2Content Who we are – The Nuremberg Metropolitan Region What we do – Our Mission, Goals and ProjectsHow we cooperate – Politics and Economy in the Same BoatMarketing – Enhancing our Region‘s AttractivenessIt‘s taking part that counts!
5One Out of Eleven Nuremberg Metropolitan Region HamburgBerlin-BrandenburgHanover Brunswick Göttingen WolfsburgStuttgartRhine-NeckarMunichFrankfurt/Rhine-MainNorthWestBremen-OldenburgRhine-RuhrMetropole Ruhr Region Cologne BonnCentral GermanOne out of Eleven – Competition between RegionsWe compete with the other regions for expert staff, public (infrastructure) investment and investment into research. Demographic change increases competition. We can only play successfully in this league if we have comprehensive structures.
6Prospects for the Future: Fourth Place Nuremberg Metropolitan RegionProspects for the Future: Fourth PlacePrognos-Zukunftsatlas 2013NurembergSuccessful in Competition with other RegionsPrognos-Zukunftsatlas 2013: In Germany the Nuremberg Metropolitan Region occupies fourth place. This top ranking position makes investors and decision-makers aware of the region. Municipalities can score in marketing their location, and they can provide good arguments to their companies when it comes to recruiting expert staff.majorvery goodgoodminorhighvery highProspectsRisksSource: Prognos AG, Zukunftsatlas 2013
72014 Economic Growth: First Place Nuremberg Metropolitan Region2014 Economic Growth: First PlaceBrookings Institution: profits from competitive sectors of industry at home instead of increased transfer to the Far EastNurembergMunichHanoverBrunswick-WolfsburgKarlsruheBremenLeipzig-HalleHamburgStuttgartBerlinBielefeld-DetmoldFrankfurtCologne-DusseldorfSaarbrückenThe Nuremberg Metropolitan Region boasts a strong economy!Brookings Institution:Among the major regions in Germany – with 52 per cent of the population and 57 per cent of GDP – economic growth in 2014 varied a lot: Nuremberg and Munich showed the highest growth rates.Since 2000, Nuremberg and Munich have been among the German regions with the strongest economic growth. In particular, manufacturing industries are characterised by above-average growth rates. This is due to a strong, globally competitive sector of industry, while in other regions, many companies have transferred their production sites to the Far East./blogs/the-avenue/posts/2014/11/17-german-economic-growth-parilla-berubeGermany0,0 %0,5 %1,0 %1,5 %2,0 %Source: Brookings Institution, 2014
8The Metropolitan Region Within the “European Pentagon” Nuremberg Metropolitan RegionThe Metropolitan Region Within the “European Pentagon”HamburgParisMünchenThe Metropolitan Region Within the „European Pentagon“Nuremberg Metropolitan Region is on of 11 German Metropolitan Regions, and one of 100 European Metropolitan Regions. Our region is situated in the European economic growth area, the European core pentagon between London, Hamburg, Munich, Milan and Paris.This pentagon covers 20 per cent of the EU area and includes 40 per cent of the EU population. This is where almost 50 per cent of the European GDP is generated. This is an excellent starting point for our region.MailandGDP per capita (percent of the EU average 2009)Bundesministerium für Verkehr, Bau und Stadtentwicklung/ Bundesamt für Bauwesen und Raumordnung (Hrsg.): Kartensammlung zur Europäischen Raumbeobachtung, Bonn 2007.
10Urban-Rural Partnership Nuremberg Metropolitan RegionUrban-Rural PartnershipA network with many strong nodes as key prerequisite for global visibility of its towns, cities and regions and for a sustainable quality of life.… enhancing Europe‘s radiant power together!The Nuremberg Metropolitan Region is polycentric, i.e. there is no dominant city defining the region, as in the case of Rome or Paris. Only by cooperating do we have the chance to shine our many little torches into the sky and focus them into a beam which is widely visible:Nuremberg Metropolitan Region puts us on the world map, and makes us globally visible in the competition of regions.Urban-Rural PartnershipOur strong urban-rural partnership is of central importance in this, and at the same time brings essential advantages:The metropolitan region offers the numerous advantages and conveniences of living in a major city without the negative side-effects that often go hand-in-hand with this urban lifestyle – such as traffic jams, environmental hazards, exploding real estate prices and social tensions. The Nuremberg Metropolitan Region views itself as a superior alternative to the megacities that are popping up all over the world, creating the conditions for a family-friendly environment and for above-average quality of life.
112. Our Mission, Goals and Projects What we do…Mission and GoalsPooling our strengths promises success.In addition, we must have clear goals for our activities!
12GOING BEYOND PAROCHIALISM Mission – Goals – projectsGOING BEYOND PAROCHIALISMRules for Cooperationsubsidiarityvoluntary commitmentequal termsurban-rural partnershipopenness and dynamismconsensusdemocratic core Council of the Metropolitan Regionregional governance networking with businesses, science, culture and administrationThe rules for cooperation… were set down by around 50 politicians, scientists, entrepreneurs, tourism and marketing experts, in the Charter They have remained valid until today.It is particularly the principle of „equal terms“ and the urban-rural partnership which have made the Metropolitan Region well-known in Europe. Urban and rural districts work together on equal terms in our region – and they all have one vote in the Council of the Metropolitan Region, regardless of their population and their economic power.Subsidiarity is strictly adhered to in the selection of projects. We only take on projects which have a genuine added value for the Metropolitan Region, and which can be better tackled in regional cooperation than in smaller units.
13Mission – GOALS – projects „We want to be the preferred home region for talented and dedicated people from all over the world. Together we establish a home for creative minds. “Strength through polycentrism“We develop polycentricism and collaboration as a unique selling point.”Exemplary culture of welcome“We develop an exemplary culture of welcome”Most family- friendly metropolitan region“We are one of Europe‘s five most family-friendly metropolitan areas.”Top in future-oriented competence areas“We strengthen the areas of competence of the WaBe model.”Transport & LogisticsAutomotiveInformation & CommunicationsMedicine & HealthEnergy & EnvironmentNew MaterialsAutomation & Production EngineeringEfficient infrastructure for people, goods and information“We develop the transport structure for people and goods and the infrastructure for sustainable exchange of information.”In order to increase our attractiveness and visibility world-wide, we pursue 5 strategic goals in our work:Polycentralism Only one in seven inhabitants of the Metropolitan Region lives in the Nuremberg city area. A close network of smaller centres and axes extends beyond the densly populated triangle of the cities of Nuremberg, Fürth and Erlangen. The quality of life in Amberg, Kronach and Feuchtwangen is excellent as well. Each of these places has its own flair, and many rural areas are also strong economic locations.Setting up an exemplary culture of welcome The future economic viability of our region depends on the region remaining attractive to expert personnel. For example in the „Allianz pro Fachkräfte“ (Alliance for Expert Personnel) around 20 partners from the region and from Germany harmonise their activities to secure expert staff.Family-friendly environment The Metropolitan Region is extremely attractive for families because of its diversity and its quality of life. In addition, numerous companies are committed to a health work-life balance. There was a competition rewarding best practices (Charter for Family-Friendly Approach).Strengthening Economic Areas of Competence (WaBe Model) In 7 areas of competence, the Metropolitan Region boasts particularly good opportunities for growth and employment, e.g. in the field of „Medicine and Health“. By attracting companies and by extending the university and research infrastructure we can further strengthen these areas of competence.Efficient infrastructures for people, goods and information An efficient infrastructure is a basic requirement for any economic location. This particularly applies to a polycentric region. Its strengths will only take full effect if mobility and communications are safeguarded (public transport, integration in trans-European transport axes, broadband internet).
14Expansion of the VGN Verkehrsverbund Großraum Nürnberg Mission – GOALS – projectsMetropolitan Region at trade fairsEntdeckerPass Messestand FREIZEIT 2015Expansion of the VGN Verkehrsverbund Großraum NürnbergAnnual conferenceBuilding an international brandRegionenbezogenes GenerationenmanagementSymposiums: Cultural and Creative Industries (Software & Games…)Since 2005, the Nuremberg Metropolitan Region has developed and implemented around 100 projects. The 7 expert forums, the steering committee „Climate Protection and Sustainable Development“ and the office of the Nuremberg Metropolitan Region are doing extremely good work.ExamplesExpansion of the VGN Transporting approx. 220 million passengers each year, the VGN („Verkehrsverbunds Großraum Nürnberg“) encompasses almost the entire Metropolitan Region. The transport infrastructure is constantly being expanded and improved.Original Regional Original Regional is the brand for high-quality products from the region. More than 1,500 partners provide information about GMO-free and locally produced food.Day of Science The metropolitan region has established a Day of Science that is organised by one of the 20 universities and colleges in the region each year. The „scientific showcase“ facilitates contact between researchers, politicians, professionals and educators – allowing them to exchange ideas and initiate projects.Medical Valley Players from industry, science, health care and politics got together to develop innovative technologies and services in health care. For example, 25 municipalities worked out strategies to allow people the longest possible independent life in their own homes.Analysis of value chains in regional economic clustersAktion SeepferdchenArtist of the MonthWebsite „Life & Work“
153. Politics and Economy in the Same Boat How we cooperate…
16Joint Decision-Making Politics and economy in the same boatAssociation EMN Nuremberg Metropolitan Region e.V.Steering CommitteeManaging BoardPolitical ChairmanBusiness Chairman1st deputy council chairman2nd deputy council chairman2 deputy business chairmenOffice of the Nuremberg Metropolitan RegionPolitical Board / 3 MembersBusiness Board / 3 MembersCouncil of the Nuremberg Metropolitan RegionBusiness Association for the Nuremberg Metropolitan Region e.V.per 3 deputy members from the steering committees of the forumsBusiness & Infrastructure ForumScience ForumTransport & Planning ForumCulture ForumSports ForumTourism ForumMarketing ForumSteering Committee Climate Protection and sustainable DevelopmentJoint Decision-MakingGovernance of the Nuremberg Metropolitan RegionOur Organisation… can best be envisaged as a sailing boat: the red sail represents the Council of the Nuremberg Metropolitan Region with its 57 lord mayors, mayors, and district chief executives. The blue sails stands for the Regional Business Association („Business for the Nuremberg Metropolitan Region e.V.“) to which business companies have committed.The Steering Committee is the boat‘s mast. It takes on important steering functions. The managing board comprises three representatives each from the council and the association.The 7 Expert Forums „Economy and Infrastructure“, „Science“, „Transport and Planning“, „Culture“, „Sports“, „Tourism“ and „Marketing“, as well as the expert group „Climate Protection and Sustainable Development“ with their around 400 experts form the boat‘s hull. They do excellent work in developing and implementing projects.16
17Managing Board of the Steering Committee – Parity and Consensus Politics and economy in the same boatManaging Board of the Steering Committee – Parity and ConsensusPolitical ChairmanArmin KroderPolitical Chairman for the Nuremberg Metropolitan RegionDistrict Administrator of the admin district of Nürnberger LandBusiness ChairmanProf. Dr. Klaus L. WübbenhorstChairman of the Board of the association „Business for the Nuremberg Metropolitan Region e.V.“Andreas Starke1st Deputy Council ChairmanMayor of BambergHeribert TrunkMember of the Association‘s BoardPresident of the Upper Franconian Chamber of Industry & Commerce, BayreuthManaging Board of the Steering CommitteeThe Managing Board of the Steering Committee comprises an equal number of representatives from both politics and the economy.Its decisions are taken according to the consensus principle.Franz Stahl2nd Deputy Council ChairmanMayor of TirschenreuthHeinz BrennerMember of the Association‘s BoardHead of Regional Office, Siemens Erlangen/Nuremberg
18“Business for the Nuremberg Metropolitan Region e.V.” Politics and economy in the same boatRegional Business Association“Business for the Nuremberg Metropolitan Region e.V.”Regional Business AssociationSince 2012, the Nuremberg Metropolitan Region has had a new organisational basis. Until them, both project work and strategic goals for regional development had been based political decisions.The association „Business the Nuremberg European Metropolitan Region“ aims to support and promote the Nuremberg Metropolitan Region, in particular through companies, chambers and business associations.Foundation Event, 22 January 2013, ErlangenGeneral Meeting, 14 February 2014, Nuremberg
19Business for the Nuremberg Metropolitan Region e.V. Regional Business AssociationBusiness for the Nuremberg Metropolitan Region e.V.137 Members 19 of them “Beacons”Regional Business AssociationCurrently 137 enterprises and private individuals have committed to contribute to and cooperate in the Regional Business Association.19 members are particularly active. They are the „beacons“ of the Nuremberg Metropolitan Region.The Regional Business Association currently includes the 9 Chambers of Industry & Commerce (IHK) and Chambers of Trade (HWK) in the Nuremberg Metropolitan Region.Remark:The IHK Würzburg-Schweinfurt and the IHK Regensburg for Upper Palatinate / Kelheim will terminate their membership by the end of However, they will continue to collaborate in the expert forums.Beacons: Companies with an annual subscription of EUR ,- or moreas at 15 April 2015
20Business for the Nuremberg Metropolitan Region e.V. A-Z Umzüge Strohmann GmbH / adidas Group / Adlatus GmbH / AFAG Messen und Ausstellungen GmbH / Agentur triebwerk GmbH / akquise sales / Amberger Congress Marketing / Augustinum Roth / Dr. Siegfried Balleis / Bank J. Safra Sarasin (D) AG / Baumüller Anlagen- Systemtechnik / Bayern LB / Bertram Geck / Bike & Promotion / Birke Ralf / BMW AG Niederlassung Nürnberg / Brand Trust GmbH / BROCHIER Holding GmbH & Co. KG / BROSE Fahrzeugteile GmbH & Co.KG / BW Bildung und Wissen Verlag und Software GmbH / Commerzbank AG / Congress- & Tourismus- Zentrale Nürnberg / Christian und Matthias Huff / DATEV eG / Dauphin Human Design Group / Deutsche Bank AG/ Drees & Sommer GmbH / Elektron Systeme und Komponenten GmbH & Co. KG / Erlanger Kongress und Marketing GmbH / EuWe Eugen Wexler GmbH & Co. KG / Evangelische Hochschule Nürnberg / Evang.-Luth. Diakoniewerk Neuendettelsau / Faber-Castell AG / Alexander Fackelmann / FAU Friedrich-Alexander-Universität / Fraunhofer-Institut IIS / Flughafen Nürnberg GmbH / FOM Hochschule Nürnberg / Franconian International School (FIS) / Friedrich K. Weidemann / Fürst Outsourcing GmbH / Gabriele Stauß/ Gert Rohrseitz / GfK SE / Hafen Nürnberg-Roth / Hartmann-Thoma plan werk GmbH / hl-studios / GmbH – Agentur für Industriekommunikation / Hochschule Coburg / Hotel 3 Raben GmbH / IHKs und HWKs: HWK für Mittelfranken / HWK für Oberfranken / HWK für Unterfranken / HWK Niederbayern-Oberpfalz/ IHK für Oberfranken Bayreuth / IHK Nürnberg für Mittelfranken / IHK Regensburg für Oberpfalz/Kelheim / IHK Würzburg-Schweinfurt / IHK zu Coburg / IHK Kulturstiftung der mittel-fränkischen Wirtschaft / I. K. Hofmann GmbH / Immobilien-Regionalservice / inteko Telefonanlagen GmbH / J.L. Orth GmbH Assekuranzmakler / Juwelier KUHNLE GmbH & Co. KG / Prof. Dr. Norbert W. Kaiser / Kanzlei FSR. Recht GbR / Prof. Dieter Kempf / Kochinvest GmbH + Co. Project KG / KOBER Steinwiesen GmbH / Dr. Körner Immobilien KG / Konzeptquartier GmbH / KPMG Bayerische Treuhandgesellschaft AG / Kulmbacher Brauerei AG / Kulturidee GmbH / KundenProfi Bamberg Gesellschaft für Kundenmanagement mbH / Küspert & Küspert Immobilien OHG / Lasco Umformtechnik GmbH / Lebkuchen-Schmidt GmbH & Co. KG / Lehrieder Catering Party-Service GmbH & Co. KG / Leistritz International GmbH / LEONHARD KURZ Stiftung & Co. KG / LEONI AG / MAN Truck & Bus AG / Lieber-Lust-Leidenschaft / Marias Eremitage / Martin Bauer GmbH & Co. KG / Medien Aktiv Service GmbH / Mediengruppe Oberfranken GmbH & Co.KG / M. Egner + Sohn GmbH / MID GmbH / Müller Medien GmbH & Co. KG / MUNKERT & PARTNER GbR / N-ERGIE AG / Neumarkter Lammsbräu Gebr. Ehrnsperger KG / NH Hotels Deutschland GmbH / NORIS Personal-dienste GmbH / Dr. med. Ulrich Nüchterlein / NÜRNBERGER Versicherungsgruppe / NürnbergMesse GmbH / OBI Baumarkt Franken GmbH & Co. KG / Pricewaterhouse Coopers AG / Robert Bosch GmbH / Rödl & Partner / RÖDL GmbH / Rohrseitz Gert / ROM Consulting GmbH / Rudolf Wöhrl AG / Schloss Atzelsberg / Gerd Schmelzer / Schwanhäußer Finanz GmbH & Co.KG / SIEMENS AG / Simba Dickie Group GmbH / Sparkassen in Mittelfranken / SPEWE-Transport GmbH / Spielwarenmesse eG / Stadtreklame Nürnberg GmbH / Steinbach Management Consultants Dr. Becker GmbH / Susanne Bohn Leadership Competence / SWELL GmbH / TeamBank AG / TIAD – Deutsch-Türkischer Unternehmerverein / Trevisto GmbH / tsm total sourcing management / Universität Bayreuth / uniVersa Krankenversicherung AG / Michael Veit / Verkehrsverbund Großraum Nürnberg GmbH / Volksbanken und Raiffeisenbanken / Rudolf Wöhrl AG / WB Consult GmbH / Wolfgang Graf zu Castell-Castell / Wöhrl-Alpha BeteiligungsGmbH / Wirtschaftsclub Bamberg e.V /Wirtschaftsclub Nordoberpfalz / „WIR“ Wirtschaft – Innovation-Region zwischen Rennsteig und Main e. V / Wirtschaftsjunioren Nürnberg bei der IHK Nürnberg für Mittelfranken e.V. / VIPA GmbH / WTS SteuerberatungsgesellschaftGmbH / Zapf Daigfuss Vertriebs - GmbHBusiness for the Nuremberg Metropolitan Region e.V.137 MembersBeacons (bold): Companies with an annual subscription of EUR ,- or moreas at 15 April 2015
21Business for the Nuremberg Metropolitan Region e.V. Regional Business AssociationBusiness for the Nuremberg Metropolitan Region e.V.9 Chambersas at 15 April 2015
22Beacon of the Metropolitan Region from 10,100.– € LETTER OF INTERESTStrengthen the Nuremberg Metropolitan Region by Becoming a Partner!Become a partner of the Metropolitan Region and talk to us about your membership in the Regional Business Association!„Die Wirtschaft unterstützt durch den Förderverein „Wirtschaft für die Europäische Metropolregion Nürnberg e.V.“ die Ziele und Zwecke der Metropolregion Nürnberg. Durch die Bereitstellung finanzieller Mittel und die inhaltliche Mitgestaltung der Ziele, Themen und Projekte der Metropolregion ist die Wirtschaft vielfältig und kraftvoll eingebunden. Vor allem durch dieses breite Engagement kann die Wirtschaft eine nachhaltige Mitwirkung entfalten. Dies bedeutet, dass Unternehmen, Kammern und Verbände sowie Hochschulen und Forschungseinrichtungen eingeladen sind, die zur Verfügung stehenden Beteiligungsmöglichkeiten gemäß ihrer Möglichkeiten und speziellen Kompetenzen zu nutzen.“Extract from the preamble of the Business Association“Business for the Nuremberg Metropolitan Region e.V.”Theresienstraße 9, D Nürnberg Fon +49 (0)Become aBeacon of the Metropolitan Region from 10,100.– €overall commitmentRegional Business AssociationNow you are wanted as a partner.There are many different options.Do join us!I am interested in becoming a partner of the Nuremberg Metropolitan Region. Please send me membership forms for the Regional Business Association / a Partner Agreement and call me.
23Business for the Nuremberg Metropolitan Region e.V. Regional Business AssociationBusiness for the Nuremberg Metropolitan Region e.V.Do join us. Become a member!Advertising with and for Nuremberg Metropolitan RegionMake the brand visible by adding its logo to letters, websites etc.Participating in 7 Expert ForumsBusiness & Infrastructure, Science, Transport & Planning, Culture, Sport, Tourism, MarketingRegional Business AssociationNow you are wanted as a partner.There are many different options.Do join us!Participating in Projects
24+ Attractiveness for Expert Staff Regional Business AssociationReturn on InvestmentCompetitiveness+ Attractiveness for Expert StaffMedium to Long-Term Investment in the Region=The Economy in the Same BoatCooperation with the Nuremberg Metropolitan Region generates many and divers opportunities. The economic sector can actively participate in determining the „fate“ of the region (projects, networking). It can increase the financial power of the association and significantly increase the region‘s visibility (marketing, image campaigns).Commitment to sustainable regional development will pay in the medium and long term and have positive repercussions for individual players (competitiveness, attracting expert personnel, improved image through CSR).
25Extend Infrastructure to Top Performance INCREASE BUSINESS SUCCESSMembership – What Are the Benefits?3 good reasonsAnd a series of successful projects with industryExtend Infrastructure to Top Performance„12-Point Programme“ of the region‘s Chambers of Industry and CommerceExpansion of the Verkehrsverbund Großraum Nürnberg (VGN)Increase Business SuccessOriginal RegionalModel for Growth and Employment („Leitbild WaBe“)Medical ValleyWin and Retain Expert StaffWelcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc.IHK FOSA (Foreign Skills Approval)Alliance for ProfessionalsMembership – What are the benefits?The Nuremberg Metropolitan Region …supports the extension of our infrastructureincreases business success of companieshelps companies to retain and win expert staff (major challenge)
26Extend Infrastructure to Top Performance Increase BUSINESS SUCCESSMembership – What Are the Benefits?3 good reasonsAnd a series of successful projects with industryExtend Infrastructure to Top Performance„12-Point Programme“ of the region‘s Chambers of Industry and CommerceExpansion of the Verkehrsverbund Großraum Nürnberg (VGN)Increase Business SuccessOriginal RegionalModel for Growth and Employment („Leitbild WaBe“)Medical ValleyWin and Retain Expert StaffWelcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc.IHK FOSA (Foreign Skills Approval)Alliance for ProfessionalsMembership – What are the benefits?The Nuremberg Metropolitan Region supports the extension of our infrastructure
27Joint Lobby for “Gateway in Europe” Extend Infrastructure to Top PerformanceJoint Lobby for“Gateway in Europe”The Metropolitan Region is located on two TET-N corridors*Scandinavian – Mediterranean Rhine – Danube*) Trans-European Transport NetworksGateway Region2 European transport networks cross Nuremberg Metropolitan Region: the „Scandinavian – Mediterranean corridor“ and the „Rhine-Danube corridor“Being integrated in the trans-European transport networks (and its central location in an expanded Europe) are important location factors for the Nuremberg Metropolitan Region. But continuous lobby activity at European, federal and state levels is necessary for public investment in infrastructure of European dimensions.The region‘s forum „Transport and Planning“ pools strengths and works out positions. For example, the 12-point programme of the Chambers of Industry and Commerce in the Metropolitan Region makes clear demands of political decision makers.Helsinki – Hamburg – Nuremberg – Brenner Pass – Rome – VallettaFrankfurt – Nuremberg – Prague – Zilina – UA Border – Passau – Vienna – Budapest – BucharestSource: European CommissionBased on the outcome of the informal trilogue of 27th June 2013
28Expansion of the “Verkehrsverbund Großraum Nürnberg” (VGN) Extend Infrastructure to Top PerformanceExpansion of the “Verkehrsverbund Großraum Nürnberg” (VGN)One ticket for all modes of public transportQuelle: VGN, PlanungsstandExpansion of the VGNThe common tariff and transport association for public transport is probably the most noticeable advantage of the Metropolitan Region experienced by citizens on a daily basis. One ticket is valid for all means of public transport and for all lines in the VBN network.Since the Metropolitan Region was established in 2005, the districts of Bamberg, Bayreuth, Kitzingen and Lichtenfels as well as parts of the district of Haßberge joined the VGN.With 15 districts and 8 independent cities and towns, the VGN is Germany‘s third largest public transport network and every year has over 220 million passengers. The network area encompasses 14,000 square kilometres and serves 2.6 million inhabitants – and the intention is to continue expanding. The Nuremberg Metropolitan Region promotes this expansion.
29Extend Infrastructure to Top Performance Increase business successMembership – What Are the Benefits?3 good reasonsAnd a series of successful projects with industryExtend Infrastructure to Top Performance„12-Point Programme“ of the region‘s Chambers of Industry and CommerceExpansion of the Verkehrsverbund Großraum Nürnberg (VGN)Increase Business SuccessOriginal RegionalModel for Growth and Employment („Leitbild WaBe“)Medical ValleyWin and Retain Expert StaffWelcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc.IHK FOSA (Foreign Skills Approval)Alliance for ProfessionalsMembership – What are the benefits?The Nuremberg Metropolitan Region increases business success of companies
30Welcome to Medical Valley! Increase business successWelcome to Medical Valley!Key Sectors in the Nuremberg Metropolitan RegionTransport and LogisticsMedicine and Health Energy and EnvironmentInformation and CommunicationsAutomation und Production EngineeringNew MaterialsAutomotiveGermany‘s leading-edge cluster for medical technology, health-care, pharmaModel for growth and employment („Leitbild WaBe“)Strategic campaigns for locating research and university institutions, for sponsorship finance, and specific business contacts contribute to making the Nuremberg Metropolitan Region competitiverIn their model for growth and employment, the Chambers of Industry and Commerce in the Nuremberg Metropolitan Region have defined 7 key competence sectors promising above-average growth for the region. This makes the (economic) competitive advantages of the region visible to all.Transport & LogisticsMedicine & Health – Germany‘s leading-edge cluster for MedTec*Energy & EnvironmentInformation & CommunicationsAutomation & Production EngineeringNew MaterialsAutomotive* In the Medical Valley over 500 companies employ over 45,000 staff. Since the cluster was established in 2007, around 100 new companies have located here. One in two patent applications in the field of X-ray technology in Germany originates in the Medical Valley.Info: The competence fields are defined along the entire value creation chain, i.e. not only industry and research play an important role, but also small and medium sized companies from commerce and the trades.
31First Nuremberg Metropolitan Region Summer Party Increase business success9. Day of Science of the Nuremberg Metropolitan Region28 July 2015, Hochschule Hof“Knowledge Transfer. Regional – national – international”Followed by:First Nuremberg Metropolitan Region Summer PartyScience DayThe Region‘s Forum Science established the „Day of Science“ of Nuremberg Metropolitan Region. With 800 – 1000 participants, this event has become the most important showcase for science in north Bavaria. Companies from all over the Metropolitan Region use this opportunity to gather information about what the universities and colleges have to offer.The 20 universities and colleges of the Metropolitan Region take it in turn to host this event. The entire Region has around 93,000 university students. 53 research institutions also contribute to successful transfer of technology and processes to businesses.
32Original Regional www.original-regional.info Increase Business successOriginal Regional23 regional initiatives, 1,500 partners inform about GMO-free and locally produced foodHighlights: Nuremberg Christmas Market (2 million), Consumenta ( visitors)Original Regional Database: over 1,100 direct marketers, merchants and producers“Largest Regional Database in Bavaria!”Original RegionalThe aim is to provide information about the advantages of regionally produced food and to increase appreciation of its value. Increased consumption of local products increases regional value creation and contributes to securing jobs.The network comprises 23 regional initiatives with over 1,100 direct marketers, merchants and producers.. Partners are given a prominent platform at events and major fairs etc. (Consumenta, Nuremberg Christmas Market etc.)Marketing activities draw attention to the high quality and the wide variety of regional food stuffs in the Metropolitan Region:Competition of specialitiesCulinary map of the regionOriginal Regional Database
33Discover the Region and save money! Promote Leisure and recreationDiscover the Region and save money!EntdeckerPass Discovery PassThe aim is to increase local recreational tourism in Nuremberg Metropolitan Region. The EntdeckerPass (Discovery Pass) is a package of many varied tourist and culture programmes, providing opportunities for young and old, to experience local recreation.Since summer 2010, the EntdeckerPass has granted free or reduced entry to about 130 institutions.
34Extend Infrastructure to Top Performance Increase business successMembership – What Are the Benefits?3 good reasonsAnd a series of successful projects with industryExtend Infrastructure to Top Performance„12-Point Programme“ of the region‘s Chambers of Industry and CommerceExpansion of the Verkehrsverbund Großraum Nürnberg (VGN)Increase Business SuccessOriginal RegionalModel for Growth and Employment („Leitbild WaBe“)Medical ValleyWin and Retain Expert StaffWelcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc.IHK FOSA (Foreign Skills Approval)Alliance for ProfessionalsMembership – what are the benefits?The Metropolitan Region supports companies in recruiting and retaining expert staff. This is one of the major challenges in the region. In Bavaria, there is particular demand for trained staff in recognised trades rather than in academic staff (ratio 1:8).Demand for expert staff – prognosis for the Nuremberg Metropolitan Region forBottlenecks for qualified staff in recognised trades ( specific focus, as opposed to academic staff)commercial sector - specific focus on jobs with non-university training (e.g. industrial management assistant, office management assistant, project manager, company management assistant, company organisation)law / administration (e.g. legal assistants, assistants in medical-administrative fields)technical sector (e.g. skilled workers in plastics, wood, glass, ceramics, transport / logistics assistants)Bottlenecks in academic sectorsarchitecture, civil engineering, surveyingeconomics, company managementelectronic engineeringSource: IHK Fachkräftemonitor Bayern, IHK Fachkräftereport, Bundesagentur für Arbeit
35Retaining Expert Staff – a Culture of Welcome Win and retain expert staffRetaining Expert Staff – a Culture of WelcomeAlliance for Professionals – Annual conferenceWelcome Platform ”Life & Work” – Development of an online welcome platformWelcomePackage – Packages for professionals and companiesZukunftscoaches – Strengthening the employment marketImageClips – 7 short films about the Nuremberg Metropolitan RegionWelcome Service CenterRetaining Expert Staff – a Culture of WelcomeThe future economic success of regions significantly depends on their attractiveness for expert staff. Nuremberg Metropolitan Region sets itself the goal of developing an exemplary culture of welcome.Some examples for projectsAlliance for Professionals The projects of the Alliance for Professionals are aimed at retaining / recruiting expert staff from both home and abroad and also addressing the issue of „political asylum and the labour market“. In the Alliance for Professionals, 20 partners from the Region and from Germany harmonise their activities. The Alliance was founded following an initiative by the Nuremberg Chamber of Industry and Commerce for Middle Franconia and by the Bavarian Regional Directorate of the Federal Labour Exchange. The Metropolitan Region is a strategic and operative partner.Zukunftscoaches Future CoachesThe work of Future Coaches mainly focusses on the potential of the local labour force. Its aim is to retain young people in the region and to activate „dormant reserves“ for the local labour market, e.g. through qualification programmes.Further examples on the following pages.
36Strengthening the Regional Labour Market Win and RETAIN EXPERT STAFFStrengthening the Regional Labour MarketFuture Coaches in 16 districts, towns and cities230 networks (networking with 5,000 players: companies, municipalities, social institutions, chambers …)212 projects and professional qualifications (over 13,000 participants)220 events (reaching 75,000 people)Future Coaches in Nuremberg Metropolitan RegionThe project acts as a buffer for the repercussions of demograpgic change on the labour market. It develops tailor-made programmes for cities, towns and districts, e.g. qualification measures offered especially for women, for young people, for long-term unemployed people, for immigrants or older employees.Two central future coaches in the office of the Metropolitan Region manage exchange of experiences and initiate their own projects. In addition to activating educational institutions, further working fields address the issues of work-life balance and the support to be given to municipalities and companies in „managing demographics“.
37Designing Education Together Win and retain expert staffDesigning Education TogetherTransferagentur Bayern für Kommunales Bildungsmanagement, Regionalbüro NordFree support for education guidance, education reporting in districts and independent cities and towns in North BavariaOffering:demand analysisnetworking and exchangetransfer of ideas & experiencepublicationseventsFoundation of the Agency Advisory CouncilFinanziert vom Bundesministerium für Bildung und ForschungIn Kooperation mit dem Deutschen Jugendinstitut München
38Welcome Platform ”Life & Work“ Win and retain expert staffWelcome Platform ”Life & Work“SmartMAP: All Highlights in the Metropolitan RegionCareers Portal: companies in the Metropolitan Region, links to job offers, strong sectors, world market leaders …Tips and hints: Life – Career – Housing – Family – Mobility – InternationalSMART MAPWelcome Platform „Life & Work“In order to increase awareness of the Nuremberg Metropolitan Region as an important economic location and an attractive place to live, the Welcome Platform provides information about the very varied cultural landscape, about mobility, family-friendly programmes and lots more. The Careers Portal gives an overview of companies in the region, characterised by its world leaders and global players as well as its small and medium-sized companies, and provides links to current job offers.In particular, the platform addresses expert staff with family members who might be interested in finding a job in the region and who want to get to know their new adopted home region.All items are located on a digital map, for example the region‘s 150 world-market leaders. This SmartMAP makes it possible to grasp the spatial characteristics of Nuremberg Metropolitan Region.
39WelcomePackage 3 Versions Win and retain expert staffWelcomePackagePersonnel Marketing and Culture of Welcome:Companies welcome new staff and use the attractiveness of the Nuremberg Metropolitan Region to recruit expert personnel.3 VersionsIndividually adaptable – extendable – emotional – haptic – informative – multi-lingual (German/English)“Basic Package” about 5 €* interested students / expert staff / newly arrived citizens university fairs, municipalities“Standard Package” €* Potential staff / shortlisted staff Job interviews“Premium Package” €* New members of staff OnboardingWelcomePackageThe Welcome Package is a high quality tool for companies to welcome new members of staff. The package can also be used in the context of job interviews or as a supplementary personnel marketing tool at university fairs.The smaller versions are also suitable for use in universities and colleges (welcoming new students) and in municipalities (welcoming new citizens).).Available in German and English as of November 2015.Further information and prices will be available shortly:Info: The Welcome Package is being developed in cooperation with creative agencies. A jury comprising Metropolitan players, HR executives, head designers and heads of communication is to decide about the proposals made. Main sponsoring partner: Nuremberg Chamber of Industry and Commerce for Middle Franconiafrom November 2015*) Reduced prices for all members of the association „Business for the Nuremberg Metropolitan Region e.V.“
41Dynamic Balance Sustainable Economic strength Home for Creative Minds Marketing – Enhancing our region’s attractivenessWhat Distinguishes the Metropolitan Region?Dynamic BalanceSustainable Economic strengthHome for Creative MindsScope for Talented and Committed Peoplesurprising – respectful – cooperative – metropolitanBrand Core Values of Nuremberg Metropolitan RegionAccording to an image analysis of Nuremberg Metropolitan Region, 96% of the people surveyed are happy with their quality of life and like living here. But what are the concrete characteristics distinguishing the Nuremberg Metropolitan Region from other regions? For successful regional marketing, this regional character must be clearly communicated.In Nuremberg Metropolitan Region, advertising and PR concentrate on four distinguishing fields:dynamic balanceopenness and international approachsustainable economic strengthculture and leisure in an urban-rural mixAs a respectful and open-minded region – with a surprisingly high quality of life – Nuremberg Metropolitan Region gives companies, expert staff, families and all committed and enthusiastic people „scope for development“ .Culture and LeisureIn an URBAN-Rural MixOpenness and International Approach
42Over 120 Special Motorway Signs Marketing – Enhancing our region‘s attractivenessOver 120 Special Motorway SignsA good idea from Nuremberg Metropolitan RegionThe most powerful way of communicating the Nuremberg Metropolitan Region is with 120 additional signs in combination with tourist information signs along the motorways. Visitors and transit traffic thus experience the Nuermberg Metropolitan Region as a strong and united region.We are pleased that the second Metropolitan Region in Bavaria has seen fit to imitate this clever idea.42
43The Brand is Gaining Strength Marketing – Enhancing our region‘s attractivenessThe Brand is Gaining Strength
44Available in German and English Marketing – Enhancing our region‘s attractivenessBrochure “A Home for Creative Minds”Comprising information about the Nuremberg Metropolitan Region and current projects.dokumentation/publikationenPublications by Nuremberg Metropolitan RegionThe brochure „A Home for Creative Minds “ provides comprehensive information about Nuremberg Metropolitan Region, about its culture and quality of life, about its economy and knowledge scene, its organisational structures and the projects organised by the forums and the office.Further publications, brochures and leaflets for download:Available in German and English
45Marketing – Enhancing our region‘s attractiveness 7 ClipsBusiness Science Sports Culture Verkehr Traffic LifeImageClips of the Nuremberg Metropolitan RegionImageClips7 short films of 45 seconds. Place them on your company website!
46“Nuremberg Metropolitan Region” Use the brand in many contexts… Marketing – Enhancing our region‘s attractiveness“Nuremberg Metropolitan Region”Use the brand in many contexts…WebsitesJob advertisementsPublicationsWelcome offersLettersMarketing / PRBuilding/Construction site marketingWords of welcomeetc.Strengthening the region‘s attractiveness together …There are many possibilities of scoring with the Nuremberg Metropolitan Region.
48„It‘s taking part that counts!The Nuremberg Metropolitan Region is not a playing field where few participate and many spectate, but rather a field with 3.5 million active participants and representatives.In the competition for skilled professionals, our association is focused on highlighting the region as an attractice place to raise a family and run a business, while constantly working to improve these aspects as well.“It‘s taking part that counts!We cannot play for you.It is only together that we can build an attractive image and improve the attractiveness of the Nuremberg Metropolitan Region for committed people from all over the world.If many cooperate, the Nuremberg Metropolitan Region will place us on the world map and make us visible in the global competition of regions.Prof. Dr. Klaus L. WübbenhorstChairman of the Board Association „Economy for the Nuremberg Metropolitan Region e.V.“
49ContactNuremberg Metropolitan Region Office of the Nuremberg Metropolitan Region Theresienstraße 9 D NurembergTel +49 (0)Fax +49 (0)Imprint / Publication InformationNuremberg Metropolitan RegionOffice of the Nuremberg Metropolitan RegionTheresienstraße 9D NurembergFon +49 (0)Fax +49 (0)