Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni.

Präsentation zum Thema: "Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni."—  Präsentation transkript:

1 Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni

2 Eidgenössische Technische Hochschule Zürich Job Positions in Switzerland 1991 - 2005 Quelle: Bundesamt für Statistik Secondary Sector: -19,4% Tertiary Sector: +13,5% Primary Sector: -8,3% Total: +2.6% Number of Jobs in Thousands

3 Eidgenössische Technische Hochschule Zürich Job Positions in Switzerland 2006 Tertiary Sector: 72% Secondary Sector: 24% Primary Sector: 4% Employed Persons: 3‘974‘000 Unemployed: 125‘000 (3.1%) Quelle: Bundesamt für Statistik

4 Eidgenössische Technische Hochschule Zürich Job Positions in Switzerland 2006 Tertiary Sector: 72% Secondary Sector: 24% Primary Sector: 4% Quelle: Bundesamt für Statistik Jobs in 1000‘s

5 Eidgenössische Technische Hochschule Zürich Headlines in the „Old Economy“ Slow Growth Low Tech Dust covered Salary dumping Restructuring Mergers Transfers abroad non-attractive Closing down

6 Eidgenössische Technische Hochschule Zürich Headlines in the „New Economy“ 12191e Goggle Internet Microsoft B to V Skype Com · AOL Netscape Nano dynamic Growth Bio Genomics

7 Eidgenössische Technische Hochschule Zürich „Old Economy“: Markets for Basic Human Needs (Maslow) 12197-e CommunicationMobilityEnergy... Food ClothingHousingHealthSafety physiological spiritual/ philosophical Self- fullfilment Leasure time Pleasure Recognition... Adventure

8 Eidgenössische Technische Hochschule Zürich „New Economy“ Linked to „New Tech“ / „High Tech“: Information Technology Communication Technology Nano Technology Bio Technology Linked to the Future / Expectations High Growth High Valuation Volatility / Bubble Fear / Anxiety

9 Eidgenössische Technische Hochschule Zürich Characteristics The „Old Economy“ The „New Economy“ Satisfies Basic Human Needs = Sustainable Markets Makes Use of Old and New Technologies Makes Use of New Technologies Creates New Needs = Growth Markets Replaces Estabished Products & Processes Rejuvenates Established Products, Systems & Processes

10 Eidgenössische Technische Hochschule Zürich Will Technology save the Swiss Economy? „ Healthy (alive) Economy “: „Continuous Storms destructing existing Structures through (disruptive) Innovations" (Schumpeter,1911) „Traditional Industrial Job Positions“ will continue to decrease

11 Eidgenössische Technische Hochschule Zürich The Role of Enterprises Profitable Enterprises are THE Creators of Jobs

12 Eidgenössische Technische Hochschule Zürich Effectivity = “to do the right things” Vision Objectives Vision Objectives Effectivity through close customer relations

13 Eidgenössische Technische Hochschule Zürich Effectivity(2a): Where to find the „Right Things“ 12108e Sources: Daimler-Chrysler und 3M Comfort-Trend in Cars Memory Seat Market- Pull Source: DaimlerChrysler Glue Technology Post-It Technology- Push Source: 3M

14 Eidgenössische Technische Hochschule Zürich - Market Pull Effectivity(2b): Where to find the „Right Things“ Wireless phone Cable hinders comfort 14006 -Technology Push unused capacity SMS  I love you,  Darling

15 Eidgenössische Technische Hochschule Zürich Quelle: Seghezzi, S. 246 Exciting Quality Performance Quality Basic Quality Degree of customer satisfaction Fulfillment of requirements Effectivity (1): to find the „Right Things“ Excited Customers

16 Eidgenössische Technische Hochschule Zürich Effectivity (3) = to do the Right Things 12129a-e To recognize Customer‘s Needs Success = To put to use Technology x Market x Technology = Success

17 Eidgenössische Technische Hochschule Zürich Efficiency = “to do things right” Vision Objectives Vision Objectives Efficiency Effectivity = Close customer relations

18 Eidgenössische Technische Hochschule Zürich Efficiency: Drive for Operational Excellence „old“ working places disappear „new“ working places are created „Healthy Economy“

19 Eidgenössische Technische Hochschule Zürich Efficiency = „to do things right“ more percise / faster / cheaper / nicer /….. „better use of ressources“ Efficency is the Survival Mode (Necessity) for Enterprises

20 Eidgenössische Technische Hochschule Zürich Innovation = “to realize dreams” Vision Objectives Vision Objectives Efficiency Effectivity = Close customer relations Innovations

21 Eidgenössische Technische Hochschule Zürich Economy: to innovate / grow or to die

22 Eidgenössische Technische Hochschule Zürich 10589e -50,0% +50,0% -50,0% +50,0% Annual Change in R&D intensity (92-97) Annual Change in Market Value (Standardized, 95-99) Source: Mercer How much may R&D cost? (a true but may-be not quite scientific study)

23 Eidgenössische Technische Hochschule Zürich ? 14605 Economy: to innovate / grow or to die

24 Eidgenössische Technische Hochschule Zürich 14005 Technologies change the World, the Enterprises & Us

25 Eidgenössische Technische Hochschule Zürich Swiss Venture with worldwide recognition

26 Eidgenössische Technische Hochschule Zürich Wellenkraftwerk 1

27 Eidgenössische Technische Hochschule Zürich

28 Eidgenössische Technische Hochschule Zürich Time Miniaturization and cost reduction (2) PCs (3) Mobiles (4) Smart Things (1) Mainframe Innovation: ICT - Tomorrow‘s World

29 Eidgenössische Technische Hochschule Zürich Corporate Culture = “to set the context” Vision Objectives Vision Objectives Corporate Culture Efficiency Effectivity = Close customer relations Innovations Profitable Enterprises are the Job Creatiors

30 Eidgenössische Technische Hochschule Zürich 12133e-3 Leader vision intuition conviction determination courage Do the right things Manager+ objectives allocation knowledge perseverance organisation Do things right +Communicator Make them known The Entrepreneur

31 Eidgenössische Technische Hochschule Zürich Corporate Culture 12041e Management Styles C ommand C ontrol C orrect „Under Pressure“ C ontext C ulture C ommunication „Innovative“ C hallenge S upport F eedback “Challenge”

32 Eidgenössische Technische Hochschule Zürich Corporate Culture Values and Attitude 12099-2be innovative competent understandable on-time with self-confidence accountable learning Successful Enterprise

33 Eidgenössische Technische Hochschule Zürich Technology enables / helps Will Technology save the Swiss Economy? However, Technology alone will not do! To find the „Right Things“Effectivity To do „Things“ rightEfficiency To realize „Future Possibilities“Innovation To set a „Creative Context“Corp. Culture