Villas Termales, La Toja Adaption to the German Market Villas Termales - AGM La Toja, Dr. Stefan Kannewischer Thermalbäder  Sportbäder  Freizeit- und Erlebnisbäder  Wellnessanlagen  Hotel-Spa

Badekultur und Bäderqualität Villas Termales, La Toja2  End of 19th century: German Government takes over the swimming pool market  Motivation at the beginning: health for the people in the sense of hygiene, later health in the sense of good shape  In the 20th century: Monoculture of sports pools and rehabilitation-oriented thermal baths (health-insurance financed cure)  In 1980s first prevention-oriented thermal baths  1990s: decline of health-insurance financed cure  2000s: wellness-orientation of most thermal baths Development of German Thermal Baths

Badekultur und Bäderqualität Villas Termales, La Toja3  Thermal towns have changed or are still changing to self- financed wellness / health tourism  Strong and stable bathing culture in Germany  Large amount of thermal baths; market saturation  Lost investment subsidies needed because of historical price dumping  Significant need for renovation  Energy/water price increases + lack of staff as challenges Current situation  Some privatisations, partially failed  Cheap, unsustainable renovations

Badekultur und Bäderqualität Villas Termales, La Toja4  Demand in wellness area slightly increasing / stable  Times of wellness hoax / hocus-pocus are over (medical benefit is becoming again more important)  Asia trend and theme worlds are declining, more regional theming  Hotels attached to thermal baths are becoming popular  Qualified guests lead to market differentiation (quality vs. experience) Development of wellness movement

Badekultur und Bäderqualität Villas Termales, La Toja5  Positioning: Relaxation, Wellness and Health (no cure / not medical)  Areas: Thermal bath, textile free sauna, wellness / treatments  Variety in each category  Outdoor areas or at least sight connection to nature  Massages and cosmetics are the most popular treatments  German or English language  Attractive architecture Requirements concerning the offering

Badekultur und Bäderqualität Villas Termales, La Toja6  Location  Views  Outstanding design  Guest guidance  Quality  Bright  Friendly  Well-feeling Architecture, Design and Ambiente

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Villas Termales, La Toja Kannewischer Management AG Dr. Stefan Kannewischer Chamerstrasse 52 CH-6300 Zug Tel Fax Kannewischer Ingenieurgesellschaft mbH Jürgen Kannewischer Beuttenmüllerstrasse 30 D Baden-Baden Tel Fax Thank you for your attention Thermalbäder  Sportbäder  Freizeit- und Erlebnisbäder  Wellnessanlagen  Hotel-Spa