Bayerisches Staatsministerium für Ernährung, Landwirtschaft und Forsten holiday on farms in Bavaria – success factors 5th April 2013 Kielce, Poland Gisela Hammerschmid

Folie 2Gisela Hammerschmid, Ref. A 3 Bayerisches Staatsministerium für Ernährung, Landwirtschaft und Forsten FREE STATE OF BAVARIA 20% of the total land area of Germany 12.5 million inhabitants Capital and largest city: Munich, the third largest city in Germany Rich in traditions and culture, regional specialities, old history, nice villages and warm-hearted people, spectacular landscapes

Folie 3Gisela Hammerschmid, Ref. A 3 Bayerisches Staatsministerium für Ernährung, Landwirtschaft und Forsten AGRICULTURE IN BAVARIA 2010: farms (> 5 ha) average size: 32,1 ha Almost every third farm of Germany is located in Bavaria 60 % of the farms generate combined income (e.g. directmarketing, home services and party services, learning on farms or holiday on farms)

Folie 4Gisela Hammerschmid, Ref. A 3 Bayerisches Staatsministerium für Ernährung, Landwirtschaft und Forsten HOLIDAY ON FARMS – DEFINITION farming activities can be experienced the accommodation is on the farm or nearby most services are done by the farmers and their wifes themselves

Folie 5Gisela Hammerschmid, Ref. A 3 Bayerisches Staatsministerium für Ernährung, Landwirtschaft und Forsten farms different regional spread number of nights: 1991: 7.1 Mio. nights 2012: 12.7 Mio. nights Rise of about 20 % in the last 10 years guests spend nearly 500 Mio. professionalization, quality management and product orientation HOLIDAY ON FARMS - FACTS

Folie 6Gisela Hammerschmid, Ref. A 3 Bayerisches Staatsministerium für Ernährung, Landwirtschaft und Forsten to enjoy selfmade products and bavarian specialities to communicate with an unique rural family an idea of agriculture and bavarian tradition CONCEPT: FARM TOURISM IS FOR GUESTS WHO WANT: to be directly in contact with nature and animals success factor 1

Folie 7Gisela Hammerschmid, Ref. A 3 Bayerisches Staatsministerium für Ernährung, Landwirtschaft und Forsten SPECIALIZATION AND TARGET GROUPS families with children sanity and wellness nature and activities (e.g. hiking, skiing, cycling, fishing, horse riding) art and culture disabled people older people success factor 2

Folie 8Gisela Hammerschmid, Ref. A 3 Bayerisches Staatsministerium für Ernährung, Landwirtschaft und Forsten QUALITY Objective, hard skills e.g. laws and regulations standards of quality architecture and design classification Individual, soft skills e.g. friendliness, atmosphere flexibility taste of the regional products special offers, not expected success factor 3

Folie 9Gisela Hammerschmid, Ref. A 3 Bayerisches Staatsministerium für Ernährung, Landwirtschaft und Forsten PROFESSIONAL MARKETING www online-based communication and booking worldwide network, social media brochures catalogs from the region, tourism-associations fairs, e. g. international green week in Berlin membership in associations e. g. association for holiday on farms in bavaria (1.600 members): success factor 4

Folie 10Gisela Hammerschmid, Ref. A 3 Bayerisches Staatsministerium für Ernährung, Landwirtschaft und Forsten research center for agriculture / institute for business management and agrarian structure 7 offices for rural development 47 offices for food, agriculture and forestry Bavarian State Ministry for Food, Agriculture and Forestry

Folie 11Gisela Hammerschmid, Ref. A 3 Bayerisches Staatsministerium für Ernährung, Landwirtschaft und Forsten QUALIFICATIONS, CONSULTATION individual and comprehensive advice seminars for orientation and targeted development, e.g.: analysis of the actual situation finding a solution and work out a concept, which fits to the farm, the farmers and the region becoming more professional qualifying for target groups exchange of experiences networking circle of quality (implementation of quality management) success factor 5

Folie 12Gisela Hammerschmid, Ref. A 3 Bayerisches Staatsministerium für Ernährung, Landwirtschaft und Forsten working- situation financial situation farm, region education personality Basics General- basics Special courses Networking Qualification concept networking with economy- and social-partners special courses common courses e. g. quality-courses professional basics orientation and decision

Folie 13Gisela Hammerschmid, Ref. A 3 Bayerisches Staatsministerium für Ernährung, Landwirtschaft und Forsten FINANCIAL SUPPORT –INVESTMENT AID PROGRAMS FOR FARMS funding of diversifications aid money from EU, D, BY aid quota 25 % of the investments, max (investments to ) investments in building, equipement (technical, fixedly), communication technology, outside-facilities funding conditions, e. g. concept and calculation of profitability profession, appropriate to the main-target 25 beds maximum LEADER success factor 6

Folie 14Gisela Hammerschmid, Ref. A 3 Bayerisches Staatsministerium für Ernährung, Landwirtschaft und Forsten COOPERATIONS with other providers of holiday on farms with further activities in the field of agritourism experimental adventure on farms for children gastronomy and cafe on farms catering and services with regional products and specialties picknick service for hikers marketplaces with self-made products guided tours on farms and in the area success factor 7

Folie 15Gisela Hammerschmid, Ref. A 3 Bayerisches Staatsministerium für Ernährung, Landwirtschaft und Forsten Thank you for your attention!