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Nuremberg Metropolitan Region One Out of Eleven © 2015 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region.

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Präsentation zum Thema: "Nuremberg Metropolitan Region One Out of Eleven © 2015 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region."—  Präsentation transkript:

1 Nuremberg Metropolitan Region One Out of Eleven © 2015 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region

2 Content 1.Who we are – The Nuremberg Metropolitan Region 2.What we do – Our Mission, Goals and Projects 3.How we cooperate – Politics and Economy in the Same Boat 4.Marketing – Enhancing our Region‘s Attractiveness 5.It‘s taking part that counts!

3 1. The Nuremberg Metropolitan Region Who we are…

4 NUREMBERG METROPOLITAN REGION Nuremberg Metropolitan Region Area21,800 km² Inhabitants3.5 million Labour force1.9 million GDP115 billion € Export ratio 47 % Access to 27 million people radius 200 km © 2015 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region Theresienstraße 9, Nuremberg/Germany Fon

5 Hamburg Berlin-Brandenburg Hanover Brunswick Göttingen Wolfsburg Stuttgart Rhine-Neckar Munich Frankfurt/Rhine-Main NorthWest Bremen-Oldenburg Rhine-Ruhr Metropole Ruhr Region Cologne Bonn Central German One Out of Eleven NUREMBERG METROPOLITAN REGION

6 Prospects for the Future: Fourth Place Prognos-Zukunftsatlas 2013 Source: Prognos AG, Zukunftsatlas 2013 Nuremberg majorvery goodgoodminor highvery high ProspectsRisks NUREMBERG METROPOLITAN REGION

7 Source: Brookings Institution, Economic Growth: First Place Brookings Institution: profits from competitive sectors of industry at home instead of increased transfer to the Far East Nuremberg Munich Hanover Brunswick-Wolfsburg Karlsruhe Bremen Leipzig-Halle Hamburg Stuttgart Berlin Bielefeld-Detmold Frankfurt Cologne-Dusseldorf Saarbrücken 0,0 %0,5 %1,0 %1,5 %2,0 % Germany NUREMBERG METROPOLITAN REGION

8 Bundesministerium für Verkehr, Bau und Stadtentwicklung/ Bundesamt für Bauwesen und Raumordnung (Hrsg.): Kartensammlung zur Europäischen Raumbeobachtung, Bonn Hamburg München Mailand Paris GDP per capita (percent of the EU average 2009) The Metropolitan Region Within the “European Pentagon” NUREMBERG METROPOLITAN REGION

9 SMART MAP Weltmarktführer: Unternehmen, die sich nach Simon (2007) durch folgende Eigenschaften auszeichnen: Marktanteilsführerschaft, Technologie- und Innovationsführerschaft, Umsatzführerschaft und „psychologische Weltmarktführerschaft“. In der Metropolregion Nürnberg sind nach einer Erhebung der WeissmanGruppe (2011) rund 150 Weltmarktführer ansässig – darunter viele Hidden Champions –, die hinsichtlich der Eigenschaften weltweit die führenden Plätze 1-3 und/oder in Europa Platz 1 einnehmen. Quellen: Simon H. (2007): Hidden Champions des 21. Jahrhunderts. Die Erfolgsstrategien un- bekannter Weltmarktführer. Frankfurt a.M. WeissmanGruppe für Familienunternehmen (2011): Weltmarktführerplattform, Leibniz-Institut für Länderkunde e.V. (2011): Karte der Weltmarktführer in Deutschland. /Weltmarktfuehrer.11_ html Economic Power and Innovation 150 world market leaders NUREMBERG METROPOLITAN REGION © 2014 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region Theresienstraße 9, Nuremberg/Germany Fon

10 Urban-Rural Partnership A network with many strong nodes as key prerequisite for global visibility of its towns, cities and regions and for a sustainable quality of life. NUREMBERG METROPOLITAN REGION

11 2. Our Mission, Goals and Projects What we do…

12 MISSION – GOALS – PROJECTS Rules for Cooperation  subsidiarity  voluntary commitment  equal terms  urban-rural partnership  openness and dynamism  consensus  democratic core Council of the Metropolitan Region  regional governance networking with businesses, science, culture and administration GOING BEYOND PAROCHIALISM

13 Strength through polycentrism “We develop polycentricism and collaboration as a unique selling point.” Strength through polycentrism “We develop polycentricism and collaboration as a unique selling point.” Exemplary culture of welcome “We develop an exemplary culture of welcome” Exemplary culture of welcome “We develop an exemplary culture of welcome” Top in future-oriented competence areas “We strengthen the areas of competence of the WaBe model.” Transport & Logistics Automotive Information & Communications Medicine & Health Energy & Environment New Materials Automation & Production Engineering Top in future-oriented competence areas “We strengthen the areas of competence of the WaBe model.” Transport & Logistics Automotive Information & Communications Medicine & Health Energy & Environment New Materials Automation & Production Engineering Efficient infrastructure for people, goods and information “We develop the transport structure for people and goods and the infrastructure for sustainable exchange of information.” Efficient infrastructure for people, goods and information “We develop the transport structure for people and goods and the infrastructure for sustainable exchange of information.” Most family- friendly metropolitan region “We are one of Europe‘s five most family-friendly metropolitan areas.” Most family- friendly metropolitan region “We are one of Europe‘s five most family-friendly metropolitan areas.” „We want to be the preferred home region for talented and dedicated people from all over the world. Together we establish a home for creative minds. “ MISSION – GOALS – PROJECTS

14 Symposiums: Cultural and Creative Industries (Software & Games…) Artist of the Month Website „Life & Work“ Aktion Seepferdchen Building an international brand EntdeckerPass Messestand FREIZEIT 2015 Analysis of value chains in regional economic clusters Regionenbezogenes Generationenmanagement Metropolitan Region at trade fairs Annual conference Expansion of the VGN Verkehrsverbund Großraum Nürnberg MISSION – GOALS – PROJECTS

15 3. Politics and Economy in the Same Boat How we cooperate…

16 POLITICS AND ECONOMY IN THE SAME BOAT Association EMN Nuremberg Metropolitan Region e.V. STEERING COMMITTEE MANAGING BOARD Political Chairman Business Chairman 1 st deputy council chairman 2 nd deputy council chairman 2 deputy business chairmen OFFICE OF THE NUREMBERG METROPOLITAN REGION Political Board / 3 Members Business Board / 3 Members COUNCIL OF THE NUREMBERG METROPOLITAN REGION BUSINESS ASSOCIATION FOR THE NUREMBERG METROPOLITAN REGION E.V. per 3 deputy members from the steering committees of the forums BUSINESS & INFRASTRUCTURE FORUM SCIENCE FORUM TRANSPORT & PLANNING FORUM CULTURE FORUM SPORTS FORUM TOURISM FORUM MARKETING FORUM STEERING COMMITTEE CLIMATE PROTECTION AND SUSTAINABLE DEVELOPMENT Joint Decision-Making Governance of the Nuremberg Metropolitan Region

17 Managing Board of the Steering Committee – Parity and Consensus Political Chairman Armin Kroder Political Chairman for the Nuremberg Metropolitan Region District Administrator of the admin district of Nürnberger Land Andreas Starke 1st Deputy Council Chairman Mayor of Bamberg Franz Stahl 2nd Deputy Council Chairman Mayor of Tirschenreuth Business Chairman Prof. Dr. Klaus L. Wübbenhorst Chairman of the Board of the association „Business for the Nuremberg Metropolitan Region e.V.“ Heinz Brenner Member of the Association‘s Board Head of Regional Office, Siemens Erlangen/Nuremberg Heribert Trunk Member of the Association‘s Board President of the Upper Franconian Chamber of Industry & Commerce, Bayreuth POLITICS AND ECONOMY IN THE SAME BOAT

18 General Meeting, 14 February 2014, Nuremberg Regional Business Association “Business for the Nuremberg Metropolitan Region e.V.” Foundation Event, 22 January 2013, Erlangen POLITICS AND ECONOMY IN THE SAME BOAT

19 Beacons: Companies with an annual subscription of EUR ,- or more as at 15 April 2015 REGIONAL BUSINESS ASSOCIATION Business for the Nuremberg Metropolitan Region e.V. 137 Members 19 of them “Beacons”

20 Business for the Nuremberg Metropolitan Region e.V. 137 Members A-Z Umzüge Strohmann GmbH / adidas Group / Adlatus GmbH / AFAG Messen und Ausstellungen GmbH / Agentur triebwerk GmbH / akquise sales / Amberger Congress Marketing / Augustinum Roth / Dr. Siegfried Balleis / Bank J. Safra Sarasin (D) AG / Baumüller Anlagen- Systemtechnik / Bayern LB / Bertram Geck / Bike & Promotion / Birke Ralf / BMW AG Niederlassung Nürnberg / Brand Trust GmbH / BROCHIER Holding GmbH & Co. KG / BROSE Fahrzeugteile GmbH & Co.KG / BW Bildung und Wissen Verlag und Software GmbH / Commerzbank AG / Congress- & Tourismus- Zentrale Nürnberg / Christian und Matthias Huff / DATEV eG / Dauphin Human Design Group / Deutsche Bank AG/ Drees & Sommer GmbH / Elektron Systeme und Komponenten GmbH & Co. KG / Erlanger Kongress und Marketing GmbH / EuWe Eugen Wexler GmbH & Co. KG / Evangelische Hochschule Nürnberg / Evang.-Luth. Diakoniewerk Neuendettelsau / Faber-Castell AG / Alexander Fackelmann / FAU Friedrich-Alexander-Universität / Fraunhofer-Institut IIS / Flughafen Nürnberg GmbH / FOM Hochschule Nürnberg / Franconian International School (FIS) / Friedrich K. Weidemann / Fürst Outsourcing GmbH / Gabriele Stauß/ Gert Rohrseitz / GfK SE / Hafen Nürnberg-Roth / Hartmann-Thoma plan werk GmbH / hl-studios / GmbH – Agentur für Industriekommunikation / Hochschule Coburg / Hotel 3 Raben GmbH / IHKs und HWKs: HWK für Mittelfranken / HWK für Oberfranken / HWK für Unterfranken / HWK Niederbayern-Oberpfalz/ IHK für Oberfranken Bayreuth / IHK Nürnberg für Mittelfranken / IHK Regensburg für Oberpfalz/Kelheim / IHK Würzburg-Schweinfurt / IHK zu Coburg / IHK Kulturstiftung der mittel- fränkischen Wirtschaft / I. K. Hofmann GmbH / Immobilien-Regionalservice / inteko Telefonanlagen GmbH / J.L. Orth GmbH Assekuranzmakler / Juwelier KUHNLE GmbH & Co. KG / Prof. Dr. Norbert W. Kaiser / Kanzlei FSR. Recht GbR / Prof. Dieter Kempf / Kochinvest GmbH + Co. Project KG / KOBER Steinwiesen GmbH / Dr. Körner Immobilien KG / Konzeptquartier GmbH / KPMG Bayerische Treuhandgesellschaft AG / Kulmbacher Brauerei AG / Kulturidee GmbH / KundenProfi Bamberg Gesellschaft für Kundenmanagement mbH / Küspert & Küspert Immobilien OHG / Lasco Umformtechnik GmbH / Lebkuchen-Schmidt GmbH & Co. KG / Lehrieder Catering Party-Service GmbH & Co. KG / Leistritz International GmbH / LEONHARD KURZ Stiftung & Co. KG / LEONI AG / MAN Truck & Bus AG / Lieber-Lust-Leidenschaft / Marias Eremitage / Martin Bauer GmbH & Co. KG / Medien Aktiv Service GmbH / Mediengruppe Oberfranken GmbH & Co.KG / M. Egner + Sohn GmbH / MID GmbH / Müller Medien GmbH & Co. KG / MUNKERT & PARTNER GbR / N-ERGIE AG / Neumarkter Lammsbräu Gebr. Ehrnsperger KG / NH Hotels Deutschland GmbH / NORIS Personal- dienste GmbH / Dr. med. Ulrich Nüchterlein / NÜRNBERGER Versicherungsgruppe / NürnbergMesse GmbH / OBI Baumarkt Franken GmbH & Co. KG / Pricewaterhouse Coopers AG / Robert Bosch GmbH / Rödl & Partner / RÖDL GmbH / Rohrseitz Gert / ROM Consulting GmbH / Rudolf Wöhrl AG / Schloss Atzelsberg / Gerd Schmelzer / Schwanhäußer Finanz GmbH & Co.KG / SIEMENS AG / Simba Dickie Group GmbH / Sparkassen in Mittelfranken / SPEWE-Transport GmbH / Spielwarenmesse eG / Stadtreklame Nürnberg GmbH / Steinbach Management Consultants Dr. Becker GmbH / Susanne Bohn Leadership Competence / SWELL GmbH / TeamBank AG / TIAD – Deutsch-Türkischer Unternehmerverein / Trevisto GmbH / tsm total sourcing management / Universität Bayreuth / uniVersa Krankenversicherung AG / Michael Veit / Verkehrsverbund Großraum Nürnberg GmbH / Volksbanken und Raiffeisenbanken / Rudolf Wöhrl AG / WB Consult GmbH / Wolfgang Graf zu Castell-Castell / Wöhrl-Alpha BeteiligungsGmbH / Wirtschaftsclub Bamberg e.V /Wirtschaftsclub Nordoberpfalz / „WIR“ Wirtschaft – Innovation-Region zwischen Rennsteig und Main e. V / Wirtschaftsjunioren Nürnberg bei der IHK Nürnberg für Mittelfranken e.V. / VIPA GmbH / WTS SteuerberatungsgesellschaftGmbH / Zapf Daigfuss Vertriebs - GmbH Beacons (bold): Companies with an annual subscription of EUR ,- or more as at 15 April 2015

21 REGIONAL BUSINESS ASSOCIATION Business for the Nuremberg Metropolitan Region e.V. 9 Chambers as at 15 April 2015

22 Become a Beacon of the Metropolitan Region from 10,100.– € overall commitment Strengthen the Nuremberg Metropolitan Region by Becoming a Partner! Become a partner of the Metropolitan Region and talk to us about your membership in the Regional Business Association! LETTER OF INTEREST „Die Wirtschaft unterstützt durch den Förderverein „Wirtschaft für die Europäische Metropolregion Nürnberg e.V.“ die Ziele und Zwecke der Metropolregion Nürnberg. Durch die Bereitstellung finanzieller Mittel und die inhaltliche Mitgestaltung der Ziele, Themen und Projekte der Metropolregion ist die Wirtschaft vielfältig und kraftvoll eingebunden. Vor allem durch dieses breite Engagement kann die Wirtschaft eine nachhaltige Mitwirkung entfalten. Dies bedeutet, dass Unternehmen, Kammern und Verbände sowie Hochschulen und Forschungseinrichtungen eingeladen sind, die zur Verfügung stehenden Beteiligungsmöglichkeiten gemäß ihrer Möglichkeiten und speziellen Kompetenzen zu nutzen.“ Extract from the preamble of the Business Association “Business for the Nuremberg Metropolitan Region e.V.” Theresienstraße 9, D Nürnberg Fon +49 (0) I am interested in becoming a partner of the Nuremberg Metropolitan Region. Please send me membership forms for the Regional Business Association / a Partner Agreement and call me.

23 Advertising with and for Nuremberg Metropolitan Region Make the brand visible by adding its logo to letters, websites etc. Advertising with and for Nuremberg Metropolitan Region Make the brand visible by adding its logo to letters, websites etc. Participating in 7 Expert Forums Business & Infrastructure, Science, Transport & Planning, Culture, Sport, Tourism, Marketing Participating in 7 Expert Forums Business & Infrastructure, Science, Transport & Planning, Culture, Sport, Tourism, Marketing Do join us. Become a member! Participating in Projects Business for the Nuremberg Metropolitan Region e.V. REGIONAL BUSINESS ASSOCIATION

24 = Return on Investment Competitiveness + Attractiveness for Expert Staff Medium to Long-Term Investment in the Region REGIONAL BUSINESS ASSOCIATION

25 Membership – What Are the Benefits? 3 good reasons And a series of successful projects with industry Increase Business Success Original Regional Model for Growth and Employment („Leitbild WaBe“) Medical Valley Win and Retain Expert Staff Welcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc. IHK FOSA (Foreign Skills Approval) Alliance for Professionals Extend Infrastructure to Top Performance „12-Point Programme“ of the region‘s Chambers of Industry and Commerce Expansion of the Verkehrsverbund Großraum Nürnberg (VGN) INCREASE BUSINESS SUCCESS

26 Membership – What Are the Benefits? 3 good reasons And a series of successful projects with industry Increase Business Success Original Regional Model for Growth and Employment („Leitbild WaBe“) Medical Valley Win and Retain Expert Staff Welcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc. IHK FOSA (Foreign Skills Approval) Alliance for Professionals Extend Infrastructure to Top Performance „12-Point Programme“ of the region‘s Chambers of Industry and Commerce Expansion of the Verkehrsverbund Großraum Nürnberg (VGN)

27 Joint Lobby for “Gateway in Europe” The Metropolitan Region is located on two TET-N corridors* Scandinavian – Mediterranean Rhine – Danube *) Trans-European Transport Networks Joint Lobby for “Gateway in Europe” The Metropolitan Region is located on two TET-N corridors* Scandinavian – Mediterranean Rhine – Danube *) Trans-European Transport Networks Source: European Commission Based on the outcome of the informal trilogue of 27th June 2013 Helsinki – Hamburg – Nuremberg – Brenner Pass – Rome – Valletta Frankfurt – Nuremberg – Prague – Zilina – UA Border – Passau – Vienna – Budapest – Bucharest EXTEND INFRASTRUCTURE TO TOP PERFORMANCE

28 Expansion of the “Verkehrsverbund Großraum Nürnberg” (VGN) One ticket for all modes of public transport Quelle: VGN, Planungsstand

29 INCREASE BUSINESS SUCCESS Membership – What Are the Benefits? 3 good reasons And a series of successful projects with industry Increase Business Success Original Regional Model for Growth and Employment („Leitbild WaBe“) Medical Valley Win and Retain Expert Staff Welcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc. IHK FOSA (Foreign Skills Approval) Alliance for Professionals Extend Infrastructure to Top Performance „12-Point Programme“ of the region‘s Chambers of Industry and Commerce Expansion of the Verkehrsverbund Großraum Nürnberg (VGN)

30 INCREASE BUSINESS SUCCESS TRANSPORT AND LOGISTICS MEDICINE AND HEALTH  ENERGY AND ENVIRONMENT INFORMATION AND COMMUNICATIONS AUTOMATION UND PRODUCTION ENGINEERING NEW MATERIALS AUTOMOTIVE Welcome to Medical Valley! Key Sectors in the Nuremberg Metropolitan Region Germany‘s leading-edge cluster for medical technology, health-care, pharma

31 INCREASE BUSINESS SUCCESS 9. Day of Science of the Nuremberg Metropolitan Region 28 July 2015, Hochschule Hof “Knowledge Transfer. Regional – national – international” Followed by: First Nuremberg Metropolitan Region Summer Party

32 Original Regional  23 regional initiatives, 1,500 partners inform about GMO-free and locally produced food  Highlights: Nuremberg Christmas Market (2 million), Consumenta ( visitors)  Original Regional Database: over 1,100 direct marketers, merchants and producers “Largest Regional Database in Bavaria!” INCREASE BUSINESS SUCCESS

33 PROMOTE LEISURE AND RECREATION Discover the Region and save money!

34 INCREASE BUSINESS SUCCESS Membership – What Are the Benefits? 3 good reasons And a series of successful projects with industry Increase Business Success Original Regional Model for Growth and Employment („Leitbild WaBe“) Medical Valley Win and Retain Expert Staff Welcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc. IHK FOSA (Foreign Skills Approval) Alliance for Professionals Extend Infrastructure to Top Performance „12-Point Programme“ of the region‘s Chambers of Industry and Commerce Expansion of the Verkehrsverbund Großraum Nürnberg (VGN)

35 Retaining Expert Staff – a Culture of Welcome  Alliance for Professionals – Annual conference  Welcome Platform ”Life & Work” – Development of an online welcome platform  WelcomePackage – Packages for professionals and companies  Zukunftscoaches – Strengthening the employment market  ImageClips – 7 short films about the Nuremberg Metropolitan Region  Welcome Service Center WIN AND RETAIN EXPERT STAFF

36 Strengthening the Regional Labour Market Future Coaches in 16 districts, towns and cities  230 networks (networking with 5,000 players: companies, municipalities, social institutions, chambers …)  212 projects and professional qualifications (over 13,000 participants)  220 events (reaching 75,000 people) WIN AND RETAIN EXPERT STAFF

37 WIN AND RETAIN EXPERT STAFF Designing Education Together Transferagentur Bayern für Kommunales Bildungsmanagement, Regionalbüro Nord  Free support for education guidance, education reporting in districts and independent cities and towns in North Bavaria  Offering:  demand analysis  networking and exchange  transfer of ideas & experience  publications  events Finanziert vom Bundesministerium für Bildung und Forschung In Kooperation mit dem Deutschen Jugendinstitut München Foundation of the Agency Advisory Council

38 WIN AND RETAIN EXPERT STAFF Welcome Platform ”Life & Work“  SmartMAP: All Highlights in the Metropolitan Region  Careers Portal: companies in the Metropolitan Region, links to job offers, strong sectors, world market leaders …  Tips and hints: Life – Career – Housing – Family – Mobility – International SMART MAP

39 *) Reduced prices for all members of the association „Business for the Nuremberg Metropolitan Region e.V.“ WelcomePackage Personnel Marketing and Culture of Welcome: Companies welcome new staff and use the attractiveness of the Nuremberg Metropolitan Region to recruit expert personnel. 3 Versions Individually adaptable – extendable – emotional – haptic – informative – multi-lingual (German/English)  “Basic Package” about 5 €* interested students / expert staff / newly arrived citizens  university fairs, municipalities  “Standard Package” €* Potential staff / shortlisted staff  Job interviews  “Premium Package” €* New members of staff  Onboarding WIN AND RETAIN EXPERT STAFF from November 2015

40 4. Enhancing our Region’s Attractiveness Marketing…

41 MARKETING – ENHANCING OUR REGION’S ATTRACTIVENESS What Distinguishes the Metropolitan Region? DYNAMIC BALANCE SUSTAINABLE ECONOMIC STRENGTH CULTURE AND LEISURE IN AN URBAN-RURAL MIX OPENNESS AND INTERNATIONAL APPROACH HOME FOR CREATIVE MINDS S COPE FOR T ALENTED AND C OMMITTED P EOPLE surprising – respectful – cooperative – metropolitan

42 Over 120 Special Motorway Signs MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS

43 The Brand is Gaining Strength MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS

44 Brochure “A Home for Creative Minds” Comprising information about the Nuremberg Metropolitan Region and current projects. dokumentation/publikationen Available in German and English MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS

45 ImageClips 7 short films of 45 seconds. Place them on your company website! 7 Clips Business Science Sports Culture Verkehr Traffic Life MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS

46 “Nuremberg Metropolitan Region” Use the brand in many contexts…  Websites  Job advertisements  Publications  Welcome offers  Letters  Marketing / PR  Building/Construction site marketing  Words of welcome  etc. MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS

47 5. It’s taking part that counts! Summary

48 The Nuremberg Metropolitan Region is not a playing field where few participate and many spectate, but rather a field with 3.5 million active participants and representatives. In the competition for skilled professionals, our association is focused on highlighting the region as an attractice place to raise a family and run a business, while constantly working to improve these aspects as well. Prof. Dr. Klaus L. Wübbenhorst Chairman of the Board Association „Economy for the Nuremberg Metropolitan Region e.V.“ „ “ IT‘S TAKING PART THAT COUNTS!

49 Contact Nuremberg Metropolitan Region Office of the Nuremberg Metropolitan Region Theresienstraße 9 D Nuremberg Tel+49 (0) Fax+49 (0)


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