MOBILE HOT
1.New Hardware, new Players 2.Omnichannel 3.Data Driven Business 4.Connected Touchpoints 5.Connected Screens 6.App Ecosystem 7.App Search 8.App Advertising 9.Location Based Advertising 10.Social Media Advertising
NEW HARDWARE NEW PLAYERS #1 > Video ansehen
OMNICHANNEL #2 We all know the world is moving to mobile. But many mobile marketers feel like they have thrown a party and no one came. Understand that mobile follows new rules: invest, optimize & find ideal cadence.
DATA DRIVEN BUSINESS #3
CONNECTED TOUCHPOINTS #4
CONNECTED SCREENS #5
> Video ansehen
APP ECOSYSTEM #6 Today the most innovative apps are the ones that are simply a companion to a device that brings the value. The next thing in this evolution will be apps that will allow to combine and analyze all kinds of data from multiple sources.
APP SEARCH #7
Quelle: Einflussfaktoren zum App Install
APP MARKETING #8
Rasch fallende Installationsraten. App Erscheinung. Viele Installationen. Aktiv suchende User. Typische App-Kurve App Erscheinung. Ideale App-Kurve Beständig hohe Installations- und Benutzerzahlen durch Bought und Owned Media Aktivitäten, kontinuierliche Verbesserung, Bewerbung und Optimierung.
LOCATION BASED ADVERTISING #9
SOCIAL MEDIA ADVERTISING #10 > Burberry ansehen> Smart ansehen
DANKE FÜR EURE AUFMERKSAMKEIT.