DIE WIRKUNG KLASSISCHER RADIOWERBUNG IM VERGLEICH ZU RADIOSPONSORING

Slides:



Advertisements
Ähnliche Präsentationen
How many past participles can you find in this elephant? List them!
Advertisements

How many past participles can you find in this elephant? List them!
Die deutsche Satzstellung
-A demonstrative pronoun refers to a person or thing JUST mentioned that needs to be referred to in more detail. -In English, the demonstrative pronouns.
The future tense..
The Simple Past Tense.
How many more nouns can you think of?
Handy Mobile.
When writing a film/literary analysis, you will focus on specific attribute(s) of the film/text. When discussing these attributes, you will want to make.
Learn about animal names and sounds in German!
Writing assessment say what your school is called say what time school starts and finishes say what you eat and drink at breaktime what subjects you like.
You need to use your mouse to see this presentation © Heidi Behrens.
You need to use your mouse to see this presentation © Heidi Behrens.
The future tense with werden The verb werden werdensie / Sie werdetihr werdenwir wirder / sie / es wirstdu werdeich.
You need to use your mouse to see this presentation © Heidi Behrens.
You need to use your mouse to see this presentation
You need to use your mouse to see this presentation.
Mittwoch, den 19. Oktober Was gibt es in deinem Haus?
© Boardworks Ltd of 8 Time Manner Place © Boardworks Ltd of 8 This icon indicates that the slide contains activities created in Flash. These.
You need to use your mouse to see this presentation © Heidi Behrens.
Zahlen & Fakten. INFOSCREEN im FOCUS INFOSCREEN ist bekannter INFOSCREEN ist sympatischer INFOSCREEN ist gefälliger Die jüngste FOCUS AdBench-Studie (2003)
How to use and facilitate an OptionFinder Audience Response System.
Grammy Kritik Projekt Kritik. Hintergrund: You and your partner are Grammy critics talking about the results of the 2014 Grammy’s. This is a 2 – 5 minute.
Do you know the names for all of the pieces of furniture on your table?
©2014 GermanTeacherResources.com
Relativpronomen Der Mann ist mein Onkel. --Wir haben den Mann im Theater gesehen. You can express related ideas in separate sentences, or you can.
Coordinating Conjunctions Why we need them & how to use them deutschdrang.com.
Review of Verb Tense & Expressing Opinions
E STUNDE Deutsch AP. Freitag, der 24. Mai 2013 Deutsch AP (E Stunde)Heute ist ein D Tag Goal: to understand authentic written text, audio material and.
You need to use your mouse to see this presentation © Heidi Behrens.
E STUNDE Deutsch AP. Freitag, der 26. April 2013 Deutsch AP (E Stunde)Heute ist ein E Tag Goal: to understand authentic written text, audio material and.
E STUNDE Deutsch AP. Donnerstag, der 9. Mai 2013 Deutsch AP (E Stunde)Heute ist ein G Tag Goal: to understand authentic written text, audio material and.
The Subjunctive What? -The subjunctive is used to express hypothetical situations. -A ‘mood’ used to express these situations Eg. If he came, we would.
E STUNDE Deutsch AP. Dienstag, der 23. April 2013 Deutsch AP (E Stunde)Heute ist ein B Tag Goal: to understand authentic written text, audio material.
Studentenstreik 2009, 2010 in Deutschland Part 1: Studiengebühren.
E STUNDE Deutsch AP. Dienstag, der 28. Mai 2013 Deutsch AP (E Stunde)Heute ist ein E Tag Goal: to understand authentic written text, audio material and.
Studentenstreik 2009, 2010 in Deutschland Part 1: Studiengebühren.
You need to use your mouse to see this presentation © Heidi Behrens.
Kapitel 4: Mein Tag Sprache.
Memorisation techniques
Fotografier nicht!. Iss nicht! Rauch nicht! What is the meaning in English? How do I say “Let’s go” Gehen wir! How do I command someone to not eat,
E STUNDE Deutsch AP. Donnerstag, der 30. Mai 2013 Deutsch AP (E Stunde)Heute ist ein G Tag Goal: to understand authentic written text, audio material.
Chair of Business and Human Resource Education II Prof. Dr. Marc Beutner EU-StORE: The EU-StORe OER and Learning scenario conference, Rome 27 th – 29 th.
Environment problems The problems - The problem of waste  too much trash -People use too much cars -Oil platform accidents -Exhaust gas pollution -Deforestation.
1 DAS ÖSTERREICHISCHE GALLUP INSTITUT TV-Impacttest Marke „Sujet“ tt.mm.jjjj.
On the case of German has 4 cases NOMINATIVE ACCUSATIVE GENITIVE DATIVE.
(Name of presenter) (Short title of presentation).
What’s the weather like?. Look at the question above Turn it around and you have Das Wetter ist.... The phrase Das Wetter ist.... or Es ist.... can be.
© Boardworks Ltd of 8 © Boardworks Ltd of 8 This icon indicates that the slide contains activities created in Flash. These activities are not.
ECOMMERCE IN DANGER 3. Europe-wide Survey on Restrictions at eCommerce by Choice in eCommerce Bundesverband Onlinehandel e.V. Oliver Prothmann President.
Gesund oder ungesund?.
The perfect tense (haben)
Writing Preparation Task Meine Ferien Wie ist deine Stadt/dein Dorf
Jetzt machen Venues aufmachen!!! Geh zu
You need to use your mouse to see this presentation
Jetzt machen Venues aufmachen!!! Geh zu
MEDIENKONSUM VERBESSERT DIE STIMMUNG – RADIO AM STÄRKSTEN
DIE WIRKUNG KLASSISCHER RADIOWERBUNG IM VERGLEICH ZU RADIOSPONSORING
Ein wenig Grammatik Plural subject pronouns Verb Endings
Past tense As confusing as it may be, there are different kinds of past tense. Both simple past and present perfect are used to talk or write about the.
You need to use your mouse to see this presentation
THE PERFECT TENSE IN GERMAN
THE PAST TENSE (Part 3) VERBS WHICH TAKE SEIN
Die sehr hungrige Raupe
THE PAST TENSE (Part 3) VERBS WHICH TAKE SEIN
Make-up Work from Montag, 30.1
Look at the photo during the preparation period.
 Präsentation transkript:

DIE WIRKUNG KLASSISCHER RADIOWERBUNG IM VERGLEICH ZU RADIOSPONSORING 06.08.2018 DIE WIRKUNG KLASSISCHER RADIOWERBUNG IM VERGLEICH ZU RADIOSPONSORING Beispiel: Starbucks VIA (Instantkaffee) Allgemeine Markenerinnerung Quelle: Presenter Endorsement Research, entertainmentMediaResearch, 2009 Basis: „Do you remember hearing any brands mentioned during this piece of audio?“ 260 respondents per piece of audio

DIE WIRKUNG KLASSISCHER RADIOWERBUNG IM VERGLEICH ZU RADIOSPONSORING 06.08.2018 DIE WIRKUNG KLASSISCHER RADIOWERBUNG IM VERGLEICH ZU RADIOSPONSORING Beispiel: Starbucks VIA (Instantkaffee) Ungestützte Markenerinnerung Quelle: Presenter Endorsement Research, entertainmentMediaResearch, 2009 Basis: „Which brands did you hear mentioned?“ 190 respondents per piece of audio

DIE WIRKUNG KLASSISCHER RADIOWERBUNG IM VERGLEICH ZU RADIOSPONSORING 06.08.2018 DIE WIRKUNG KLASSISCHER RADIOWERBUNG IM VERGLEICH ZU RADIOSPONSORING Beispiel: Starbucks VIA (Instantkaffee) Positive Markenbewertung Quelle: Presenter Endorsement Research, EntertainmentMediaResearch, 2009 Base: „Starbucks VIA was mentioned in the audio. Did the audio make you fell more or less positive about the brand?“ 260 respondents per piece of audio

DIE WIRKUNG KLASSISCHER RADIOWERBUNG IM VERGLEICH ZU RADIOSPONSORING 06.08.2018 DIE WIRKUNG KLASSISCHER RADIOWERBUNG IM VERGLEICH ZU RADIOSPONSORING Recall-Ergebnisse für Sonderplatzierungen im Radio Deutlich bessere Resultate durch Erstplatzierungen und Single-Spots Quelle: ORF-Enterprise 2005; Triconsult, Pers. 14-49, n=400