Project “APOLLO” Delivering business value through co-innovation SAP Consumer Mobile Solution for CP‘s and Retailers Inform and Influence Consumer at the.
Veröffentlicht von:Lisa KauferGeändert vor etwa einem Jahr
Präsentation zum Thema: "Project “APOLLO” Delivering business value through co-innovation SAP Consumer Mobile Solution for CP‘s and Retailers Inform and Influence Consumer at the."— Präsentation transkript:
Project “APOLLO” Delivering business value through co-innovation SAP Consumer Mobile Solution for CP‘s and Retailers Inform and Influence Consumer at the Point of Decision Moscow, Russia Sept 9, 2011
SAP Consumer Mobile Solution Inform and Influence Consumers at the point of Decision Mobile Phones poised to transform consumer everyday activities. Consumer sees shopping as the most attractive starting point. Key to value proposition to consumer and retailers is personalization and real-time capability Tremendous interest from retailers and consumer product companies (CP) in precision retailing vision SAP uniquely qualified based on market footprint, rich product/technology portfolio and new consumer-centric corporate strategy Apollo’s objective is to demonstrate value of precision retailing by leveraging SAP’s assets to deliver solution as a service. Short time-to-market through co-innovation and full scale market pilots with industry leaders.
SAP Consumer Mobile Solution: An enterprise application designed for one-to-one interaction ConsumerRetailers & CP’s Apollo Marketing Management Platform: An on-demand solution to deliver targeted information in real-time to the consumer before a purchasing decision is made CRMERPBI A Personal Shopping Assistant A Marketing Platform to Inform, Influence & Analyze LEGACY SYSTEMS & NEW SERVICES POS Real-Time, Personalized Service 1 - Understand Consumer Shopping Context: Who, What, Where, When 2 -Send product & availability info and personalized special offers to consumers under an optimized format RTOM PMR APOLLO
Casino Group – Initial Consumer Use-case Precision Retailing Real-time Suggestions & Special Offers Location (Inventory & Promotions) CRM Profile (Loyalty Status) Consumer Lifestyle Choices 3 opportunities for Casino to influence consumers before they reach check-out. Casino Data Apollo Consumer Mobile Solution Drives Personalized Real Time Targeted Special Offers Optimized Shopping List Up-Sell & Cross-Sell