Use this title slide only with an image SAP & SAP HANA TIM101 - UCSC Jay Thoden van Velzen, HANA Services Global Practice, SAP SE April 30, 2015 Public.

Use this title slide only with an image SAP & SAP HANA TIM101 - UCSC Jay Thoden van Velzen, HANA Services Global Practice, SAP SE April 30, 2015 Public

Company Facts

©2015 SAP SE or an SAP affiliate company. All rights reserved.3 Public About SAP Company Facts  Headquartered in Walldorf, Germany  Over 261K customers in 190 countries  Over 67K employees worldwide  2017 Revenue Objectives: €22B, of which €3.0-3.5B cloud Financial Results, FY 2013  SSRS Revenue €14.03B  SW & Cloud Revenue€5.28B  Total Revenue€16.90B  4 years of double-digit SSRS growth

©2015 SAP SE or an SAP affiliate company. All rights reserved.4 Public 74% of the world’s transaction revenue touches an SAP system SAP touches $16 trillion of consumer purchases around the world Product safety solutions from SAP touch $5 trillion of all manufactured goods About SAP: Fast Facts SAP helps reliably reach more than 97% of the world’s wireless subscribers via text messaging Our customers distribute more than 78% of the world’s food SAP powers analytics that track more than 6 billion U.S. stock trades per day to identify fraud and protect investors SAP touches $16 trillion of consumer purchases around the world Our customers produce more than 82% of the world’s medical devices Our customers produce more than 77% of the world’s beer SAP provides solutions for 340 million NBA fans to get more fun out of every game

SAP HANA and Beyond

©2015 SAP SE or an SAP affiliate company. All rights reserved.6 Public SAP HANA: The Versatility of HANA AGILE DATA MARTS ACCELERATORS BW ON HANA SUITE ON HANA APPLICATIONS SAP HANA can be deployed in different ways “SAP HANA converges database and application platform capabilities in-memory to transform transactions, analytics, text analysis, predictive and spatial processing so businesses can operate in real-time.” – www.saphana.com

©2015 SAP SE or an SAP affiliate company. All rights reserved.7 Public Operating at the Speed of Thought Engage in real-time without batch processing ERP on HANA  Real-Time MRP  Real-Time Days Sales Outstanding  Real-Time S&OP  Fast Financial Close …… SAP HANA... Runs smarter… Runs faster… Runs simpler CRM on HANA  Customer Engagement Intelligence  Audience Discovery & Targeting  Customer Segmentation  Marketing Campaign Planning  Social Media Analytics  … SCM on HANA  Supply Chain Info Center

©2015 SAP SE or an SAP affiliate company. All rights reserved.8 Public Journey to a SAP HANA based Enterprise Target Architecture Align Business and IT Strategy Left behind Irrelevant Keeping the Lights on De- stabilizing Operations and Infra Structure Business Capability IT Capability Renovate Business Renovate IT Innovate Change Innovate and Transform  Top Line growth – Increase Revenue –Business Model Innovation –New Business Processes  Align Business and IT Capabilities Renovate your Business  Bottom Line growth – Reduce Cost –Simplification of existing Business Processes –Elimination of no-value add Business Processes  Operate around technical constraints Renovate your IT  Upgrade Systems  Minimize technical constraints  Manage TCO

SAP Business Suite Progression

©2015 SAP SE or an SAP affiliate company. All rights reserved.10 Public System of Engagement mySAP.com One Step Business R/1 Mainframe R/2 Mainframe R/3 Client/Server SAP NetWeaver Enterprise Service Oriented Architecture BW Business Suite 7.0 ERP / ECC CRM SCM PLM SRM SAP Business Application Revolution Companies adapt to ITIT adapts to processes IT centers on people IT adopts to Companies SAP on HANA Enterprise Application Consumer Apps Real Time Data Platform BW on HANA Suite on HANA SAP ERP powered by SAP HANA SAP CRM on HANA SAP PLM on HANA SAP SCM on HANA SAP SRM on HANA* 1999/20001972 1979 199220092004 2012

SAP HANA to SAP S4HANA Leading with unique innovations SAP S4HANA SAP Simple Finance powered by SAP HANA SAP Business Suite powered by SAP HANA SAP HANA SAP Business Warehouse powered by SAP HANA 2011 2013 2012 2014 - real-time analysis - real-time reporting - real-time business - olap & oltp together - HANA Enterprise Cloud for Suite on HANA 2015 > - in-memory platform - instant financial insight - no aggregates - single source of truth - new suite designed to run simple - new user experience - choice of deployment 1.800+ Customers 2.000+ Customers

©2015 SAP SE or an SAP affiliate company. All rights reserved.12 S/4HANA – unique value for business Reimagined Business Models Simplicity to connect to people, devices, business networks Reimagined Business Decisions Simplicity to get any insight on any data from anywhere Reimagined Business Processes Simplicity to focus on the essential tasks and change business processes No more batch – all processes in real time No more complex collaboration – all business connected No more manual consolidation – all decisions on the fly and at the highest level of granularity S/4 HANA

©2015 SAP SE or an SAP affiliate company. All rights reserved.13 S/4HANA – unique value for IT and users Reimagined User Experience Simplicity to get the job done on any device with SAP Fiori UX and interactive graphics Reimagined Data Models Simplicity to reduce data footprint with in-memory technology – no indices, no aggregates, no redundancies Reimagined System Configuration Simplicity to configure the system with guided configuration Role orientedFunction oriented Guided configuration In-memory platform HANA Traditional databases

©2015 SAP SE or an SAP affiliate company. All rights reserved.14 Public SAP Real-time Data Platform MPP Scale-Out HOW? With a Real Time Data Platform Vision Convergence of best in class 3rd Party BI Client SAP NetWeaver (On Premise / Cloud) Custom Apps SAP Business Suite SAP Business Warehouse SAP Big Data Applications SAP Analytics SAP Mobile Open Developer APIs and Protocols Common Landscape Management SAP HANA Platform SAP Sybase ASE Common Modeling Sybase PowerDesigner HADOOP 3 rd Party DB SAP Sybase SQLA SAP Sybase ESP SAP Sybase IQ SAP Smart Data Services Platform SAP Sybase Replication Server SAP Data Services SAP MDG, MDM SAP SLT

©2015 SAP SE or an SAP affiliate company. All rights reserved.15 Public S/4HANA Analytic Landscape Understanding the big picture BW EDWHadoop/Spark Fiori AppsBI4LumiraDesign StudioOLAP PAL/AFL/BPL/SAS/R int.NLPGeospatial Predictive Views (CDS, Analytic, Calculation) Other data sources Other data Graph Engine 3 rd party https/oData/SQL/MDX ApplicationsAnalyticsDashboardingAdvanced Analytics HANA Platform SDA NLS/IQ IoT data source Embedded BW

The Future Analytics Big Data, Internet of Things, Predictive Analytics and Machine Learning, and convergence of transactional and analytic applications

©2015 SAP SE or an SAP affiliate company. All rights reserved.18 Public The Future (of) Analytics: Predict & Act From raw data to standard reporting and Ad-hoc and OLAP Analytics to Predictive Analysis to Predictive Modeling and complex statistics to Recommended Actions

©2015 SAP SE or an SAP affiliate company. All rights reserved.19 Public The Future Analytics Big Data Predictive Visualization Apps HANA Actions Suite The Future Analytics The Future Analytics 1: - Overview The Future Analytics: 2 - Big Data, Predictive and HANA The Future Analytics: 3 - Apps and Visualization The Future Analytics: 4 - Suite and Actions The Future of Analytics & Big Data (sapserviceshub.com)The Future of Analytics & Big Data (sapserviceshub.com) (video)

©2015 SAP SE or an SAP affiliate company. All rights reserved.20 Public Example: Smart component sourcing and shipment Which components fail when and how? Who can sell me n components at best price and volume, and how quickly can you ship? Who wants the same model at a discounted price and when? Inventory?

Personal Experience

©2015 SAP SE or an SAP affiliate company. All rights reserved.23 Public Jay Thoden van Velzen Business Objects  Support Engineer (“programmability”) – UK  Consultant (Web Intelligence SDK) – UK  (Extranet Specialist – USA)  Senior, then Principal Consultant – USA  (Principal Architect – USA)  Global Quality Office SAP (acquired BOBJ 2007)  Program Director, Global Analytics Services –Escalations, Best Practices & Methodology, Solution Architecture, Operations  Program Director, HANA Services Global Practice (current) –Agile Datamarts/initial launch –BW on HANA –Suite on HANA –Big Data/IoT/Machine Learning –S/4HANA 1999 2001 2006 2007 2011 2015 Services implementation strategic

©2015 SAP SE or an SAP affiliate company. All rights reserved.28 Public Typical Tasks As Implementation Consultant  Java/JSP (ASP occasionally) development for Web Intelligence customizations  (Analytic) Landscape Architecture Design and System Sizing  Load- and Performance Testing  Technical Lead Since then  Project reviews, de-escalations and QA reviews  Best Practices & Methodology  Solution Architecture  License and Services Sales Support (EBC Palo Alto and on-site)  GTM  Services Operations  Enablement and Education  Strategic topics: Big Data, IoT, Machine Learning/Predictive, Data Visualization, Security  SCN blogs

©2015 SAP SE or an SAP affiliate company. All rights reserved. Thank you Contact information: Jay Thoden van Velzen Program Director, HANA Services Global Practice jay.thoden.van.velzen@sap.com +1 408 921 1301

©2015 SAP SE or an SAP affiliate company. All rights reserved.30 Public © 2015 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.http://global12.sap.com/corporate-en/legal/copyright/index.epx Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

©2015 SAP SE or an SAP affiliate company. All rights reserved.31 Public © 2015 SAP SE oder ein SAP-Konzernunternehmen. Alle Rechte vorbehalten. Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, ohne die ausdrückliche schriftliche Genehmigung durch SAP SE oder ein SAP-Konzernunternehmen nicht gestattet. SAP und andere in diesem Dokument erwähnte Produkte und Dienstleistungen von SAP sowie die dazugehörigen Logos sind Marken oder eingetragene Marken der SAP SE (oder von einem SAP-Konzernunternehmen) in Deutschland und verschiedenen anderen Ländern weltweit. Weitere Hinweise und Informationen zum Markenrecht finden Sie unter http://global.sap.com/corporate-de/legal/copyright/index.epx.http://global.sap.com/corporate-de/legal/copyright/index.epx Die von SAP SE oder deren Vertriebsfirmen angebotenen Softwareprodukte können Softwarekomponenten auch anderer Softwarehersteller enthalten. Produkte können länderspezifische Unterschiede aufweisen. Die vorliegenden Unterlagen werden von der SAP SE oder einem SAP-Konzernunternehmen bereitgestellt und dienen ausschließlich zu Informations- zwecken. Die SAP SE oder ihre Konzernunternehmen übernehmen keinerlei Haftung oder Gewährleistung für Fehler oder Unvollständigkeiten in dieser Publikation. Die SAP SE oder ein SAP-Konzernunternehmen steht lediglich für Produkte und Dienstleistungen nach der Maßgabe ein, die in der Vereinbarung über die jeweiligen Produkte und Dienstleistungen ausdrücklich geregelt ist. Keine der hierin enthaltenen Informationen ist als zusätzliche Garantie zu interpretieren. Insbesondere sind die SAP SE oder ihre Konzernunternehmen in keiner Weise verpflichtet, in dieser Publikation oder einer zugehörigen Präsentation dargestellte Geschäftsabläufe zu verfolgen oder hierin wiedergegebene Funktionen zu entwickeln oder zu veröffentlichen. Diese Publikation oder eine zugehörige Präsentation, die Strategie und etwaige künftige Entwicklungen, Produkte und/oder Plattformen der SAP SE oder ihrer Konzern- unternehmen können von der SAP SE oder ihren Konzernunternehmen jederzeit und ohne Angabe von Gründen unangekündigt geändert werden. Die in dieser Publikation enthaltenen Informationen stellen keine Zusage, kein Versprechen und keine rechtliche Verpflichtung zur Lieferung von Material, Code oder Funktionen dar. Sämtliche vorausschauenden Aussagen unterliegen unterschiedlichen Risiken und Unsicherheiten, durch die die tatsächlichen Ergebnisse von den Erwartungen abweichen können. Die vorausschauenden Aussagen geben die Sicht zu dem Zeitpunkt wieder, zu dem sie getätigt wurden. Dem Leser wird empfohlen, diesen Aussagen kein übertriebenes Vertrauen zu schenken und sich bei Kaufentscheidungen nicht auf sie zu stützen.

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