SIT-MOON ESPRIT Project Nr st Review, Brussels, 27th of April 1998 slide 1 Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Editioni San Paolo Arista Riccardo Peratello TU-WIEN User requirements & market survey Introduction D1.1 User requirements & market survey –Responsible: TU-WIEN –Collaborators: SIEMENS and ROBOTIKER

SIT-MOON ESPRIT Project Nr st Review, Brussels, 27th of April 1998 slide 2 Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Editioni San Paolo Arista Riccardo Peratello TU-WIEN User requirements & market survey Presentation flow Objectives Principal themes Conclusion

SIT-MOON ESPRIT Project Nr st Review, Brussels, 27th of April 1998 slide 3 Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Editioni San Paolo Arista Riccardo Peratello TU-WIEN User requirements & market survey Objectives To give some highlights about EP To focus particular points of interest for publishers To fix the position of SIT-MOON

SIT-MOON ESPRIT Project Nr st Review, Brussels, 27th of April 1998 slide 4 Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Editioni San Paolo Arista Riccardo Peratello TU-WIEN User requirements & market survey Principal themes Development of the Information Society On-line & Off-line The content industry Competence model and SIT-MOON

SIT-MOON ESPRIT Project Nr st Review, Brussels, 27th of April 1998 slide 5 Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Editioni San Paolo Arista Riccardo Peratello TU-WIEN Development of the Information Society User requirements & market survey develop. of new HW & SW infrastructures new products/ contents new user groups new HW & SW new services new applications new requirements Phase I Phase II

SIT-MOON ESPRIT Project Nr st Review, Brussels, 27th of April 1998 slide 6 Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Editioni San Paolo Arista Riccardo Peratello TU-WIEN User requirements & market survey Development of the Information Society Digital form, compression. Transmission Convergence: - Telecommunications - Informatic - Content Industry

SIT-MOON ESPRIT Project Nr st Review, Brussels, 27th of April 1998 slide 7 Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Editioni San Paolo Arista Riccardo Peratello TU-WIEN User requirements & market survey On-line Radio: in every household Television: in every household - cable TV in B, NL = 90% - A, N, F, D, S 30% - 50% - DTH (satellite) = in EU (1997) Internet 1983: 500 hosts1994: hosts 1987: hosts1996: hosts 1992: hosts1997: hosts

SIT-MOON ESPRIT Project Nr st Review, Brussels, 27th of April 1998 slide 8 Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Editioni San Paolo Arista Riccardo Peratello TU-WIEN User requirements & market survey Events are input for the TV. They can be external or internal. These events are time depending with the following characteristics: I) defined period of time ii) linear iii) punctual iv) not reversible v) not repeated The television elaborates these events and produces TV - documents On-line: TV & Internet events TV transmission TV documents

SIT-MOON ESPRIT Project Nr st Review, Brussels, 27th of April 1998 slide 9 Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Editioni San Paolo Arista Riccardo Peratello TU-WIEN User requirements & market survey TV - documents inherit from the events: - I) (if live transm.), ii) at 100% - iii), iv) and v) partially. Time versus Space. Video on demand --> internet Manipulation of the material for creating hypertextual applications. (SIT-MOON) On-line: TV & Internet interaction transmission Television Internet Networking Broadcasting reception archiving DIGITISED TV

SIT-MOON ESPRIT Project Nr st Review, Brussels, 27th of April 1998 slide 10 Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Editioni San Paolo Arista Riccardo Peratello TU-WIEN User requirements & market survey Off-line Traditional media (paper) - Newspapers, Magazines, Books, - Corporate, Education, STM. CD-ROM - CD-Roms sold in EU in 1996: Computer games have 50% of the volume DVD - DVD: Audio, Movie, ROM, Eraseble - Capacity: 4,7 - 8,5 - 9, GB

SIT-MOON ESPRIT Project Nr st Review, Brussels, 27th of April 1998 slide 11 Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Editioni San Paolo Arista Riccardo Peratello TU-WIEN User requirements & market survey EU Traditional media Corporate Newspaper Books Magazines SMT Educ. Millions ECU Prevision in EP 2000 The content industry (no TV) Billions ECU

SIT-MOON ESPRIT Project Nr st Review, Brussels, 27th of April 1998 slide 12 Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Editioni San Paolo Arista Riccardo Peratello TU-WIEN User requirements & market survey The content industry The production is labor intensive - The creative activity is not mechanics - The content production is not scalable Double nature of the final product - The content is public - The support is private

SIT-MOON ESPRIT Project Nr st Review, Brussels, 27th of April 1998 slide 13 Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Editioni San Paolo Arista Riccardo Peratello TU-WIEN User requirements & market survey 34%30%14% The content industry Layout Redact. Creat. Print Distrib. 22% P. of Sale Print Publ. EP Publ. off-line EP Publ. on-line CD Prod Master Plat.Man. Serv.Int. * some costs are payed by the end users Profit Creat. Redact. Layout Profit Creat. Redact. Layout Profit Distrib. P. of Sale

SIT-MOON ESPRIT Project Nr st Review, Brussels, 27th of April 1998 slide 14 Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Editioni San Paolo Arista Riccardo Peratello TU-WIEN User requirements & market survey Positioning of SIT-MOON in the EP online offline PC-basedTV-based CD-ROM DVD-ROM Internet ServicesWeb-TV Digital TV DVD-Video SIT-MOON online production offline production SIT-MOON

SIT-MOON ESPRIT Project Nr st Review, Brussels, 27th of April 1998 slide 15 Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Editioni San Paolo Arista Riccardo Peratello TU-WIEN User requirements & market survey Market Access Content Creation Content Packaging Market Making Delivery Support Interface & Systems Content Layer Infrastructure Services Layer Transport PAN S.PAOLO ARISTA EDIT4 SIEMENSROBOTIKER Competence model POLI-MI TU-WIEN

SIT-MOON ESPRIT Project Nr st Review, Brussels, 27th of April 1998 slide 16 Siemens AG Österreich Robotiker Technische Universität Wien Politecnico di Milano PAN Verlag EDIT 4 Editioni San Paolo Arista Riccardo Peratello TU-WIEN User requirements & market survey Conclusions SIT-MOON increases the scalability in the production process It fits into the competence model for EP SIT-MOON is an open environment