FAIRTRADE FAIRGLOBE marketing strategy or honest initiative?
Veröffentlicht von:Thuy TrinhGeändert vor über 2 Jahren
Präsentation zum Thema: "FAIRTRADE FAIRGLOBE marketing strategy or honest initiative?"— Präsentation transkript:
1 FAIRTRADE FAIRGLOBE marketing strategy or honest initiative? a presentation byTrinh Thuy & Lina Toktogulova
2 LIDL‘s FAIRGLOBE History 2006: LIDL becomes first German discounter to incorporate FairTradeFAIRGLOBE becomes LIIDL‘s own label certifiying their fairtrade products
3 What exactly are FAIRTRADE and FAIRGLOBE? FAIRTRADE is an organized social movementgoal is to help producers in developing countries achieve better trading conditions and to promote sustainability.advocates the payment of higher prices to exporters, as well as higher social and environmental standards.focuses in particular on commodities, or products which are typically exported from developing countries to developed countries, but also consumed in domestic markets (e.g. Brazil and India)E.g. coffee, cocoa, sugar, tea, bananas, cottonpromotes greater equity in international trading partnerships through dialogue, transparency, and respect.promotes sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers in developing countries.Labels and certifies initiatives, e.g. LIDL’s
4 What is FAIRTRADE?FAIRTRADE claims to be the only and best ethical and social certification system to ensures changes in the social, environmental and economic level and also in the human level.
5 Own brand name-Vergibt fairtraide Siegel-Für fair gehandelte Preise
6 Chocolate 0.89€ What is FAIRTRADE ? 1,30€ Fairglobe Chocolate The target of Fair Trade is to improve the economic and social situation of farmers and workers in the global SouthLiving conditions andWorker conditions improveFairglobe Chocolate1,30€Chocolate 0.89€
9 Does LIDL have a good reputation ? Penalty because of poisoned cheeseNewspaperTextil come not from fair productionLidl labourer work on bad conditionsWerden ausspioniertLidl paid about 1 Million euro
10 Are customers interested ? - No control of food- People die- Highly poisoned textilAfter scandal => Lidl changed this negative into a positive thingWorld Supermarkethighly requestedStill buy in Lidl supermarket