MOBILE HOT 10 2016 1.New Hardware, new Players 2.Omnichannel 3.Data Driven Business 4.Connected Touchpoints 5.Connected Screens 6.App Ecosystem 7.App.

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 Präsentation transkript:

MOBILE HOT

1.New Hardware, new Players 2.Omnichannel 3.Data Driven Business 4.Connected Touchpoints 5.Connected Screens 6.App Ecosystem 7.App Search 8.App Advertising 9.Location Based Advertising 10.Social Media Advertising

NEW HARDWARE NEW PLAYERS #1 > Video ansehen

OMNICHANNEL #2 We all know the world is moving to mobile. But many mobile marketers feel like they have thrown a party and no one came. Understand that mobile follows new rules: invest, optimize & find ideal cadence.

DATA DRIVEN BUSINESS #3

CONNECTED TOUCHPOINTS #4

CONNECTED SCREENS #5

> Video ansehen

APP ECOSYSTEM #6 Today the most innovative apps are the ones that are simply a companion to a device that brings the value. The next thing in this evolution will be apps that will allow to combine and analyze all kinds of data from multiple sources.

APP SEARCH #7

Quelle: Einflussfaktoren zum App Install

APP MARKETING #8

Rasch fallende Installationsraten. App Erscheinung. Viele Installationen. Aktiv suchende User. Typische App-Kurve App Erscheinung. Ideale App-Kurve Beständig hohe Installations- und Benutzerzahlen durch Bought und Owned Media Aktivitäten, kontinuierliche Verbesserung, Bewerbung und Optimierung.

LOCATION BASED ADVERTISING #9

SOCIAL MEDIA ADVERTISING #10 > Burberry ansehen> Smart ansehen

DANKE FÜR EURE AUFMERKSAMKEIT.