Impact
Ich brauche eine nähere BEZIEHUNG zu meinen PARTNERN! Der MARKT bewegt sich zu SCHNELL für uns! Ich sorge mich um die KUNDENZUFRIEDENHEIT Mein IT Budget ist bereits ÜBERSCHRITTEN Wir verlieren AUFTRÄGE Mein Team braucht die gleichen APPLIKATIONEN AUCH ZU HAUSE. There are a few key trends that are making business more complex, creating a need for organizations to change the way they operate. First, the global value chain. Today, no matter what size, almost all businesses work with outside suppliers, partners or contractors whether across the country, multi-regional or truly global. Work has expanded across multiple time zones, forcing a shift in where we work, and when we work---and this is happening both within and outside corporate firewalls. This comes with some real challenges: it’s harder to connect with the people you need. It’s harder to resolve issues over distance, and build trust with you don’t know well and don’t see. When you do connect with them, you usually can’t see them. If you’re trying to connect with people outside of your organization, you have no way of knowing their availability or how best to reach them. And business processes are mixed among companies Second, consumerization. Continuing a cycle that has been going on for decades, employees continue to bring in new devices and applications into work because they simplify their work lives and make them more productive at work. People are bringing in their smart phones and using Facebook and YouTube for company business. This is what we mean when we talk about “the consumerization of IT”, and it poses real challenges for IT to maintain enterprise security and control costs. Third, information overload. If the 90’s was dubbed “The Information Age”, today we’re living in “The Participation Age”--- web 2.0 tools like video portals, podcasts, blogs, wikis, and discussion forums are changing the face of how information is created, published, managed, and consumed. Customers need to be able to manage this by helping people find the RIGHT content when they need it. Fourth, worker mobility. Technology advances coupled with green initiatives and the need to work outside of 9 to 5 due to global value chains is making it harder to know where people are. The complexity for IT is that information and collaboration capabilities now have to follow works, versus workers coming to an office to access them. Transition: These complexities are having a dramatic impact on business – slowing key business processes, reducing responsiveness to customers and market trends and most importantly - causing missed opportunities for your customers. So how can IT help the business? Unsere “Time-to- Market” ist ZU LANGSAM. 5

6 Collaboration ist heute kritischer denn je !
Collaboration ist relevant! Technologie Trends Geschäftsanforderungen Mobilität ist Top Priorität Video wird Standard Social Networking bei der Arbeit Server/Client Virtualisierung SaaS & Hosted Lösungen Kostenreduktion Mitarbeiterproduktivität Kundenbindung Differenzierung gegenüber den Mitbewerbern Innovationen Collaboration ist heute kritischer denn je !

7 Das Cisco Collaboration Portfolio
Enterprise Social Software Customer Care Conferencing Messaging & Presence IP Communications Mobile Applications Telepresence Collaboration has many and varying definitions. With the changes I described just previously, we believe that collaboration needs going forward will not be satisfied alone with traditional document and text-based applications, but must incorporate rich video and voice communications, as well as the team-building capabilities . What you probably know Cisco well for is communications area of our portfolio. We pioneered IP communications and today are the market leader with a broad range of end points and applications. We’ve extended our portfolio into mobile applications, bringing control and management for IT and a better experience for end users to the most popular business smart phones on the market from RIM, Nokia, Apple, and Windows Mobile. Extending from that, we’ve grown into contact center solutions – Customer Care – where we are innovating by bringing social networking capabilities into customer service. TelePresence is the latest addition to our real time communications portfolio. Here we are driving the same innovation as we did with voice, with the same scale and the same reliability, into the most lifelike video conferencing on the market. What you may not be familiar with is the breadth and depth of our collaborative applications. Beginning with conferencing, you may be familiar with the solutions available through our Unified Communications portfolio, providing on premise solutions for voice and video conferencing. Adding to these capabilities, Cisco acquired Webex – the online web conferencing market leader several years ago. Today, Cisco Webex remains the market leader with over 20 million meetings hosted a month on the Cisco Webex Collaboration cloud. Next in our collaborative application portfolio is messaging. Just under a year ago, Cisco acquired Jabber and Postpath. Through our IP communications portfolio, we’ve supported messaging for many years around voic and presence. Jabber, the originator and leader in the open XMPP protocol, extends much richer presence capabilities into any application. We’re integrating Jabber into both our on premise and SaaS offerings. Cisco’s latest entry in messaging is hosted . Through our acquisition of Postpath, Cisco will offer plug compatible hosted , providing the same experience as Microsoft but with the cost efficiencies of the cloud. And now this November, Cisco adds three new offers in enterprise social software. We’ve heard from many of you that employees are using tools like Facebook and YouTube not just to connect with friends and family, but increasingly to collaborate in the work world. And many of you have had to block these applications to prevent security and compliance breaches, but now the business is asking how these types of capabilities can be brought back. New applications from Cisco bring the features and innovation of YouTube and Facebook to your users, but with the integration, security and management needed by IT. Transition: I hope you now have a good sense of the breadth and range of Cisco’s collaboration portfolio, and that we are well positioned to meet both what is considered the traditional collaborative applications as well as the communications applications. What makes Cisco unique as a collaboration partner is our ability to bring these solutions together and deliver new collaboration experiences. 7 7

8 Collaboration Announcement Highlights Innovation in 2010
Cisco Unified CM Session Management Edition SIP trunking Cisco Intercompany Media Engine Business to business UC Cisco Unified Presence 8.0 Dual protocol: SIP/SIMPLE and XMPP Cisco Unified Communications Manager 8.0 Cisco Unified IP Phones and 8900 Series Video enabled Cisco Unified Mobile Communicator for iPhone Cisco Unified Contact Center Enterprise, Express, Customer Voice Portal, Expert Advisor 8.0 Customer Care as a Service Any-to-any Cisco TelePresence HD Interoper- ability Cisco TelePresence WebEx Engage Intercompany Cisco TelePresence Directory Cisco WebEx Meeting Center for iPhone v1.3 Web handoff from iPhone to PC Cisco WebEx Node for MCS with MeetingPlace 8.0 Cisco Unified Personal Communicator 8.0 Powered by Jabber Cisco WebEx Mail Hosted , native Outlook support Cisco WebEx Connect IM Powered by Jabber, UC softphone Cisco Show and Share Social video system Cisco Enterprise Collaboration Platform (Limited Availability) Social networking for business Cisco Pulse (Limited Availability) People and media search Video & Content Auto Tagging WebEx Mail SaaS-based , BlackBerry support Outlook/ActiveSynch and AJAX On-premise/Cloud Calendar and archival service WebEx Connect Jabber replaces AOL IM, IM web client UC softphone integration WebEx Conferencing Node for MCS integrates w/ MeetingPlace audio WebEx Meeting Center Web handoff from iPhone to PC SVC next gen video Widget for Nokia smartphones, native app for BlackBerry One button TelePresence to WebEx TelePresence Group / 1:1 meetings in multipurpose rooms Network Collaboration Video search using multiple criteria Following our some of the highlights of our announcements this November. Starting with our IP Communications offering, we will release Unified Communications Manager 8.0, a new generation of IP phones. ….. In Customer Care, …. We also will see enhancements and additions to our Messaging portfolio. With WebEx Mail you will see a new SaaS-based with support for native Outlook clients, ActiveSynch mobile clients as well as AJAX. Later in the year, we will add blackberry support and on-premise/cloud calendar and archive service. The November US/Canada release of WebEx Connect integrates with the Cisco Unified Communications softphone and deskphone control…and Jabber XMPP will replace AOL instant messaging.  In Conferencing, WebEx MeetingCenter will integrate the MCS appliance with MeetingPlace audio – keeping media and recording for internal meetings on-premise.  WebEx Meeting Center will offer web handoff from an iPhone to the PC…and later in the year will offer next-generation video for WebEx meeting applications…a widget for Nokia smartphones, native applications for BlackBerry phones, and one-button to start TelePresence and WebEx meetings. We recently released the TelePresence CTS 1300 which is designed for group meetings in multipurpose conference rooms; and now we are adding multipurpose functionality to the CTS1100 for smaller groups or 1:1 discussions. And finally, we will introduce multiple new Enterprise Social Software capabilities. Starting with our Enterprise Collaboration Platform. In our first release of exciting new platform, we’ll deliver social networking for businesses with a real-time, UC-enabled platform for collaboration to connect people, communities and content. Telepresence IP Communications and Mobile Applications Customer Care Enterprise Social Software Conferencing Messaging 8

9 Die Cisco Collaboration Architektur
Virtualisierung: UC on UCS D.h. das Resssources virtualisiert zur Verfügung gestellt werden können Cisco’s collaboration architecture not only powers our product portfolio, it is also our most important differentiator. From the ground up, it is constructed to enable boundaryless collaboration – breaking down silos between content formats, between individual tools and devices, between companies, and ultimately between people working towards a common goal. At Cisco, we recognize that it requires a combination of both great software and purpose-built hardware to deliver the experiences that most effectively bring people together. Yet at the same time, we recognize that heterogeneity is a fact of life and that interoperability, openness and customer choice are paramount. These principles are actively embraced throughout our architecture. We also realize that it’s neither all about the desktop nor all about the cloud – it’s about recommending the right option to empower individuals, teams and communities to get their work done. But whether it’s an on-premise in-room solution, a hosted PC-based solution, or a combination of the two – it’s an intelligent network that’s the foundation that makes it all possible. It is the converged network that binds together today’s infrastructure domains of virtualized computing, network resources and persistent storage to enable unmatched agility, resiliency, scalability and quality of experience – and that allows an organization to securely span beyond its corporate firewall in order to collaborate with customers, partners and suppliers. With MediaNet, the network will be able to dynamically route rich media traffic along the path of least resistance to deliver the fastest and highest quality voice, video and data experiences to end users. With the Service Advertisement Framework we’re building into MediaNet, devices will automatically be able to advertise what services are available to them so that things like the configuration of dial plans can be automated… changing the experience for those working in IT behind the scenes as well. And there’s much more - so when you hear competitors talk about the network as “just plumbing”, you can respond with confidence that it’s actually an intelligent platform for rich and effective inter-company collaboration. On top of this foundation resides a comprehensive set of network-based services that enrich collaborative applications - services that can turn video into a first-class content citizen instead of just an opaque data type, services that turn data into information by providing associated context. Services that can construct an open social graph of who you know – and who you need to know – to get products built faster, close deals more effectively, or discover that next billion dollar market opportunity. Services such as presence – and we mean presence well beyond the boundaries of instant messaging – that are shared across different tools and devices, bridging between individual application slios using standards-based protocols such as SIP/SIMPLE and XMPP. Services that allow you to locate the people you need to interact with, whether they’re in the office or on the road – and that can manage collaborative sessions such that if a call is dropped, with a touch of a button it can be resumed – and then transferred - as you move between different devices in the flow of your natural workstream. These building blocks are designed to operate consistently and reliably, with true functional integrity that ensures their reusability by any application or device that touches the network. Well-defined APIs expose these services to a very broad range of both Cisco and non-Cisco collaboration applications – all the while consistently secured and managed via network-based policy. Cisco’s portfolio of collaboration applications leverage these services to help companies deliver against the top line business imperatives they are facing today - - such as saving on travel costs, improving employee productivity, increasing customer intimacy and facilitating innovation as they prepare for the upturn. And for IT, as we’ve stated in our strategic direction, the architecture is enabled through a set of flexible deployment models – whether on premise, Software as a Service or a hybrid of the two – to meet the specific needs of the organization. Infrastruktur Virtual Machines Netzwerk Storage On-Premise Hybrid SaaS 9

10 Die Cisco Collaboration Architektur
Collaboration Services Presence Session Mgmt Content Mgmt Location Client Frameworks Tagging Policy und Security Management Infrastruktur Netzwerk Storage Virtual Machines XMPP Wir als Cisco haben die breiteste Produktpalette auf Service-Ebene Hinzu kommt noch, dies sowohl als On-Premise als auch als SaaS, und das Mischen zwischen beidem Client Frameworks: Basis für die Integration von verschiedenen Arten von Clients, 3rd Party Cisco’s collaboration architecture not only powers our product portfolio, it is also our most important differentiator. From the ground up, it is constructed to enable boundaryless collaboration – breaking down silos between content formats, between individual tools and devices, between companies, and ultimately between people working towards a common goal. At Cisco, we recognize that it requires a combination of both great software and purpose-built hardware to deliver the experiences that most effectively bring people together. Yet at the same time, we recognize that heterogeneity is a fact of life and that interoperability, openness and customer choice are paramount. These principles are actively embraced throughout our architecture. We also realize that it’s neither all about the desktop nor all about the cloud – it’s about recommending the right option to empower individuals, teams and communities to get their work done. But whether it’s an on-premise in-room solution, a hosted PC-based solution, or a combination of the two – it’s an intelligent network that’s the foundation that makes it all possible. It is the converged network that binds together today’s infrastructure domains of virtualized computing, network resources and persistent storage to enable unmatched agility, resiliency, scalability and quality of experience – and that allows an organization to securely span beyond its corporate firewall in order to collaborate with customers, partners and suppliers. With MediaNet, the network will be able to dynamically route rich media traffic along the path of least resistance to deliver the fastest and highest quality voice, video and data experiences to end users. With the Service Advertisement Framework we’re building into MediaNet, devices will automatically be able to advertise what services are available to them so that things like the configuration of dial plans can be automated… changing the experience for those working in IT behind the scenes as well. And there’s much more - so when you hear competitors talk about the network as “just plumbing”, you can respond with confidence that it’s actually an intelligent platform for rich and effective inter-company collaboration. On top of this foundation resides a comprehensive set of network-based services that enrich collaborative applications - services that can turn video into a first-class content citizen instead of just an opaque data type, services that turn data into information by providing associated context. Services that can construct an open social graph of who you know – and who you need to know – to get products built faster, close deals more effectively, or discover that next billion dollar market opportunity. Services such as presence – and we mean presence well beyond the boundaries of instant messaging – that are shared across different tools and devices, bridging between individual application slios using standards-based protocols such as SIP/SIMPLE and XMPP. Services that allow you to locate the people you need to interact with, whether they’re in the office or on the road – and that can manage collaborative sessions such that if a call is dropped, with a touch of a button it can be resumed – and then transferred - as you move between different devices in the flow of your natural workstream. These building blocks are designed to operate consistently and reliably, with true functional integrity that ensures their reusability by any application or device that touches the network. Well-defined APIs expose these services to a very broad range of both Cisco and non-Cisco collaboration applications – all the while consistently secured and managed via network-based policy. Cisco’s portfolio of collaboration applications leverage these services to help companies deliver against the top line business imperatives they are facing today - - such as saving on travel costs, improving employee productivity, increasing customer intimacy and facilitating innovation as they prepare for the upturn. And for IT, as we’ve stated in our strategic direction, the architecture is enabled through a set of flexible deployment models – whether on premise, Software as a Service or a hybrid of the two – to meet the specific needs of the organization. On-Premise Hybrid SaaS 10

11 Die Cisco Collaboration Architektur
Benutzer - Experience Communication und Collaboration Applikationen Conferencing Customer Care Enterprise Social Software IP Communications Messaging Collaboration Services Presence Location Session Mgmt Policy und Security Management Client Frameworks Content Mgmt Tagging Mobile Applications Telepresence Gedachte Linie User-Experience (oben) Experience für IT (unten): Flexibilität zu haben, Services auswählen zu dürfen: On-Premise oder SaaS Cisco’s collaboration architecture not only powers our product portfolio, it is also our most important differentiator. From the ground up, it is constructed to enable boundaryless collaboration – breaking down silos between content formats, between individual tools and devices, between companies, and ultimately between people working towards a common goal. At Cisco, we recognize that it requires a combination of both great software and purpose-built hardware to deliver the experiences that most effectively bring people together. Yet at the same time, we recognize that heterogeneity is a fact of life and that interoperability, openness and customer choice are paramount. These principles are actively embraced throughout our architecture. We also realize that it’s neither all about the desktop nor all about the cloud – it’s about recommending the right option to empower individuals, teams and communities to get their work done. But whether it’s an on-premise in-room solution, a hosted PC-based solution, or a combination of the two – it’s an intelligent network that’s the foundation that makes it all possible. It is the converged network that binds together today’s infrastructure domains of virtualized computing, network resources and persistent storage to enable unmatched agility, resiliency, scalability and quality of experience – and that allows an organization to securely span beyond its corporate firewall in order to collaborate with customers, partners and suppliers. With MediaNet, the network will be able to dynamically route rich media traffic along the path of least resistance to deliver the fastest and highest quality voice, video and data experiences to end users. With the Service Advertisement Framework we’re building into MediaNet, devices will automatically be able to advertise what services are available to them so that things like the configuration of dial plans can be automated… changing the experience for those working in IT behind the scenes as well. And there’s much more - so when you hear competitors talk about the network as “just plumbing”, you can respond with confidence that it’s actually an intelligent platform for rich and effective inter-company collaboration. On top of this foundation resides a comprehensive set of network-based services that enrich collaborative applications - services that can turn video into a first-class content citizen instead of just an opaque data type, services that turn data into information by providing associated context. Services that can construct an open social graph of who you know – and who you need to know – to get products built faster, close deals more effectively, or discover that next billion dollar market opportunity. Services such as presence – and we mean presence well beyond the boundaries of instant messaging – that are shared across different tools and devices, bridging between individual application slios using standards-based protocols such as SIP/SIMPLE and XMPP. Services that allow you to locate the people you need to interact with, whether they’re in the office or on the road – and that can manage collaborative sessions such that if a call is dropped, with a touch of a button it can be resumed – and then transferred - as you move between different devices in the flow of your natural workstream. These building blocks are designed to operate consistently and reliably, with true functional integrity that ensures their reusability by any application or device that touches the network. Well-defined APIs expose these services to a very broad range of both Cisco and non-Cisco collaboration applications – all the while consistently secured and managed via network-based policy. Cisco’s portfolio of collaboration applications leverage these services to help companies deliver against the top line business imperatives they are facing today - - such as saving on travel costs, improving employee productivity, increasing customer intimacy and facilitating innovation as they prepare for the upturn. And for IT, as we’ve stated in our strategic direction, the architecture is enabled through a set of flexible deployment models – whether on premise, Software as a Service or a hybrid of the two – to meet the specific needs of the organization. Infrastruktur Netzwerk Storage Virtual Machines On-Premise Hybrid SaaS 11

12 Cisco Collaboration Launch IP Communications
12 12

13 IP Telefone der 9900, 8900 Serie und 7925G-EX
9971 8961 9951 Ein hochwertiges Audio/Visuelles Erlebnis mit HD Sprachqualität und VGA Farbdisplay Interaktiv, High-Quality H.264 Video bei der 9900er Serie Mehr Freiheiten durch Bluetooth (9900); Built-in Wi-Fi (9971) Hochauflösendes (VGA) Farbdisplay und High-Definition Sprachqualität Umweltfreundlich (Deep Sleep Option, recyclebares Plastik) USB Ports für Zubehör (z.B. Headsets, Keyboards, FLIP Kamera,… ) Bluetooth, Video, Design Europäisch, verschiedene Hörer, Nutzen von Applications (One-Click-WebEx) 99er: 2way-Video 98er: 1way-Video Solution Summary: The Cisco Unified IP Phone 9900 Series is a state-of-the-art, advanced collaborative media endpoint portfolio and the Cisco Unified IP Phone 8900 Series is an Advanced Professional Media Endpoint portfolio which are complementary additions to the Cisco Unified IP Phone portfolio. The portfolios introduce an elegant, user and eco-friendly ergonomic design which offers robust multi-media communication services from Cisco Unified Communications Manager and with the Cisco Unified Video Camera for the 9900 Series, customers can benefit with the ability to conduct high-quality, multi-party interactive H.264 video communications. Both portfolios will be supported initially on Unified Communications Manager and Business Edition with (no prior releases supported) and Communications Manager Express is planned for 8.0 support. Key Features: Elegant and Intuitive Design – the IP Phone 9900 and 8900 Series’ introduce an elegant and thoughtful design which delivers a powerful user experience while featuring a clean and uncluttered look. As with the IP Phone 6900 Series earlier this year, both portfolios will offer customers a choice of colors (arctic white and charcoal) along with handset styles (slimline and standard) for greater user comfort. Rounded ergonomic keys are introduced for greater tactile feel. Displays can be adjusted by users to meet their preferred viewing angle and as a roadmap item, Interactive video (requires 8.0 plus the optional USB camera): delivers high-performance video communications (24 frame per second at VGA quality and 30 frames per second for video conferencing standards CIF which is 352 x 288 pixels and SIF at 352 x 240 pixels). Video support can be person-person or can be multi-party (9900 Series will support anything that encodes H.264 video at the far end). CIF refers to Common Intermediate Format and SIF refers to Source Intermediate Format and are standards commonly reference in video teleconferencing. Video support is offered both in full screen and picture in picture Color Displays – the 9900 and 8900 Series introduces a full VGA (video graphics array) high-resolution, graphical, fully backlit, anti-glare adjustable color displays. VGA is 640x480 pixels per inch resolution for a more vibrant and richer display experience. The 9971 display is also slightly larger measuring 5.6’ inches diagonally with the 9951 and 8961 at 5 inches diagonally (same as the 7975). Display quality of the 7975 is QVGA and 320 x 240 pixels per inch resolution so the 9900 and 8900 Series displays are truly enhanced. USB Accessories – as part of Cisco’s ongoing drive to deliver superior user experience, the 9900 and 8900 Series will introduce support for standard USB ports. USB will support standard accessories such as USB Headsets at time of FCS (other devices such as keyboards, mice, thumb drives are roadmap items for support). The number of USB port varies – 9900 Series offering two, 8961 offering one port. Bluetooth 2.0 The 9900 Series endpoint portfolio brings Bluetooth support to the Cisco wired endpoint portfolio (the wireless portfolio is supported by the7925G today). With Bluetooth, workers are untethered from their workspaces with the ability to step away up to 30meters/10 ft from the phone. Pairing is easy and done directly from the 9900 Series endpoints. Wi-Fi An integrated a/b/g Wireless Fidelity (Wi-Fi) radio comes standard with the 9971 model and delivers portability and greater return on investment for customers with a VoWLAN Cisco Unified Wireless Network (yes, the WLAN network need not be Cisco’s to support the endpoints – however, given the 9900 Series supports Cisco Compatible Extensions (CCX), there is greater assurance of voice quality customer’s WLAN network if they adopt or have a Cisco Unified Wireless Network which is voice-enabled. Earth-friendly: As introduced with the Cisco Unified IP Phone 6900 Series, the 9900 Series will continue Cisco’s focus on green solutions with support of both a Deep-sleep administrative option, which when enabled, reduces power consumption up to 90% in off hours vs. the phone in active call state during the business day. The 9900 Series also takes advantage of reground and recyclable plastics for a more earth responsible solution. User Experience As one of the ongoing priorities within the Voice Technology Group, both the Cisco Unified IP Phone 9900 and 8900 Series is yet another proof point of Cisco’s focus on enhancing user experience. Support of higher resolution color displays and USB for richer and more flexible communications (9900 and 8900 Series), Bluetooth and interactive video on the 9900 Series for added freedom, greater personalization of communications and faster decision making along with Wi-Fi (9971 only) for greater return on investment are example proof points of how Cisco is taking endpoint communications to a new level. A choice of handset styles offer greater comfort to users based on personal preferences. The elegant ergonomic design is uncluttered and intuitive and facilitates easy access to key communications features, capabilities and applications. In addition, Audio communications are more productive with High-definition voice support for handsets, headsets and speaker, resulting in greater clarity of communications., particularly on conference calls across time zones (i.e., don’t misunderstand an “F” from an “S”). Partner Benefits: Greater competitive differentiation – the additions of the Cisco Unified IP Phone 9900 and 8900 Series to the Unified IP Phone portfolio enhances both Cisco and channel partners competiveness with market leading feature additions of high-quality video communications, Bluetooth, Wi-Fi, USB integration (features on selected models) along with green enhancements to reduce customer costs and protect the environment Expanded opportunities: Affordable, scalable and high-quality video communications via the 9900 Series and optional Cisco Unified Video Camera, which customers can incrementally adopt post investment in the IP Phone 9900 Series, is expected to drive more broad based customer adoption of video communications, which will afford Channel Partners the opportunity to simultaneously upsell other Cisco UC solutions, resulting in increased sales and service opportunities for the channels. The 8900 Series also offers customers an advanced multimedia communications experience with vibrant high-resolution color displays, USB for flexible communications and also takes advantage of the elegant and uncluttered ergonomic design. . 13

14 New Industrial Design & User Experience
NEW User Experience Web-based micro training available

15 Unified 9900/8900 Serie - Zubehör
IP Erweiterungs Module Unified Video Kamera (9900) Bessere Bedienbarkeit 36 Programmierbare Tasten pro Modul Es werden bis zu 3 Module unterstützt* Graphische Hintergrund-beleuchtung/LCD Farbdisplay 3-farbige LEDs für Statusanzeige Verbesserte Collaboration mit Video High-performance H.264 Video Standard Video Kommunikation bis zu 30 Frames pro Sekunde USB Verbindung für einfaches “Plug-and-Play” Digital gesteuerter Zoom Video Mute Feature Camera-Preis: 265 USD, in Zukunft auch als HD! Hinweis: 4-6 DLUs: Was ausser CUWL macht hier Sinn? The Cisco Unified IP Color Key Expansion Module delivers an elegant, easy-to-user ergonomic design that take advantage of the same design ergonomics as the IP Phone 9900 and 8900 Series. If not familiar with a Key Expansion Module, this is essentially an IP Phone accessory item that provides a “bank” of line/feature keys with either paper label (or in this case) LCD labeled -displays Solution Summary: The Cisco Unified IP Color Key Expansion Module is an ideal solution for administrative assistants and first/second-level managers where the organization wishes to route incoming calls, say for a department, into a single location to offer more personalized service. This enables administrative staff or first/second level managers to monitor line status for the team (Busy Lamp Field) and subsequently pick up a call if a team member is unavailable or is busy on the phone. The IP Color Key Expansion Module can also be used by busy executives who want one-touch access to a larger number of staff, via autodial keys, then is supported by their Cisco Unified IP Phone on its own (this is Direct Station Selection or DSS). (Speaker note: The Cisco Unified IP Color Key Expansion Module is not supported on the IP Phone 6900 Series. Key Expansion Module functionality is a roadmap item for the 6900 Series. The Color Key Expansion Module is supported on IP Phone 9971, 9951 and Presence is not supported at FCS but is a roadmap item for the Color Key Expansion Module. Also, power requirements are still to be worked out (i.e., can one module be supported by the phone and PoE, what about two, what about three?). Key Features: Support requires Cisco Unified Communications Manager Release minimum (it is not supported on prior releases). UP to three expansion modules: One of the differentiators, besides ergonomic look and the phone models it supports is increased scalability with the Color Key Expansion Module. Up to three modules, each supporting an additional 36 appearances, will be supported, for a total of 120 appearances with the IP Phone 9971 (twelve line phone). The IP Phone 9951 will support a total of two modules for 82 appearances and the 8961 will support one module for a total of 46 appearances. Thirty-six keys – The Cisco Unified IP Color Key Expansion Module introduces 18 programmable physical line/feature keys and a shift/page button which offers an additional 18 appearances for a total of 36 additional keys per module. Tri-color LED’s: Provides call state (idle, hold, busy) at-a-glance Deep-Sleep: Will support the deep sleep administrative option for reduced power consumption and energy savings (% savings figures not yet known) As with the IP Phone 9900 and 8900 Series, there will be the option to wallmount the Color Key Expansion Module. Wall-mount option: Customer Benefits: Charcoal and Arctic White Color choices: Increases responsiveness: Customers who choose to adopt Key Expansion Modules do not require the robustness of an attendant console (directory field search, call queue engine) solution but do still wish to enhance their service levels, increasing responsiveness by having incoming calls addressed by a human “touch point.” The Key Expansion Module provides this capability with Busy Lamp Field status for administrative staff and managers along with Direct Station Selection (autodial or speed dial) for executives.: Reduces costs: With the IP Color Key Expansion Module results in measurable cost savings, both in customer capital expenses as well as company operating expenses, as customers can leverage their investment in IP Phone 9900 Series or 8900 Series endpoints and scales line/feature appearances without need to purchase additional endpoints at higher cost to them. Earth-friendly: the Cisco Unified IP Color Key Expansion Module will support the deep-sleep administrative option, reducing power consumption and increasing customer energy cost savings along with use of reground and recyclable plastics for a more earth friendly solution. Partner Benefits: Increases competitiveness: Introduction of the Cisco Unified IP Color Key Expansion Module substantially increases the number of programmable line/feature key appearances that are available to customers – from 48 appearances available today with the 7915/7916 on the 7900 Series to 72 appearances (a 50% increase) or maximum of 108 appearances (a 125% increase) – figures exclude associated model phone which can vary. In turn, this will unveil new sales and service UC opportunities for channel partners with business decision makers such as executive administrative staff who can be key influencers in purchase decision for a IP Telephony/UC solution based on their particular requirements. Sales and Service opportunities Video Camera The Cisco Unified Video Camera is an accessory option which enhances collaboration, delivering scalable and affordable high-performance interactive video communications to organizations who adopt the Cisco Unified IP Phone 9900 Series portfolio of endpoints. Connection is simple “plug-n-play” via the 9900 Series’ USB rear port and mounts on the top of the display for a pleasing aesthetic and fully integrated solution. The camera has its own CPU, which provides the video encoding directly from the endpoint and is required to support interactive video with the IP Phone 9900 Series. This is a Unified Communications Manager Release 8.0 feature. Interactive video: delivers high-performance video communications (24 frame per second at VGA quality and 30 frames per second for video conferencing standards CIF which is 352 x 288 pixels and SIF at 352 x 240 pixels). Video support can be person-person or can be multi-party (9900 Series will support anything that encodes H.264 video at the far end). CIF refers to Common Intermediate Format and SIF refers to Source Intermediate Format and are standards commonly referenced in video teleconferencing. Video support is offered both in full screen and picture in picture (maximum of 3 columns by 2 row or a total of six parties can be presented on the 9900 Series VGA display concurrently). The 9900 Series introduces a full VGA (video graphics array) high-resolution color adjustable display Thin Film Transistor (TFT) color screen, which is 640x480 pixels per inch resolution USB Accessories – the camera mounts on top of the display bezel via a USB connection and support auto-configuration making it a simple “plug-n-play” solution. It is aesthetically designed to mount on the 9900 Series’ bezel, making it visually pleasing as well as a fully integrated solution. Digital Controls – The camera supports digital controls for the users to be able to perform pan functions, zoom and tilt. Video Mute - A video mute feature is being delivered to allow users to mute video capability, independent of closing the camera shutter, to stop sending video at the local end (while still hearing audio and viewing video at the local end). Color choice: charcoal and arctic white color options as with the phones. Enhanced User Experience: As one of the ongoing priorities within the Voice Technology Group, the Cisco Unified IP Phone 9900 Series is yet another proof point of Cisco’s focus on enhancing user experience. Support of interactive video via the Cisco Unified Video Camera, with auto configuration upon USB connection and digital controls for pan/zoom/tilt, delivers a high quality and intuitive user experience that is also aesthetically pleasing and fully integrated. A camera icon on the display shows that the camera is connected and configured. Unlike solutions associated with a PC, the Cisco Unified Video Camera has its own CPU which performs video encoding and decoding, thus freeing the PC for other intensive application tasks while retaining high-quality VGA video performance via the 9900 Series’ display. Easy-to-install: the Cisco Unified Video Camera is easy-to-install, supported by a auto configuration and a USB port on the 9900 Series endpoint making the solution truly “plug-n-play”. Lower TCO: The Cisco Unified Video Camera has been benchmarked against the competition both on price and features. Customers adopting the IP Phone 9900 Series endpoints now have access to scalable, high-performance video communications from their endpoint at time of purchase or can purchase the optional camera in the future protecting endpoint investment. Greater competitive differentiation – the addition of the Cisco Unified Video Camera to the Cisco Unified IP Phone 9900 Series enhances both Cisco and channel partners competiveness against media endpoints, such as Avaya’s 9670 phone, which do not offer integrated video communications into their endpoint design. Expanded opportunities: Affordable, scalable and high-quality video communications, which customers can incrementally adopt post investment in the IP Phone 9900 Series, is expected to drive more broad based customer adoption of video communications, which will afford Channel Partners the opportunity to simultaneously upsell other Cisco UC solutions, resulting in increased sales and service opportunities for the channels. Camera Availability CM = targeted 8.0 CME = targeted 8.5 Dec 2010 SRST = targeted 8.1 July 2010 *number supported varies by phone model

16 Cisco Unified IP Telefone Portfolio
IP Telefone der 9900 und 8900 Serie Erweitertes Media Portfolio Hohe Nutzung von Applikationen Zubehör bereichert Interaktion Umweltfreundlich 7900 Serie Business Kommunikation Reichhaltige Services Großes Angebot an Applikationen 79er: addressiert Bestandskunden 99/98: nach vorne gesehen, zukunftorientiert, die wir positionieren sollten, auch für Greenfield 69: Günstig, Public space, Voice centrischer User, auch diese Reihe wird noch um Modelle erweitert werden 7925G-EX: IP64 (Staub und Wasser geschützt), Mit Bluetooth und Full-Duplex Lautsprecher. ATEX 2 Zone We’re please to announce on November 9th two complementary additions to the Cisco Unified IP Phone portfolio with the IP Phone 9900 and 8900 Series. The IP Phone 9900 is the portfolio of advanced collaborative media endpoints and the IP Phone 8900 is the advanced professional media endpoint portfolio. With both portfolios, your customers have access to the widest array of applications along with accessories that will enrich user experience and further enhance collaboration. The IP Phone 7900 Series remains alive and well (in fact, an addition to the wireless portfolio with the 7925G-EX is included in our discussion today) and provides customers with advanced business communications access, a wide array of applications and choice of endpoint solutions designed from the common area/lobby to the executive office to the mobile worker and everything in between. The IP Phone 6900 Series, publicly announced on June 2nd FCS’d late August for three models and is now shipping. This portfolio fills a prior gap in the Cisco Unified IP Phone portfolio, introducing cost-effective business grade voice endpoints and are ideally suited towards customers who seek to take advantage of Cisco Unified Communication Services and are on traditional analog or digital PBX solutions today.. but who’ve felt the 7900 Series (and now the 8900 and 9900 Series) would be beyond their budget abilities. Thus, the 6900 Series offers access to Cisco UC for these customers. Let’s take a closer look at the 9900 and 8900 Series Portfolios now. Neu: Wireless IP Telefon 7925G-EX (Staub, Wasser geschützt, Bluetooth & Full-Duplex Lautsprecher) 6900 Serie Kosteneffektive Business-Services Basis Applikationen für Endgeräte Umweltfreundlich

17 Cisco Collaboration Launch Mobile Applications
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18 Cisco Unified Mobility Advantage
Multi Platform Support (WM6 SE, BlackBerry, Symbian, iPhone) “Bulk Provisioning” Tool Cisco Unified Mobility Advantage 8.0 Cisco Unified Compute Support Desktop und Mobile IM/Text Interoperabilität Bis zu 15,000 mobile Benutzer Vorteile Enterprise class Ausbau und Performance Einfaches Rollout Höhere Produktivität durch Desktop und Mobile Integration Skalierbarkeit IM-Support/Chat Fähigkeit des Mobil Communicators Virtualisierung Slide Notes: Solution Summary: [Introductory Sentence - overarching summary description of new product version] – With Cisco Unified Mobility Advantage and 8.0 delivering a more cost effective solution for companies looking to get started with Cisco Unified Mobile Communicator and for those requiring enterprise scale and performance as they expand deployments. [Capabilities] [Customer Benefits] Business Decision Maker (BDM) Benefits: Cisco Unified Mobile Communicator delivers productivity enhancing features across a variety of mobile smartpones including BlackBerry, iPhone, Windows Mobile 6 Standard Edition and Nokia Symbian. Lets saying you’re in front of our computers and you want to send an IM to a person on your buddy list. With the 8.0 release you’ll be able to see their mobile presence (available today) but you will also be able to exchange message with them. And with 8.0 we can cost effectively scale. Technical Decision Maker (TDM) Benefits: - Increased performance and scale to 15,000 5,000 users per MCS 7845 and 3 servers per Cisco Unified CM cluster Integration with Presence 8.0 for desktop and mobile IM/Text interoperability Removed the Exchange dependency [Partner Benefits] - Great incentive for customers to purchase CUWL Pro and to migrate to Cisco Unified Compute. 18

19 Cisco Unified Mobile Communicator
iPhone “Cisco Mobile” Dial via Office Visual Business Voic Mobile Connect on/off Einstellung MeetingPlace Meeting Liste mit Call Me Directory Zugang VoWLAN (CY Q1 2010) BlackBerry Dial via Office Visual Business Voic Mobile Connect on/off Einstellung MeetingPlace Meeting Liste mit Call Me Directory Zugang Presence Anzeige iPhone und Blackberry nun unterstützt, zwar schon unter 7.x, aber hier nochmals als Heads up Inbound: SNR macht nur Sinn, wenn die Leute nur 1 Nummer kennen! Outgoing: Accounting Slide Notes: Solution Summary: [Introductory Sentence - overarching summary description of new product version] – A key component of our mobility strategy is to securely extend Cisco Unified Communications across a diverse set of mobile devices. And with Cisco Unified Mobile Communicator 7.1.3, we are please to announce Cisco Unified Mobile Communicator support for the iPhone. Business Decision Maker (BDM) Benefits: [Customer Benefits] Cisco Unified Mobile Communicator offers a number of capabilities to help companies control their mobile phone costs and to increase employ productivity. Dial via office allows companies to reduce cellular long distance charges by being able to dial via office. Lets say you need to call someone offshore and you want the person to see it’s you calling from the company. All you need to do is access the contact information from the native directory, corporate Active Directory and personal exchange directory and click call – with the same look and feel as the native iPhone interface. And the best part…you’re not billed for the long distance portion of the call since it’s placed by Cisco Unified Communications Manager. Simplify your life as a mobile professional. Cisco Mobile keeps you connected to your office, helping you work better, smarter and faster. - Get alerted to new office voic and missed calls to your Cisco Unified IP Phone Benefits: - View and listen to your office voice messages - Place business calls from your iPhone but appear as if you’re calling from the office - Avoid roaming charges and minimize disruptions during personal time by turning on and off Mobile Connect, which rings your mobile phone when people call your Cisco Unified IP Phone - Keep your iPhone number confidential when making business calls - View a comprehensive list of all your Cisco MeetingPlace enabled meetings - Move calls between your iPhone and Cisco Unified IP Phone without interruption - Easily attend Cisco MeetingPlace meetings without having to enter meeting details And if they are using the webex front-end with MeetingPlace, it will automatically launch the Cisco Webex MeetingCenter application. - Single solution that works across a variety of smartphones. Technical Decision Maker (TDM) Benefits: - With the shift form corporate liable to employee liable devices, enterprises are looking for secure solutions that spans multiple mobile operating systems. With the recent support of the iPhone we now cover significant majority to the smartphone business market and with capabilities like DVO, we deliver cost savings. This will help drive new CUWL Pro sales and upgrades to the existing installed base. [Partner Benefits] Vorteile Reduktion von Mobilfunkkosten durch “Dial via Office” und VoWLAN Geschäftsanrufe über das iPhone, die erscheinen, als ob man aus dem Büro anrufen würde Vermeidung von Roaming Gebühren und durch An-/Ausschalten von Mobile Connect (SNR) 19

20 Cisco Collaboration Launch Customer Care
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21 Cisco Unified Contact Center Express 8.0
Redundanz und verbessserte TCO Neue Fähigkeiten Hochverfügbarkeit übers WAN für Disaster Recovery Vereinfachte Installation und Upgradefähigkeit reduzieren die TCO Verbesserte Diagnostik durch die Unterstützung des Analysis Manager Unterstützung der Cisco Unified IP Telefone der 89xx und 99xx Serie als Agententelefone und cross-cluster Extension Mobility Neues Web 2.0 Interface für Cisco Unified Workforce Optimization Quality Management Vorteile für den Kunden Verbesserung der Verfügbarkeit durch die Unterstützung geografischer Redundanz Erhöhte Security reduziert die System Downtime Vorteile für den Partner Reduzierte Zeiten für Installation, Upgrades und Revert Erhöhte Security reduziert die Häufigkeit der Patches und Updates High availability übers WAN, ! Anforderungen ans WAN beachten Es läuft nun auf einer Appliance Bessere Diagnostik Solution Summary: Cisco Unified Contact Center Express meets the needs of midmarket and enterprise branch or departmental companies that need easy-to-deploy, easy-to-use, secure, virtual, highly available, and sophisticated customer interaction management for up to 300 agents. Cisco Unified Contact Center Express support for powerful, agent-based service as well as fully integrated self-service applications results in reduced business costs and improved customer response by providing sophisticated and distributed automatic call distributor (ACD), interactive voice response (IVR), computer telephony integration (CTI), and agent and desktop services in a single-server, contact-center-in-a-box deployment while offering the flexibility to scale to larger, more demanding environments. Slide Notes: [Introductory Sentence - overarching summary description of new product version] – Cisco Unified Contact Center Express 8.0 enhances redundancy, reduces total cost of ownership (TCO), simplifies installation and upgrades and improves resiliency. Let’s walk through just a few of these new capabilities… [Capabilities] High-availability over WAN for disaster recovery - Enhances redundancy; Unified CCX 8.0 supports redundancy over the WAN in support of disaster recovery. If the active server at one location or data center fails, the standby server takes over. Release 8.0 is supported by Analysis Manager, the single application for troubleshooting all Cisco Unified Communications solution components. Reduces TCO by simplifying upgrade and install, and improving resiliency; Unified CCX 8.0 is the first release of CCX as an appliance. As such, Unified CCX 8.0 enjoys all the benefits of an appliance model. The appliance model significantly reduces cost and time associated with install, upgrade and reversion. The active and inactive partitions of the appliance model allow updates to be made to the inactive partition while the active partition is handling calls, thus shortening the maintenance window required for the update. The active and inactive partitions can be switched to move the new version into production. If there are any issues encountered with the upgrade, the old version can be reverted by switching the partitions again. Release 8.0 supports the new Cisco IP 89xx, 99xx phones as agent phones, including the use of features such as Join-Across-Line and Direct-Transfer-Across-Line. Extension Mobility Across Cluster (EMCC), a new Cisco Unified Communications Manager 8.0 feature, is also supported. To provide a consistent interface and cohesive user experience across Cisco Unified Communications products, the look-and-feel of release 8.0’s Application Administration interface has been modified to be consistent with that of Cisco Unified Communications Manager 8.0. Improves security and reduces total cost of ownership. The locked-down nature of the appliance model makes it highly secure and robust. As a result, downtime is significantly reduced and security updates are less frequent. Tight integration with UC 8.0; CCX 8.0 is tightly integrated into Cisco’s Unified Communications solution. The New web 2.0 interface for Quality Management provides a single suite for agents & supervisors which enables ease of configuration with added evaluation options for enhanced productivity and improved efficiency [Customer Benefits] Business Decision Maker (BDM) Benefits: Increased security reduces system downtime - Improves security and reduces total cost of ownership. The locked-down nature of the appliance model makes it highly secure and robust. As a result, downtime is significantly reduced for increased customer satisfaction and added productivity. Technical Decision Maker (TDM) Benefits: Improved availability by supporting geographical redundancy. Unified CCX 8.0 supports redundancy over the WAN in support of disaster recovery. If the active server at one location or data center fails, the standby server takes over. [Partner Benefits] Reduced time to install, upgrade and revert - The appliance model significantly reduces cost and time associated with install, upgrade and reversion. The active and inactive partitions of the appliance model allow updates to be made to the inactive partition while the active partition is handling calls, thus shortening the maintenance window required for the update. The active and inactive partitions can be switched to move the new version into production. If there are any issues encountered with the upgrade, the old version can be reverted by switching the partitions again. Improved security reduces frequency of patches and updates - The locked-down nature of the appliance model makes it highly secure and robust. As a result, downtime is significantly reduced and security updates are less frequent. 21

22 Cisco Collaboration Launch Messaging & Presence
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23 Cisco Unity Connection 8.0
Voic Interoperabilität und größere Ausbaustufe Interoperabilität mit Cisco Unity 8.0 Benutzerdaten können zwischen Unity Connection und Unity Systemen repliziert werden Größere Ausbaustufe/Skalierbarkeit 20,000 Benutzer und 250 Ports pro Server Networking mit 20 Knoten 100,000-Benutzer Directory Speech Connect für Cisco Unity Connection verfügbar in v7.1.3 Sprachgesteuerte Auto Attendant Funktion auf der Appliance Kein separater Server erforderlich Geräuschfilterung verbessert die Nachrichtenqualität und die Spracherkennung Produkt der 1ten Wahl Höher, schneller, weiter Unity Connection hat nun Enterpriseskalierung erreicht! Cisco Unity Connection 8.0 is a feature-rich voice messaging system that provides accurate voic transcription delivered to your inbox and supports 20,000 users on a single Linux appliance. Solution Summary: [Introductory Sentence - overarching summary description of new product version] – Cisco Unity Connection adds better networking greater scalability with release Let’s walk through just a few of these new capabilities… Slide Notes: [Capabilities] Cisco Unity Interoperability - When paired with Unity 8.0, enhanced networking allows users, locations, and search spaces to be replicated across Unity and Unity Connection systems, as well as enabling cross-server functionality for logins and transfers Improved Scalability: 100,000 User Global Directory (up from 50,000) 20,000 Users per Server (up from 10,000) 250 Ports per Server (up from 144) 20 Unity Connection Nodes can be networked together (up from 10) Open APIs: Web 2.0 REST-based APIs for Provisioning and Message Access [Customer Benefits] Reduced Total Cost of Ownership via increased scale on Cisco MCS Platforms: with the newer MCS-7845 series machines, Unity Connection will support up to 20,000 voic boxes on a single server (up from 10,000 in v7.x) Improvements in interoperability with Cisco Unity, allowing users, locations, and search spaces to be replicated across Unity and Unity Connection systems, as well as enabling cross-server functionality for logins and transfers [Partner Benefits] Web 2.0 REST-based APIs for Provisioning and Message Access allows for easier customization and add-on services from Partners Improvements in interoperability with Cisco Unity, allowing users, locations, and search spaces to be replicated across Unity and Unity Connection systems, as well as enabling cross-server functionality for logins and transfers – allows partners to do a phased migration from Unity to Unity Connection rather than complete cutover or relying on VPIM networking © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr 23

24 Cisco Unified Presence 8
Cisco Unified Presence 8.0 Dual Protocol, standardbasierte, erweiterungsfähige Plattform Überblick Nativ SIP/SIMPLE und Jabber XMPP Support Verbessertes Network-Based Presence Compliant und Policy basiertes IM (EIM) “B-to-B” und “Consumer” Presence und IM Federations (incl. WebEx Connect) Presence-gestütze Geschäftsprozesse durch offene APIs Vorteile Integriertes Presence und EIM mit Cisco UC Telephonie, Mobility und Contact Center Lösungen Liefert Flexibilität in der Architektur und die Wahl der “Federations”, Standards und Endgeräte Grundlage für die Presence-gestützte Collaboration XMPP im Einklang mit Jabber Jabber hat Standard geprägt und den unterstützen wir hier Offenheit in alle Richtungen Cisco Unified Presence: incorporates technology from our acquisition of Jabber last year and delivers unmatched flexibility with industry's first multi-protocol presence  & IM engine providing the ability to natively connect a rich community of 3rd party XMPP clients, integrate PBX presence through SIP and the broadest range of server to server federation in the market. With it's multi-protocol presence and IM engine, Cisco will not only be able to offer full enterprise IM, including emerging new services like text conferencing, we will also be able to support the broad and expanding universe of 3rd party xmpp based clients where we see the Web2.0 revolution embracing this protocol due to it's flexibility and openness.  We will also be able to offer the most comprehensive set of server to server federations to both XMPP and SIP / SIMPLE systems natively, without having to resort to protocol gateways. Specifically, we incorporate the XMPP standard, which is the leading standard for presence and IM. And that allows us to federate presence with a wide range of commercial and public IM solutions, really opening up the universe of clients much more than solutions that only use SIP/SIMPLE. Customers can federate and exchange messages with clients like Microsoft Office Communicator, IBM Sametime, Cisco Unified Personal Communicator, Cisco WebEx Connect, and GoogleTalk. [Capabilities] Native SIP/SIMPLE & XMPP standards support: This platform natively supports two widely adopted presence & IM industry standards (i.e. SIP/SIMPLE & XMPP) on a single appliance. This provides the architectural flexibility to simultaneously aggregate & distribute availability information across SIP/SIMPLE-based (e.g. CUPC 7.0, CUMC, Cisco Unified IP Phones, Unified Expert Advisor), as well as XMPP-based (e.g. CUPC 8.0, 3rd party clients, & custom clients) end-points. Enhanced network-based presence: In addition to the availability information captured from desktop activity & client, with Cisco Unified Presence 8.0 you can enhance this information with user-defined custom states, unique always-on telephony presence from user’s Cisco Unified IP Phones, always-on user’s calendar availability from Microsoft Exchange Calendar, & campus location information from Cisco WLAN Location Appliance. Compliant & policy-based enterprise IM (EIM): With introduction of Cisco Unified Presence 8.0, we expect to deliver compliant and policy-based exchange of presence & IM information – including support for server-side IM logging capabilities via a on-board database or have the option to integrate with 3rd party solutions (e.g. Facetime). B2B & B2C federations (inc. WebEx Connect): With this release, we also extend currently supported B2B federation (i.e. CUP-2-CUP & CUP-2-MOC) to include CUP-2-IBM Sametime. With native XMPP support on the platform we also plan to support CUP-2-WebEx Connect B2B federations, as well as B2C federations with XMPP based public IM clients (e.g. GoogleTalk). Using 3rd party XMPP gateways, customers & partners can choose to support B2C federations with non-XMPP based public IM clients (e.g. MSN, Yahoo, & AIM). Presence-enable business process with open APIs: With open interfaces supported on Cisco Unified Presence (e.g. SOAP, REST, & Ajax) you can also enhance, extend, & embed user availability information into web & line of business applications to presence-enabled business processes [Customer Benefits] Integral part of Cisco UC solution. Tight integrations with Cisco Unified Communications Manager (which provides always-on telephony presence), Cisco Unified Mobile Communicator & Cisco Unified Mobility Advantage (which provides unified desktop & mobile presence & exchange of IM between desktop & mobile phones), as well as support for Cisco Unified Expert Advisor (which supports presence-enabled routing of customer contacts). Provides architectural flexibility to; Have on-site control with premise-based enterprise presence & IM capabilities while having the flexibility to leverage cloud-based Cisco WebEx conferencing, as well as federate with WebEx Connect presence/IM Federate presence & IM with commonly used UC/EIM/public IM clients, social media, and presence-enabled business apps to extend the benefits of presence-enabled real-time collaboration to include any of your business contacts - coworkers, business partners, & customers outside the corporate domain. Choose between SIP/SIMPLE & XMPP clients or simultaneously support both SIP/SIMPLE & XMPP-based clients to meet the unique needs of your organization. 24

25 Cisco WebEx Connect C6.0 UC und Collaboration Funktionen via SaaS
WebEx Connect IM & Presence powered by Jabber Cisco UC Integration Verbesserte Integration von WebEx Meeting Verbesstertes Policy Management Verfügbar mit oder ohne Team Spaces Vorteile Produktives Arbeiten mit einem einzigen Client, der Presence, EIM und UC Funktionen zur Verfügung stellt Finden von Kollegen innerhalb oder außerhalb des Unternehmens Zentrale Bereitstellunfg und einfaches Management aller Benutzer und Gruppen über eine Konsole UC integration, Dialing-Funktion Auch ohne Spaces, nur als Call-Client Solution Summary: WebEx Connect is an enterprise Collaboration Client that enables users to quickly find, connect and collaborate with people inside or outside their organization while minimizing overhead support and maintenance costs. Slide Notes: Cisco WebEx Connect delivers rich UC and collaboration capabilities through a powerful hybrid on-demand/on-premise architecture. Some of these capabilities include: [Capabilities] Jabber: WebEx Connect moves from the AIM network to an XMPP-based IM network based on the Jabber acquisition (Nov. 2008). This is a carrier grade, best-in-class presence and messaging platform. Jabber’s technology leverages open standards to provide a highly scalable architecture that supports the aggregation of presence information across different devices, users and applications and federates across many different presence systems. WebEx Connect C6.0 begins with federation across all XMPP based clients and the AIM network and will federate across other networks such as IBM SameTime, Microsoft Office Communications Server, and Yahoo!. This further enhances Cisco's intention to be the most interoperable vendor in the Collaboration space. Cisco Unified Communications Integration: Place, receive, and manage phone calls through your computer when you’re away from the office or control your Cisco IP phone when you’re in the office. Mid-call controls allow users to transfer, hold, or disconnect from a calls or check their call histories. In addition, phone presence allows users to see when people on their contact lists are on-hook or off-hook. These capabilities are enabled through Cisco Unified Communications Integration with Cisco Unified Communications Manager and above. Customers can leverage their investments in CUCM as an on-premise solution, adding a powerful on-demand client with minimal additional overhead. WebEx Meeting Integration: WebEx Connect Integration with WebEx Meeting Center simplifies administration and improves the sign-in process. Administrators can enable WebEx Meeting Center services for some or all WebEx Connect users through the WebEx Connect Org Admin console while end users experience single sign-on for WebEx Connect and WebEx Meeting Center. Policy Management: Additional management capabilities allow WebEx Connect admins the ability to apply powerful usage policies for individuals, users and groups. WebEx Connect organizational admins can control security policies and access to features, manage storage and passwords, and run in-depth usage reports. [Customer Benefits] Business Decision Maker (BDM) Benefits: Enhanced end user productivity, new presence and collaboration capabilities, enhanced audio conferencing escalation Technical Decision Maker (TDM) Benefits: Manage end user accounts more efficiently with a single console for WebEx Meeting Center and WebEx Connect accounts, more granular policy management enhances security and network resources

26 Unified Client Services Framework
Cisco UC Integrations™ für WebEx Connect und Microsoft Office Communicator Cisco UC Collaboration über verschiedene Desktop Clients hinweg CUCIMOC, auch mit Video CUCICONNECT Durch ClientService Framework erhält man die Möglichkeit der nahtlosen Integration Cisco UC Integration(TM) for MOC with UC 7.1 is available now; with UC 8.0 is targeted FCS March 2010 Cisco UC Integration(TM) for Cisco WebEx Connect 7.1 is FCSing in Nov 2009 Cisco UC Integration™ for Cisco WebEx Connect & Microsoft Office Communicator delivers a seamless ("native" to WebEx Connect or MOC) collaboration experience with Cisco UC services directly from WebEx Connect & Microsoft Office Communicator. Customers can have flexibility and choice by using, for example, MOC for presence and IM but couple that with their investment in Cisco call control with Unified Communications Manager. These solutions provide instant access to enhanced Cisco Unified Communications directly from Microsoft Office Communicator 2007 or WebEx Connect on your PC (softphone with mid-call control features, messaging, conferencing, desk phone control, phone presence). With this easy-to-deploy desktop integration, extend proven Cisco unified communications services to your workspace and benefit from the investment protection and reduced complexity delivered by a single call control solution. [Additional details] Fully integrated Cisco IP soft phone. Control deskphone from WebEx Connect or MOC. You can click-to-call or answer Cisco Unified IP deskphone directly from your desktop. Cisco IP Phone like audio quality and call control. This is just another end-point to Cisco Unified Communications Manager. Phone presence displayed in contact list. (Note: No separate CUP server required) Inbound call notification & divert Client call history Voic MWI & access Instant remote access with secure voice Additional capabilities for WebEx Connect (1) Click to conference allows you to utilize Cisco Unified MeetingPlace audio, WebEx audio, or the audio services of a third party provider (2) Escalate seamlessly from an IM session to a phone or audio conferencing session. Unified Client Services Framework Audio Call Ctl Presence 26

27 Cisco Collaboration Launch Conferencing
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28 Cisco Collaboration Portfolio
Conferencing Leverage the best of premises-based and SaaS offerings to deliver the industry’s most compelling and cost-effective conferencing experiences Cross-sell, upsell opportunities – Unified MeetingPlace into WebEx customers and Unified MeetingPlace web conferencing customers to WebEx web conferencing Cisco WebEx Conferencing Cisco Unified MeetingPlace for on-premises Cisco WebEx Node for ASR 1000 and MCS Cisco Unified Videoconferencing The Cisco Conferencing solutions offer a comprehensive audio, web and video conferencing options for you to work with colleagues, partners and customers all around the world. Cisco WebEx Conferencing is a software as a service solution delivered on the Cisco WebEx Collaboration Cloud. Products include: Cisco WebEx Meeting Center, a flagship web conferencing product used for general meetings, team projects, and more Cisco WebEx Training Center – An online training application that allows customers to deliver dynamic interactive learning with rich online training features such as breakout rooms, hands-on labs, and remote testing. Cisco WebEx Event Center – A webinar solution that  manages the complete online event cycle from planning, promoting, and presenting to follow-up and analysis. Cisco WebEx Support Center – A remote support application that allows IT and support organizations to remotely deliver real-time support Cisco also offers Cisco Unified MeetingPlace and Cisco Unified Videoconferencing for on premises based audio, web and video conferencing. For customers wanting to gain the benefits of software as a service while leveraging their on premises network investments, Cisco offers a blended offering with Cisco WebEx Node for ASR 1000, available today, and Cisco WebEx Node for MCS, available These WebEx Nodes provide enhanced performance, reduced bandwidth consumption and on-premises data options for WebEx Conferencing. The software is deployed with Cisco Unified MeetingPlace and extends the hosted Cisco WebEx Collaboration Cloud into an organization’s onsite network infrastructure. [Partner Benefits] Highly differentiable cloud and on-premises solution Cross-sell, upsell opportunities – There is a significant opportunity to sell Unified MeetingPlace into WebEx customers as well as to migrate Unified MeetingPlace web conferencing customers to WebEx web conferencing. Enterprise Social Software Customer Care Conferencing Messaging IP Communications Telepresence Mobile Applications 28 28 28

29 Cisco Unified MeetingPlace 8.0
On-Premise Audio und Video Conferencing für Cisco UC und WebEx Cisco Unified MeetingPlace 8.0 benötigt WebEx für Web Conferencing WebEx Integration WebEx Node auf MCS - Enterprise Edition Neue “Software auf MCS Server” Option Multiparty Audio und Video für Cisco UC

30 Cisco Audio Conferencing
Wählen Sie die Audio Option, die am besten zur Investitions- und Geschäftsstrategie Ihres Kunden passt Cisco Unified MeetingPlace 8.0, wenn UC bereits installiert oder Teil des Deals ist Cisco WebEx SaaS-based Audio Service Provider Partner Audio Audio/Video only Option (ohne Web Conferencing) Cisco Unified MeetingPlace 8.0 Nur Cisco Unified MeetingPlace 8.0 Software

31 Cisco Video Conferencing
Unterstützen Sie die Investitions- und Video- Strategie Ihres Kunden durch die WebEx Video Option Cisco WebEx Video – Teil von WebEx Conferencing Cisco Unified Videoconferencing – Standards VC, HD Cisco Unified Videoconferencing 7.0 für Multi-party, HD Video und HD TelePresence Interoperabilität

32 Cisco Web Conferencing
WebEx für Web Conferencing Differenzierung durch anwendungsorientiertes Design Enterprise Edition Training Center ∙ Event Center ∙ Meeting Center ∙ Support Center Differenzierung durch Mobile Access für Conferencing WebEx Meeting Center für iPhone 1.3 mit Web WebEx Nodes für Kunden mit einer hohen internen Nutzung Cisco WebEx Node für ASR 1000 – Wo ASR vorhanden Cisco WebEx Node für MCS mit MeetingPlace 8.0 Audio

33 Cisco WebEx Node für MCS WebEx Node mit MeetingPlace 8.0
Bessere Performance und optimierte Bandbreite für interne Teilnehmer Auto Failover zur WebEx Collaboration Cloud für externe Meetings On-Premise Data Option (nur interne Meetings) : Media Verkehr bleibt hinter der Firewall Recording wird “on-premise” gespeichert Enterprise Internet Internal Participants Single Meeting Stream to WebEx There are two different types of WebEx Node offerings WebEx Node for ASR-1000 Used with standalone WebEx accounts Used with MeetingPlace – WebEx scheduling interfaces (not available with MeetingPlace scheduling interfaces) WebEx Node for MCS Used with MeetingPlace 8.0, required MeetingPlace for deployment Solution Summary: Unified MeetingPlace 8.0. can be deployed with pure WebEx SaaS-based web conferencing or with WebEx Web and the Web Node for MCS Slide Notes: The Cisco WebEx Node for MCS is software that can be deployed with Cisco Unified MeetingPlace to extend the hosted Cisco WebEx Collaboration Cloud into an organization’s onsite network infrastructure. New Capabilities In-house WebEx web, VoIP, and video traffic run over the WebEx Node, single connection to cloud On-premises data options for media traffic, recordings and schedule information - The integration between the WebEx Node on MCS and Unified MeetingPlace will enable the following on-premises data options: 1) Web meeting traffic for internal-only meetings can remain on-premises (meeting initiation still requires a connection to the cloud), 2) meeting recordings are stored on-premises, and 3) meeting schedules are maintained on-premises (subject to change) Installed on Cisco Media Convergence Servers – for a low total cost of ownership Automatic failover to cloud - In addition, capacity is managed automatically. If the WebEx Node reaches a capacity constraint, the WebEx service will automatically overflow meeting participants to additional nodes on the network or the Cisco WebEx Collaboration Cloud. Any meeting attendees outside of the enterprise firewall are still able to join directly through Cisco WebEx Collaboration Cloud connectivity. [Customer Benefits] Optimize user experience – better performance – It is especially beneficial if you have a large group of users on an enterprise network attending WebEx meetings concurrently. Lower costs by reducing WAN bandwidth - large enterprises can reduce WebEx WAN bandwidth usage by up to 80%, resulting in lower WAN costs and reduced firewall load. And and running voice conferencing on-premise can save in transport costs and services fees. Enhance security for WebEx Meetings by keeping data on-premises [Partner Benefits] Highly differentiable cloud and on-premises solution Cross-sell, upsell opportunities – There is a significant opportunity to sell Unified MeetingPlace into WebEx customers as well as to migrate Unified MeetingPlace web conferencing customers to WebEx web conferencing. Customers will use the Cisco WebEx Collaboration Cloud for all external web conferencing. Customers will be required to have a WebEx contract for web conferencing Blend the best of on premises and hosted Web solutions Highest level of performance for all attendees Minimize bandwidth - attendees connect to closest node on-site Lowest possible latency Heavy lifting is done as close to the attendee as possible Global reach & coverage Leverage hosted platform for attendees outside the firewall Scalability High availability Addresses on premises data security requirements Cisco WebEx Collaboration Cloud External Participants Data, Voice, Video WebEx Node for MCS Always deployed with MeetingPlace WAN 33 33

34 Cisco Collaboration Launch TelePresence
34 34

35 Cisco TelePresence Release 1.6
Recording HD VC Interop Extended Reach Einfaches und flexibles Recording TelePresence über geringere Bandbreite Erweiterte Collaboration Next-Gen Management Intercompany Interoperabilität WebEx Engage 35

36 Cisco TelePresence System 1300 & 1100
CTS 1300 Implementierung von TelePresence in Multifunktionsräumen Nutzung für TelePresence, Digital Signage und Audiokonferenz PIP Unterstützung und externer Monitor CTS-1300 Multi-Kamera für 6 Personen Bandbreitenbedarf für „Single-Screen“ CTS-1100 für 2 Personen Erweiterung auf CTS-1300 möglich CTS 1100 36 36 36

37 Any-to-Any Cisco TelePresence Interoperabilität mit MXE 5600
Available 1H 2010 HD Videoconferencing Interoperabilität Any-to-ANY-TP Von Desktop, über TP bis hin zu 3rd Party Mischen mit allen möglichen HD fähigen Devices Tagging von Videos, Wörter suchen  für Future: Show and Share und Pulse! Solution Summary: Cisco is offering any-to-any interoperability for HD videoconferencing for its Cisco TelePresence solution. In November, Cisco will announce a new way for customers to implement Cisco TelePresence Interoperability allowing them to choose the best optimized solution for their organization needs. Furthermore, this new solution offers additional features that deliver a true end-to-end business video architecture, offering more capabilities for present and future business video applications. Slide Notes: With the release of the Cisco MXE 5600, Cisco will be able to offer customers two platforms for which they can deploy Cisco TelePresence Interoperability with their existing base of standard- and high-definition videoconferencing systems. [Capabilities] CTS will support 720p full screen experience for users on HD videoconferencing systems as well as support for other vide-enabled devices [Customer Benefits] Business Decision Maker (BDM) Benefits: meet face-to-face no matter what type of video system you’re on Technical Decision Maker (TDM) Benefits: simplified management for videoconferencing interoperability, two solution choices for interoperability, leverage existing HD VC investments, future-proof for other video any-to-any capabilities [Partner Benefits] Any-to-any interoperability with Cisco TelePresence provides partners with a starting point for video platform sales. It also provides them an opportunity to upsell and cross-sell customers who have already purchased videoconferencing equipment. 1080p stretch in this release… Purpose built design That’s the positioning of the MXE: Any video device to any other device Wahlmöglichkeit der HD Interop Einfaches Management für Videoconferencing Interoperabilität Investitionsschutz für bestehende HD VC Systeme Future-proof für weitere Any-to-Any Funktionen Cisco End-to-End netzwerkbasierte Lösung 720p (1080p) Fullscreen CTS Experience Support anderer video-enabled Endgeräte Any-to-Any Media Processing Media adaptation Media enhancement Media transcription 37

38 Cisco TelePresence WebEx Engage
Kombiniert Cisco TelePresence mit Cisco WebEx Meeting Center zu einer Collaboration Lösung Benutzer können den Meetings durch Nutzung der bestmöglichen Collaboration Lösung beitreten Vereinfachte Planung durch “one-button- to-push” Meeting Globale Intercompany Erreichbarkeit Cisco TelePresence Video in einem WebEx Meeting Cisco TelePresence solutions take easy and simple collaboration to the next level, making a Cisco TelePresence environments the ideal place to collaborate.  Cisco TelePresence combines with Cisco WebEx Meeting Center to transparently integrate scheduling and voice and data sharing between Cisco TelePresence environments and remote Cisco WebEx users.  This integration blends the ease-of-use and broad reach of both Cisco TelePresence and Cisco WebEx into one collaborative solution. Creating a holistic meeting experience, CTWE offers unified scheduling, “one button to push” meeting start, and combines audio and data sharing capabilities.  Remote attendees join via WebEx Meeting Center and receive video of the Cisco TelePresence active speaker. All attendees are displayed in the integrated participant list. This integration improves user experience and productivity by enabling users to attend meetings using the most accessible collaboration technology. 38

39 Cisco Collaboration Launch Enterprise Social Software
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40 Cisco Collaboration Portfolio
Conferencing Enterprise Social Software Customer Care Mobile Applications Messaging TelePresence IP Communications

41 Cisco Enters Enterprise Social Software Market Neue Lösungen beschleunigen die Team Performance
Übersicht Dynamische Teams und Communities, basierrnd auf Wissen und Relevanz unabhängig vom Standort Bringt Experten zusammen wie es gerade benötigt wird mit allen erforderlichen Applikationen, Social Tools und Collaboration Tools Neue Lösungen Cisco Show and Share Cisco Enterprise Collaboration Platform (Limited availability) Cisco Pulse (Limited availability) Cisco WebEx Mail (Limited availability) The first is enterprise social software. We’ve been listening to the market and to our own internal clients and are entering the social media market with three new offers in enterprise social software. These solutions will reinvent social software for the enterprise, allowing customers to dynamically form teams and communities, based on expertise and relevance, regardless of location, and bring experts together as they are needed with security, applications, social tools, policy and both asynchronous tools and real-time voice and video. Cisco Show and Share is a social video system that helps organizations create secure video communities to share ideas and expertise, optimize global video collaboration, and personalize the connection between customers, employees, and students with user generated content. The Cisco’s enterprise collaboration platform enables teams and knowledge workers to quickly and securely create, share, and scale content and expertise. Cisco ECP brings together people, information, and communities into an integrated, collaboration-enabled experience. Unlike today’s document-centric portals, ECP is people-centric: enabling real-time voice and video communication. We believe it will be the place where all enterprise workers go for their communication and information needs. With real-time video enabled virtual meeting rooms, aligned with stored content, the network will enable rich forms of collaboration that bust silos, geographies, languages, and time. Cisco Pulse is an innovative search platform that performs dynamic tagging of content as it traverses the network, offering a real-time cross application view of the entire organization.  This intelligence allows people to accurately locate and rapidly connect with the best available experts and information they need. Customers can accelerate response times to key decisions by accessing the best available experts in an instant, reduce costs associated with trying to locate and collaborate with resources across geographies in different functions of the organization and improve employee efficiency by optimizing efforts spent searching for information, connecting the right people with the right information. Transition…In addition to entering the enterprise social software market, Cisco is also entering the hosted market with the introduction of Cisco WebEx Mail. 41

42 Cisco Show and Share (“YouTube” für Unternehmen) Social Video System
Übersicht Video Collaboration und Sharing Nutzer generierter Inhalt & Social Media features Live Events und TelePresence Playback Sichere Geschäfts-Workflows und Reporting Vorteile Video ist überall: Demokratisierung von Video Kommunikation und Collaboration Video ist persönlich: Kommen Sie Ihren Mitarbeitern, Partnern und Kunden näher Globalisierung Kundenvertrauen Virtuelle Trainings und Produkteinführungen Meetings optimieren: Reduzieren Sie die Zeit von Status- und Projektmeetings Solution Summary: Cisco Digital Media System 5.2 is introducing an entirely updated Desktop Video portal, Cisco Show and Share. Slide Notes: [Introductory Sentence - overarching summary description of new product version] – Cisco Show and Share will be Cisco’s first true Web 2.0 social collaboration platform. It will be released under the product category of “Social Video System” and available to existing customers in December 2009 and to new customers in January 2010. Let’s walk through just a few of the product highlights… Product Features: Web 2.0 Collaborative Features: commenting, polling, ratings, tagging Transcription capability User-generated content authoring and publishing Extensive usage reporting Multi-language support Content subscription Advanced search Cisco TelePresence recording playback Benefits: Meeting Optimizer! Reduce time spent in meetings a. Increase productivity b. Work force optimization: eliminate non-business critical meetings, for example status updates, video meeting minutes, triple booking, etc c. Meeting optimization: change the productivity of non-interactive components of a meeting Video is everywhere! Democratization of Video. Video is now mainstream and no longer requires the renting of studios, lighting, make up, etc. You can buy a quality camera for $100 and self record videos quickly. Video is now mainstream, it is easy to create, search and share, making it an easy and cost-effective form of communication. Video is Personal! Get closer with your employees, partners, customers and students. As organizations continue to globalize, the ability to communicate face-to-face is getting more difficult. With video, you have that element of personal communication you can’t get with s. In addition, as companies expand globally, it gets more difficult to collaborate real-time. With Show and Share, you can time-shift communications. You can watch video when you want it, how you want to, and for how long you want. With features like speech-to-text transcription allowing for intelligent viewing experiences, you can skim for relevant points in the video instead of watching the entire video. 42 42

43 Cisco Pulse Automated People and Media Search
Limited Availability Cisco Pulse Automated People and Media Search Übersicht Registrieren und festhalten von know-how durch Tagging der Inhalte, die durch das Netz fließen Durchsuchen von Videos nach gesprochenen Wörtern Offene API´s für die Integration in Geschäftsapplikationen Vorteile Beschleunigt die individuelle, als auch die Team Performance durch schnelleres Finden der relevanten Personen und Informationen Höhere Umsätze und Kundenzufriedenheit durch schnellere Entscheidungen in komplexen Geschäftsumgebungen. Kürzere Produkteinführungen und Saleszyklen Bessere Nutzung der IT Investments und des “Human Capitals” Product Summary: Cisco Pulse is an innovative search platform that performs dynamic tagging of content as it traverses the network, offering a real-time cross application view of the entire organization.  This intelligence allows people to accurately locate and rapidly connect with the best available experts and information they need. Pulse Key Benefits Accelerate response times to key decisions by accessing the best available experts in an instant Reduce costs associated with trying to locate and collaborate with resources across geographies in different functions of the organization. Improve employee efficiency by optimizing efforts spent searching for information, connecting the right people with the right information Pulse Key Features State-of-the-art  search and deep-packet analysis technologies for automated tagging of content and media across the network to provide real-time information Navigation of any content in motion across the network, including video and audio, for rich forms of knowledge transfer Built on open platform for seamless integration with Cisco Collaboration Solutions such as TelePresence, and WebEx, and easy integration with other social applications and custom mashups. Easy deployment with web-based setup wizard for the administration, creation, and maintenance of vocabulary and keywords for search 43

44 Cisco Enterprise Collaboration Platform
Limited Availability Cisco Enterprise Collaboration Platform Übersicht Cisco’s Enterprise Collaboration Platform ist eine Software Lösung, die Teams und Wissensträger ermöglicht, schnell und sicher Inhalte zu erstellen und in einer Organisation zur Verfügung zu stellen. Vorteile Produktivität: Verbindet Menschen, Communities und Informationen, um die Bewältigung der Arbeit zu beschleunigen Agilität: Bildet Teams, findet Experten, spontane Collaboration Experience: Konsolidierte Sicht, schneller und einfacher Zugriff auf kontext- abhängiges relevantes Wissen und Information Elevator Pitch Cisco’s enterprise collaboration platform enables teams and knowledge workers to quickly and securely create, share, and scale content and expertise. Positioning For medium to large enterprises seeking to improve organizational productivity, break barriers to innovation, and converge distributed teams, Cisco ECP brings together people, information, and communities into an integrated, collaboration-enabled experience. Unlike Microsoft's document-centric SharePoint, ECP is people-centric: enabling real-time voice and video communication. Why Buy Organizational silos ECP’s social and groupware capabilities allow people and teams to create and share content both asynchronously and in real time Our customers can expect improved agility, productivity and connectedness between their teams Delaying implementation of collaboration applications may result in flattening productivity and employee dissatisfaction, which ultimately leads to decreased competitiveness Locked institutional knowledge Stores, retrieves knowledge generated through documents, voice, video, and implicit in human connections (social graph) Enables global knowledge sharing Knowledge not lost or locked in employees’ heads Delay in implementing these solutions will lead to slower response to customers, market transitions, and the competition Vision The Enterprise Collaboration Platform will be the place where all enterprise workers go for their communication and information needs. With real-time video enabled virtual meeting rooms, aligned with stored content, the network will enable rich forms of collaboration that bust silos, geographies, languages, and time. Finally, as network boundaries fade, and partners, supply chain, and customers are brought into the conversation, organizations that embrace ECP will maintain a distinct advantage over their rivals. 44

45 Cisco WebEx Mail Offering
Limited Availability Cisco WebEx Mail Offering Cloud Effizienz Weniger Kosten + besserer Einsatz von Ressourcen Skalierbar auf Abruf Hoch verfügbar für alle Corporate-Grade Microsoft Outlook Support keine Plug-ins / Desktop Änderungen Outlook, Web, mobile Access Bis zu 25GB Mailbox IronPort Security Admin Control Migration und Co-Existenz Cisco WebEx Mail, founded on our Postpath acquisition, brings corporate-grade to companies of all sizes without the hassles and cost of in-house management. It’s delivered through the Cisco WebEx Collaboration Cloud and offers protocol-level support of Outlook, Blackberry and ActiveSync, so there’s no plug-in to maintain or any disruptions to the organization. Companies get 5-25GB mailboxes, capacity on demand, high availability and advanced security features. Cisco WebEx Mail delivers a number of key benefits to corporate customers including: Saved Money and Resources: Businesses gain cost predictability and lower running costs. IT also doesn’t have to spend time or money on software and hardware maintenance/upgrades or dedicate valuable data center resources to . IT can now focus on core projects rather than “fire-fighting” issues. Improved Service: End users get the larger and mobile access they want. IT managers get better control of data since users will not need to locally archive to gain storage space or use non-IT-sanctioned methods to access corporate . No Disruptions: Native interoperability to Outlook means the transition to Cisco WebEx Mail is completely transparent to the end user and IT: they don’t need to install a plug-in or use an unfamiliar client. IT doesn’t have to worry about the risks or headaches of deploying and supporting a 3rd party application that replaces Outlook functionality. The migration process is frictionless, unlike the forklift process of upgrading from one version of Exchange to another. Better Collaboration Now and in the Future: The company can benefit right away from better collaboration right away since users can now securely access all of their corporate , calendars and folders via Outlook, Web or Mobile. Companies also benefit from Cisco WebEx Mail’s flexible, extensible technologies which enable to work with other collaboration tools and approaches. Pricing is $8/user/month for standard client package (Outlook, Web 2.0 clients, ActiveSync support) and $5/user/month for web client package (web 2.0 client) Both packages include IronPort AS/AV Transition: Customers are telling us that deployment and consumption models are just as important as the solutions themselves. Collaboration Full featured Web 2.0 Client Gemischte Outlook/Web-client Nutzung 45

46 Packaging und Pricing Features Webmail Client $5 per mailbox/month*
Standard Package $8 per mailbox/month* AJAX webmail client 5GB mailbox High Availability IronPort AS/AV bundled Full Outlook support ActiveSync (Windows Mobile devices, iPhone) Blackberry Support Additional Fee TBD *No annual contract, no setup costs, no re-training 46

47 Pause 47

48 The New Collaboration Experience Part 2 Jörg Kunel & Dorian Gröger
Partner Sales Connect - Berlin 17. November 2009 48

49 Cisco Collaboration Launch Positionierung
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50 The Road Ahead

51 Chancen für Cisco Partner
Neue Chancen – Erweiterung des Cisco Collaboration Portfolios und engere Integration von Cisco mit Third Party Plattformen Neue Lösungen / Upsell Intercompany Collaboration Wertschöpfungskette des Kunden Industrieweite Interoperabilität Presence Federation Enterprise Social Software Ausbau des Themas Video ITaaS Practice Development WebEx Practice Development Managed Service Development Neue Chancen für Services Wettbewerbsvorteil Verbesserte Profitabilität Business to Business New Solutions / Capabilities ECP reaches new decision makers DMS Show-n-Share Pulse Telepresence interoperability Cisco WebEx Mail: Hosted 3% adoption today to 20% by 2012 (Gartner 1/09). Approx $6B market in 2012 Open doors to new decision makers Upsell /Cross sell Opportunities TP and Webex cross sell CUWL upgrades for new mobility capabilities – dial via officej Expert Advisor into MSFT and IBM environments New Services ECP drives business consulting, integration and application development – huge incremental opportunity CVP self service application development Mobility: strategy, policy, security, application development Federation: integration, support complex customer environments with IBM SameTime, MOC Server, and Yahoo! SaaS Practice Development / Expansion Presence Federation: integration, support Cisco WebEx Mail: MSFT Exchange migration services Video Expansion with Show and Share Enterprise Collaboration Platform: Business transformation, integration and applications 51 51 51

52 Chancen für Cisco Partner
Differenzieren und erhöhen Sie den Wert ihres Geschäfts indem Sie neue Services und Geschäftsmodelle einführen. Neue Lösungen / Upsell Möglichkeit “die Konversation zu ändern” Neue Geschäftsmodelle Erhöhung von regelmässigen Einnahmen Cisco WebEx Mail Wettbewerbsprogramme Accelerate-to-Collaborate Verbesserungen im Bereich VIP Cisco Unified IP Telefone Cisco TelePresence Neue Chancen für Services Wettbewerbsvorteil Verbesserte Profitabilität Differentiate On premise, on demand, managed services, hybrid HUCS / SaaS / Recurring revenue UC/WebEx Connect client integration Recurring revenue stream + VIP Manage services program enhancements 52 52 52

53 Cisco Strategic Direction
Interoperable, Open Architecture Secure Inter- Company Flexible Consumption Models Integrated Experience Video Communications Enterprise Social Software Cisco’s strategic direction for collaboration has 5 key elements. We believe that collaboration is moving from text and document-centric, to communications and people centric. Next to a face-to-face meeting, video is the most natural way for human beings to communicate, but the fact is that traditional IP networks are not well equipped to deal with interactive and real-time requirements. Video will be a transformative element that will become as easy to use as documents are today. Easy to create, publish, search and repurpose. Cisco MediaNet will enable the pervasive and scalable use of video MediaNet will enable a more personal, interactive and social experience by making the technology media aware, end point aware and network aware. The concept here is pretty simple. Use the network to format video and all media to best match the characteristics and the limitations of a user’s specific situation. Medianet goes beyond quality of service to focus on quality of experience As human beings, we have a natural tendency to build relationships and seek others with like minded interests; we want to share information, broadcast our preferences and contribute our expertise. Social networking has surpassed personal as the fourth most popular online activity It’s growing twice as fast as any of the three sectors ahead of it (search, portals, PC SW). So how does this translate to the business world? The rigidly structured, silo’d teams that were traditionally put in place in most enterprises will give way to more fluid, ad-hoc communities. Companies will increasingly rely on “clusters of experts” to get critical projects completed. These groups will form dynamically to achieve a shared outcome. This self-organizing cycle repeats itself as needed. It is efficient, agile, and produces quick results since experts are drawn to projects rather than assigned top down. In the future, people may be dynamically tagged with specific expertise based on their activity in the network – for instance; what applications they work in, which websites they visit, etc. The challenge for us in the industry is to deliver Enterprise Social Software with the ease of use, speed and ubiquity that social networks offer in the consumer world – combined with – the security, availability, quality of service, and reliability required by the enterprise. While collaboration today is largely within the organization with our own work groups or teams, we firmly believe that collaboration over the next couple years, will extend beyond the firewalls… With inter-company collaboration, organizations are able to securely collaborate with their partners, suppliers, and customers as if they were behind their own firewall. It’s a fact that business processes extend beyond corporate firewalls. That means they have to include people outside the company as readily as they do people inside the four walls. Procter & Gamble has already put a public stake in the ground, that over 50% of their products are created or impacted by crowd-sourcing In many ways, the manufacturing industry has led the charge in driving inter-company collaboration ― operating seamlessly with partners, suppliers and customers. Now, other industries are poised to do the same, and it will result in tremendous value on all levels: operational, product/service, business model. Enterprise and IT architects won’t be making decisions in the context of on-premise versus on-demand. Flexible deployment models are required based on the company, their IT resources and priorities. In fact both the enterprise network and the cloud will play integral roles in enabling a comprehensive collaboration platform – especially inter-company collaboration. Our vision at the infrastructure layer is to blend the best of both worlds. To couple the robustness, security and performance of the enterprise network with the openness and flexibility of Cisco WebEx collaboration via the cloud. Next an interoperable, open architecture is a top priority for Cisco. We recognize that people inside the organization and their partners and customers outside operate in different workspaces, with different applications, on different devices and operating systems. Inter-company collaboration is simply not possible without broad and deep interoperability – it is absolutely critical and something the industry needs to be committed to – as it’s in the best interest of all of our customers. Cisco’s goal for interoperability is to enable any device or application to leverage that same core of collaborative services that our own devices and applications have access to. This includes other collaborative applications, business applications, custom applications that our customers or developers build with any of our development tools, and of course any 3rd party devices like the smart phones. Last, we bring all these elements together into an integrated experience. Whether we’re talking about the customer experience in a retail store, the experience in financial services, the forklift operator’s experience in manufacturing, or the doctor/nurse/patient experience in healthcare – our vision for collaboration is not just to optimize business processes, but rather to enable new and better experiences that translate to tangible and differentiated business value. Transition: Before I describe why Cisco is best positioned to deliver collaborative solutions that meet these requirements, let me first update you on Cisco’s collaboration portfolio – including some exciting new entrants. 53

54 Cisco Collaboration Launch Referenzen
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55 iWelt AG setzt auf Cisco Unified Communications
Komplettes Cisco Collaborations Portfolio in Apple Umgebung integriert Steuerung und Integration aller Cisco Kommunikations- Anwendungen wie Präsenz, Status, Buddylists via Mac Integration der Gira Gebäudeautomatisierung für spezielle Beleuchtungs-Szenarien, Jalousien- und Türen-Kamera-Steuerung Einfachste Telefon-Integration in Mac-basierte Kontaktdaten Optimierung der internen Erreichbarkeit durch Anzeige der Mitarbeiter-Verfügbarkeit Zufriedenere Kunden durch verbesserte Servicelevel im ContactCenter Effektive, kostenoptimierte Integration kundenspezifischer Applikationen (z.B. Verlagssoftware) anbei die erste wirklich neue Collaboration Story als Draft...bitte alle Hintergrund Informationen lesen, bevor Ihr damit raus geht. die ComputaCenter ist gerade im Referenzierungsprozess mit der iWelt AG bzw. dem Krick Verlag als eigentlichem Vertragsnehmer Customer and Challenges: iWelt: Moderner Dienstleister für massgeschneiderte und zukunftsweisende Lösungen in Kommunikation und Informationstechnologie, mit den Bereichen Web-Hosting, Serverhousing und -homing, Internet-Zugang, Software-Entwicklung und Crossmedia-Publishing, zum Robert Krick Verlag gehörend rund 200 Mitarbeiter; seit April auf Cisco Unified Communications umgestellt zwecks Optimierung der internen Zusammenarbeit altes Avaya Tenovis Telefonsystem liess keine Integration in Macintosh OS und damit keine Kopplung in eine Verlagsumgebung zu Collaboration Technology: Cisco Unified Communications 6.1 mit 180 Cisco Unified Workspace Licencing CUWL in Macintosh Umgebung Conferencing Lösung Meetingplace Express, Cisco Unified Presence mit Cisco Unified Personal Communicator und Cisco Unified Contact Center Single Number Reach für Mobiltelefone (iPhones) – Cisco Mobile Communictor alsbald verfügbar => next step weitere Applikations Integrationen via Andtek Solutions Kernaussagen / Highlights „normale“ TK Anlagen bieten nicht die Integrationsmöglichkeiten in die Macintosh Welt – hier kann der Kunden viel selbst konfigurieren (extreme Kostenersparnis zum vorherigen proprietären TK System) nicht alle haben / wollen Microsoft Lösungen: hier ist unsere Antwort! Kunde war im CBC und hat alles, was er zum Thema Raumsteuerung gesehen hat, selbst auch haben wollen – und die CC hat das gelöst! somit komplette Integration der Bustechnologie (EIB) und Gebäudesteuerung (GIRA) via Andtek – das ist bestimmt das erste mal in Europa !! D.h., komplette Steuerung von Türöffnern, Jalousien und Beleuchtung sind via IP Phone möglich Kunde programmiert weitere Integrationen selbst: Gesprächsdatenauswertung ist fertig, CTI via Java bei Bedarf, Verlagssoftware kommt demnächst.  seit 1. April im Einsatz: am Tag 1 Montag morgen bewusst alle User sich selbst einloggen lassen via Extension Mobility - Einwahl super geklappt. Kunde im www: weitere Details in Stichworten:  knapp 200 user, alles Mac‘s Presence Server CUPS und Clients CUPC sind tatsächlich im Einsatz Weitere Applikationen: Cisco Unified Meetingplace, Cisco Unified Contact Center Express CUCCX, alles via Cisco Unified Workspace Licensing CUWL Antdek – Speziallösungen wie Busy Call Funktion sowie Hausruf / Zentrale Durchsagen als Broadcast via Lautsprecher der Phones realisiert damit konnten alte, zusätzliche Systeme abgelöst werden Gebührenauswertung selbst programmiert – Daten werden über offenen Schnittstellen des Cisco Unified Communications Manager exportiert und verarbeitet Collaboration Roadmap / Next Steps: Computer Telefony Integration CTI: via Java – wird bedarfsweise selbst weiter ausgebaut, für abgehende und kommende Gespräche mit Click-to-dial und PopUp von Kundendaten Meetingplace zunächst intern im Einsatz .. 2ter Server in der DMZ kommt noch, so dass Conferencing mit Externen Kunden & Partnern möglich ist. Weitere Produktivitätssteigerung kommt mit Programmierung und Integration der Verlagssoftware 55

56 Springer Science + Business Media setzen das innovative Cisco Unified Workspace Licensing ein Europaweit einheitliche Kommunikationsinfrastruktur für 2000 Mitarbeiter Effektiveres Arbeiten in verteilten Teams, bessere Erreichbarkeit, mehr Wachstum Erheblicher Produktivitätsgewinn dank Cisco Presence Services Europaweit Cisco WebConferencing für optimierte Kommunikation mit Kunden und Kollegen Reisende Mitarbeiter kommunizieren mobil bei optimaler Erreichbarkeit Einfachste Bedienung dank Integration in Adressbücher und Anwendungen Customer (http://www.springer-sbm.de/) Die Verlagsgruppe Springer Science+Business Media beschäftigt weltweit ca Personen in 60 Verlagen in etwa 20 Ländern Europas, Asiens und Amerikas, davon etwa Mitarbeitende in Deutschland. In Berlin etwa 300, in Heidelberg etwa 600. 2003 verkaufte Bertelsmann die Verlagsgruppe an die britischen Private-Equity-Gesellschaften, die kurz davor bereits den niederländischen Wissenschaftsverlag Kluwer Academic Publishers (KAP) gekauft hatten. Die beiden Verlage wurden fusioniert und die Verlagsgruppe nun Springer Science+Business Media genannt Weltweit der zweitgrößte Zeitschriftenverlag im Bereich Wissenschaft, Technologie und Medizin und der größte Fachinformationsanbieter im deutschsprachigen Raum. Collaboration Technology: Initial Ende 2007 mit rund 1400 IP Telefonie Usern am Communications Manager 6.1 mit verteiltem Clustering gestartet, inkl. Cisco Unity als zentraler Voic Lösung Ende 2008 wurde auf Cisco Unified Workspace Licensing hochgerüstet und auf rund 2000 UC User erweitert; Presence Services an verteilten Standorten Europa-weit ; einer der ersten Kunden die auf CUCM 7.0 migrieren, um Presence Management via Clustering over WAN zu realisieren 2009: Als Collaborationslösung für Audio und Web sind Meetingplace und Webex im Einsatz, sowohl für interene als auch für externe Kommunikation mit Geschäftspartnern; Cisco Contact Center steuert den Kundenservice und den internen IT Helpdesk weitere Standorte migriert (England) sowie weitere Applikations Rollout .. Rund User Webex: für grosse Konferenzen wird z.T. auf Webex zugegriffen Kernaussagen / Highlights: Super Pre-Sales führte zu einer Ausschreibung, in der von 5 angeschriebenen Firmen nur 3 abgegeben haben, 2 mit Cisco! Dieser Erstinvest so wie Top Leistung der Axians / NK Networks führte zu rund 100% Folgegeschäft in rund 24 Monaten ...und laufenden Upgrade-Verträgen mit dem Kunden CUWL bringt Kundenbindung und gemeinsames Wachstum ...und für den Kunden Planungssicherheit UC Lösung als Managed Service via Cisco Capital’s Operate Lease, d.h. klar kalkulierbare Kosten und somit Planungssicherheit und Flexibilität für den weiteren Wachstumskurs. Collaboration Roadmap / Next Steps: Bis Dezember 2009: weitere rund 400 User sowie kompletter Roll out des Personal Communicator mit Integration in Landestypische MS Outlook Kalender (!!) Sprachunterstützung wird auch hier erstmalig realisiert werden – bisher hakte der Prozess da etwas – soll aber bis Dez. geregelt sein (wir involvieren BU aus Galway/Irland hierzu) Now we are Springer’s strategic Software-Vendor ...we are going to plan with the customer his Collaboration roadmap Call to Action: For Partner only: Hebt Eure Kunden von “à la carte” auf CUWL – Umsatz und Kundenbindung sind garantiert – WIR haben dann den Kunden und führen ihn in die Collaborations Zukunft ! We kept Microsoft out of the game ! MSFT was close to make the OCS Software Deal – super Partner sales (thx Axians) Call to Action for sales teams: Stay tuned and work on CUWL …and the story continues ... (Contact Center Seats, WebEx Connect, ... ?) Zitat Source: Source: „Seitdem konnten wir die Effizienz signifikant steigern und Kosten senken. Dank der neuen UC-Lösung können wir mit unseren Kunden besser kommunizieren und auch die Mitarbeiter untereinander.“ Jaap Schipper, Head of Network and Telephony, Springer 56

57 Cisco Collaboration Launch How to Get Started
57 57

58 Wachstum durch Collaboration Lösungen
Neue Lösungen für neue Entscheidungsträger Neue profitable Chancen für den Verkauf von Services Erhöhte Chancen zur Differenzierung und Diversifizierung Erweiterte Incentives und neue Promotions

59 Senken Sie die Kosten. Erhöhen Sie die Profitabilität.
Not-for-Resale Programme WebEx Authorized Partners - 70% off Cisco Unified Workspace for Partners 3.0 98% Off Software, Upgrades Cisco Unified Workspace Licensing “Migrate Now” Accelerate to Collaborate Wettbewerbsprogramm

60 Partners, die auf Collaboration setzen, verkaufen MEHR Collaboration
Weltweit haben 540+ Partner auf Cisco Unified Workspace for Partners (CUWP) gesetzt um Cisco Unified Communications zu erleben Partners, die CUWP Applikationen erworben und voll eingeführt haben, haben: ein 11% höheres YoY UC Growth gegenüber dem Durchschnitt von UC Partnern ein 33% höheres CUWL Sales Volumen eine um 19% höhere Applications Sales Attach Rate 19% grösseres VIP Beträge!

61 “ Use Collaboration to Sell Collaboration”
Erweiterungen von Cisco Unified Workspace for Partners Neue Erweiterungen: Cisco Intercompany Media Engine Digital Media Suite, including Cisco Show & Share, Cisco Digital Sign and Cisco Cast (software) Cisco Adaptive Security Appliance (ASA) software Cisco Unified Enterprise Attendant Console Cisco Unified Communications Management Applications Complimentary Plantronics headsets Cisco Unity Connection Failover Enhanced CUWP registration and procurement process New CUWP Welcome Kit Erweiterungen Cisco MeetingPlace Cisco Unified Communication Widgets NetManager End-user training available: 4What -VOIP Trainer: User license additions now available Future Erweiterungen: ECP Pulse CUWP Launched FY08 FY09 FY10 CY10 “ Use Collaboration to Sell Collaboration” 61

62 CUWL “Migrate NOW” Promotion
50% Discount auf ausgewählte CUWL Migrationslizenz-SKU’s, um die Migration der installierten Basis noch attraktiver zu gestalten. Es handelt sich dabei um eine Preisanpassung im Pricing Tool gültig ab 3.September 2009 bis 31.Juli 2010! Product Code/SKU SKU Beschreibung Promotion Preis in USD Original Preis In USD UWL-UPG-CM-STD Unified Workspace Licensing Standard Edition - upgrade to 1 user for current Unified CM only customer $60 $120 UWL-UPG-CM+UTY-STD Unified Workspace Licensing Standard Edition - upgrade to 1 user for Unified CM plus messaging customer $40 $80 UWL-UPG-CM-ENTRY Unified Workspace Licensing Entry, 1 user for current Unified CM only customer $33 $65 UWL-UPG-CM-PRO Unified Workspace Licensing Professional Edition - upgrade to 1 user for current Unified CM only customer $88 $175 UWL-UPG-CM+UTY-PRO Unified Workspace Licensing Professional Edition - upgrade to 1 user for Unified CM plus messaging customer $68 $135 To receive the promotional pricing, a special promotion code will not be required. This promotion uses all existing SKUs and the promotional pricing (outlined above) will be updated in the pricing tool and reflected in all incoming orders effective September 8, 2009. This promotion is available beginning September 8, 2009 and ends July 31, It is available in all theaters. This promotion targets existing customers who want to migrate from basic telephony to CUWL and: have plans to roll out significant numbers of soft clients or mobility users have an upcoming large teleworker deployment are looking to deploy more applications are looking to expand their existing deployments want increased flexibility Whats In It for You? The current global economic environment is causing some customers to slow their decision for migrating to CUWL. This promotional offer is designed to "unstick" those accounts by making it more cost-effective for customers to migrate. By doing so, Cisco sales and partners will be able to: Help protect your base from competitor penetration Achieve sales quotas and generate recurring revenue Build customer relationships

63 Accelerate-to-Collaborate (A2C)
Ziel: Nutzung des gegenwärtigen Wandels im PBX-Segment durch Marktaustritte anderer Wettbewerber CTMP (Cisco Technology Migration Program): Neu: Trade-In Credit für Wettbewerbsgerät LAN erhöht Neu: Trade-In Credit für Wettbewerbsgerät PBXen erhöht Neu: Besonders hoher Trade-In Credit für analoge PBXen 2. Cisco Capital Erweitertes 0% Leasing Angebot Bis zu 30% Fremdgerät möglich Neu: 36 Monate Laufzeit Neu: Max. zulässiges Volumen auf 350k US$ erhöht 3. UC IBLM (Installed Base Lifecycle Management) Neu: Manuelle Inventarisierung der PBXen zugelassen 180 Tage Opportunity-Schutz nach Netzassessment und dem folgenden AIP-Request (Assessment Incentive Program) Verdoppelung des CTMP-Discounts mit einem AIP-Request (bis max. 20%) A2C stützt sich auf drei existierende Komponenten Programme CTMP Cisco Capital A2C - Accelerate to Collaborate AIP – Assessment Incentive Program CTMP – Cisco/Competitive Technology Migration Program DSA – Deal Support Automation IBLM – Installed Base Life Cycle Management TAP – Trade In Acceleration Program VIP – Value Incentive Program IBLM / AIP Beispiel: 2 (AIP) x 9,96 % (TMP) = 19,92 % Nur durch die Programmnutzung, ohne Special Discount Bei Fragen: an 63

64 Wie funktioniert das CTMP Tool?
A2C Verbesserungen Variable 1 Variable 2 Trade To Cisco BOM Trade In PBX BOM TMP Tool Beispiel: Quantity je Beispiel: CTMP Discount 5 bis 10% 2 x bei AIP Registrierung !

65 CTMP Kalkulationsbeispiel
Trade In PBX-BOM 1 Siemens PBX 490 Digital Telefone 60 Analoge Telefone 1 Siemens Voice Mail System Trade To Cisco BOM 150 CUWL Entry 150 CUWL STD 200 CUWL PRO 50 CUWL Public 20 CUWL Analog 200 CP-6921 (Entry+Public) 150 CP-7942 (STD) 200 CP-7975 (PRO) Zugehörige MCS7825 (7 x) TMP Tool Beispiel CTMP Quote: Total GPL: USD Total credit amount: ,78 USD CTMP discount off of list: 9,96 % 2 x bei AIP Registrierung !

66 Getting Started mit Cisco Collaboration
Lernen Sie die Cisco Collaboration Story Um die Experience Ihren Kunden weiter zu erzählen Verstehen Sie, was alles neu ist Nutzen Sie die Trainings und benutzen Sie Demos, um die Experience mit ihren Kunden teilen zu können Nutzen Sie alle Informationsmaterialien Greifen Sie auf Websites, Tools und Marketing zu To continue to evolve your practice, we recommend the following next steps: Learn the Cisco Collaboration story and be able to tell it and sell the experience to your customers Ensure your teams are trained on the latest products and service offerings announced in this launch. Know when products are available and what products are shipping in local languages. Use the sales and technical resources, websites, tools, demos, Cisco Capital, and marketing demand generation. Know the Cisco Capital financing, availability of the marketing campaign plays to drive demand for the products, and use product demonstrations to show the Collaboration experience to your customers. Nutzen Sie Programme und Promotions Um Kosten zu senken und Profitabilität zu steigern https://www.myciscocommunity.com/community/partner/collaboration

67 Weiterführende Informationen
Websites Partner Launch Seite: Emerging Technologies Partner Resource Center: Cisco WebEx: Cisco Unified Communications: Für Kunden: Services: Cisco Capital: Ressources Collaboration Partner Community: https://www.myciscocommunity.com/community/partner/collaboration How to become a Digital Media Suite Partner: How to become a Cisco WebEx Authorized Partner: Be sure to visit these websites for additional resources and information offered with this launch. In addition, you will notice some web resources providing more information on how to expand your skill set and become an authorized partner to sell Cisco WebEx, TelePresence, or Digital Media Suite to your customers. 67

68

69 Warum Cisco? Business Value Technical Differentiation Build Trust
Real-Time Voice and Video Leadership Connect the Right People and Information Context: Presence, Session Management, Tagging Accelerate Team Performance Integrated Experience So Why Cisco as your collaboration partner? Because Cisco is uniquely able to meet the collaboration requirements of a communications-centric world. First, with a focus on interactions, not transactions, collaboration solutions must deliver rich, real time communications capabilities, building on today’s non-real time capabilities. Cisco is the real time communications leader in TelePresence, Unified Communications, and WebEx conferencing. Our portfolio has a broad range of experiences that extends from the most “in person” TelePresence experience, to the highest quality IP telephony call, to the simplicity and reach of Webex conferencing. As people are increasingly mobile, and expertise is looked to outside the organization, knowing how to reach team members is more critical and challenging than ever. Instead of the frustration of trying multiple methods, or starting and restarting sessions with people on the move, the new collaboration experience is contextual so that the focus can be on the people, not the tools. Cisco network-based collaboration services help this in two ways. First, to find the people you need to work with easily through presence services And second, to collaborate without interruption using session management services Whether you are part of a mid-size to large organization, knowing WHO has the expertise and bringing those individuals together in a way where they can share information and interact is challenging. Especially as companies look for expertise outside the employee base. The new collaboration experience enables dynamic formation of teams and communities in an integrated experience, based on the expertise and relevance of individuals, regardless of where they are located. Bringing the experts together as they are needed, and then providing them with the applications, social tools and pervasive collaboration tools will accelerate team performance. As organizations continue to include customers, partners, suppliers, and vendors in their business processes, the new collaboration experience securely extends beyond corporate firewalls. Cisco allows business and IT to establish connections among companies through our inter-company solutions, including our trusted cloud offering through Cisco WebEx solutions. With our personal life driving our collaboration perspective, the new collaboration experience offers users the flexibility they need to be most productive, while providing IT the investment protection and control they need. The Cisco Collaboration Architecture allows IT and business to maximize their existing IT investments through our commitment to Interoperability. This is Cisco’s heritage---interoperability is a core principle where we’ve evolved from using the network to make computers talk to each other to using the network to allow people to collaborate with each other. Transition: Now, I’d like to provide a few highlights of our latest offerings from our Collaboration portfolio. Collaborate with Confidence Across Companies Intercompany, Trusted Cloud Maximize Your IT Investments Openness and Interoperability

70 Vertrauen und umfangreiches Portfolio
Technologieführung in den Bereichen Echtzeit- Voice und Video: Grösste Bandbreite – Von TelePresence über Rich Unified Communications bis hin zu einzigartigem Video, Audio & Web Conferencing Lösungen Unübertroffene Verfügbarkeit & Qualität – integrierte Hardware und Software Lösungen Nachgewiesene Grösse – weltweit grösste installierte Basis in allen Kategorien Vervollständigung des Collaboration Portfolios Enterprise Social Software, Workspaces, Conferencing, , Presence und Instant Messaging People Today information comes from a multitude of sources – of course, but also business applications, wikis, blogs, texting, RSS feeds and increasingly user generated videos and podcasts. Store and forward forms of collaboration like and voic as standalone tools are losing their effectiveness, especially as social networking and other technologies have created a climate of real time interaction. Therefore, the new collaboration experience is rich, both real-time and non-real time, and interactive. With a focus on interactions, not transactions, collaboration solutions must deliver rich, real time communications capabilities, building on today’s non-real time capabilities. Cisco is the real time communications leader in TelePresence, Unified Communications, and WebEx conferencing. Our portfolio has a broad range of experiences that extends from the most “in person” TelePresence experience, to the highest quality IP telephony call, to the simplicity and reach of Webex conferencing,. Our real-time voice and video applications complement a complete collaboration portfolio which includes , IM and presence, enterprise social software, and workspaces. Not only are these experiences rich, but also robust. Whether on demand through the WebEx Collaboration Cloud, hosted through our partners, or on premise, Cisco is unique in our ability to integrate intelligent communications applications with intelligence in the network for the kind of reliability unequaled by anyone else. Not only intra-company collaboration, but also extending collaboration to customers and partners through Customer Cares, presence-enabled experts and increasingly through social media.

71 Verbinden Sie die richtigen Personen mit den richtigen Informationen
Erreichen Sie die Personen, mit denen sie zusammenarbeiten auf einfachste Art und Weise Rich Presence Services erweitert durch Kalender, Fest- und Mobiltelefon, sowie Location Status Standardbasiert (XMPP und SIP SIMPLE) zur Integration in Geschäftsanwendungen – nicht nur Regeln Sie den Zugriff auf Informationen Policy und Security Services stellen sicher, daß nur die richtigen Personen zur richtigen Information Zugriff haben “Kollaborieren” ohne Unterbrechung Session Management Services ermöglichen Anrufe & Konferenzen zwischen Mobil-, Festtelefon und Laptop Context As people are increasingly mobile, and expertise is looked to outside the organization, knowing how to reach team members is more critical and challenging than ever. Instead of the frustration of trying multiple methods, or starting and restarting sessions with people on the move, the new collaboration experience is contextual so that the focus can be on the people, not the tools. Cisco network-based collaboration services help this in two ways: First, to find the people you need to work with easily through presence services And second, to collaborate without interruption using session management services Reaching the people you need to work with can be difficult when everyone is on the go. Presence services can help this. Most people think of IM when they think of presence – simple availability for chat. Cisco is redefining presence with Jabber by delivering an open platform that: Enhances presence with desk and mobile phone, calendar and location information. Now you can see whether your colleague is on the phone in the office, on his mobile and even what kind of a meeting they are in. Integrates into any business application – not just . Extending presence and IM into any application through the open XMPP protocol and API means we can collaborate where we are instead of breaking context. Cisco Webex Connect, Cisco WebEx Mail, Cisco Unified Mobile Communicator, Cisco Enterprise Collaboration Platform offer this rich presence capability. Partners and customers can extend this to line of business applications such as salesforce.com or SAP. Collaborating today often means doing so on the go – on the way into the office or to home or to the airport. In our very mobile world, session management preserves context as people move between devices and locations. We all have had the experience of driving while on a conference call. Session management means the mobile call and web conference can be handed off to our desk phone and PC as we come into the office without the need to hang up and reconnect. The network delivers a great experience for the end user, but also IT as it helps them control costs,. Because Cisco collaboration services are network-based and open, they are easily exposed to any person, any device, and any application that touches the network.

72 Erhöhung der Team Performance
Bilden Sie spontane Teams, Gruppen und Communities Verknüpfen Sie Presence, Security und Session Services mit ‘Click-to-communicate’ Fähigkeiten Versorgen sie Mitarbeiter mit relevanten Informationen durch deren selbstdefinierte Expertise Überbrücken Sie Informationssilos durch Tagging– Blogs, Wikis, Podcasts, Videos Bereichern Sie die Teamkommunikation durch Video – genauso so einfach wie heute Text publiziert, markiert und gesucht werden kann Communities Whether you are part of a mid-size to large organization, knowing WHO has the expertise and bringing those individuals together in a way where they can share information and interact is challenging. Especially as companies look for expertise outside the employee base. The new collaboration experience enables dynamic formation of teams and communities, based on the expertise and relevance of individuals, regardless of where they are located. Bringing the experts together as they are needed, and then providing them with the applications, social tools and pervasive collaboration tools will accelerate team performance. The first challenge is simply discovering who in your organization has the expertise. Typical search tools focus on text and document centric information. Increasingly, we need to find information contained within video and audio, and access the experts that created them – the people – that can help us. Network-based tagging services uniquely give a cross application view of “who you know, what you know, and the information you value”.  Cisco is enabling people and media search through Cisco Pulse, which provides automatic network-based tagging of content. And not just for text either. Cisco is transforming video from just a ‘medium’ to content that can be transcribed, searched, indexed and tagged through the Cisco Show and Share social video system. Combining Cisco Show n Share video portal with the capabilities of Cisco Pulse network-tagging, our ability to identify expertise extends into video itself - and help you quickly find just that section of the video clip that will give you the information you need. The second challenge is bringing together the people, information, applications, and communications tools together. While Cisco collaboration services and solutions are open and can be integrated with other applications, such as our presence service into Microsoft Office Communicator, we also have a powerful vision for how to bring these elements together. The Cisco Enterprise Collaboration Platform is an innovative enterprise social software application which integrates ‘click to collaborate’ by any means, rich presence, contextual search, Cisco Show and Share for rich video content, and business-focused social applications to speed team productivity.

73 Maximieren Sie den Wert Ihrer IT Investitionen
Führend bei der Verwendung von offenen Standards; 25% der R&D Kosten werden investiert in das Thema Interoperabilität Flexibilität bei der Integration einer grossen Fülle an Clients, Endgeräten und Applikationen Clients: Microsoft Office Communicator, IBM Lotus Sametime Endgeräte: Nokia, Blackberry, Windows Mobile Endgeräte Applikationen: Microsoft Exchange, jede Art von Geschäftsanwendung durch die Unterstützung von Jabber XMPP und SIP Schrittweise Migration einer PBX hin zu Cisco UC Interoperabilität With our personal life driving our collaboration perspective, the new collaboration experience offers users the flexibility they need to be most productive, while providing IT the investment protection and control they need. The Cisco Collaboration Architecture allows IT and business to maximize their existing IT investments through our commitment to Interoperability. This is Cisco’s heritage---interoperability is a core principle where we’ve evolved from using the network to make computers talk to each other to using the network to allow people to collaborate with each other. Cisco leads the way in developing standards, and by investing over a quarter of our R&D dollars in driving interoperability with peers like Microsoft and IBM. A great example of this is the Cisco Client Services Framework, which enables customers to take advantage of the rich collaboration services I talked about earlier even if they’ve standardized on a non-Cisco enterprise IM client like Microsoft Office Communicator. In addition, Jabber provides presence interoperability, or federation, with XMPP as a standard which works natively with GoogleTalk, and which can easily be embedded into applications like SAP. We’re not only driving flexibility in what collaborative experience our customers want to use, but we’re also adding value to investments that customers have already made. The ability to protect legacy investments is key---especially in today’s challenging environment.

74 Collaborieren Sie mit Vertrauen - über Unternehmensgrenzen hinweg
Bauen Sie zuverlässige Verbindungen zwischen Firmen auf Intercompany Cisco TelePresence Cisco Intercompany Media Engine Cisco Webex Collaboration Cloud Security und Policy Services ermöglichen ein zentrales Management mit granularer Kontrolle Security As organizations continue to include customers, partners, suppliers, and vendors in their business processes, the new collaboration experience securely extends beyond corporate firewalls. Cisco allows business and IT to establish trusted connections among companies. Through policy management and security services, the network can ensure that only the right people with the right credentials are included in or exposed to the collaborative session. A range of secure, collaborative sessions are enabled through the Cisco inter-company TelePresence exchange, the Cisco Intercompany Media Engine for business to business Unified Communications and in the Cisco Webex Collaboration Cloud. This is resulting in huge business benefits that extend across the end to end supply chain: increased partner/supplier interaction and productivity, accelerated product time to market, crisis mitigation/business continuity, and more. Transition: These are the experiences that only Cisco can deliver---rich voice and video, contextual, dynamic, interoperable, and secure---and it’s all powered by our collaboration architecture.


Herunterladen ppt "The New Collaboration Experience Part 1 Jörg Kunel & Dorian Gröger"

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