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MOBILE HOT 10 2016 1.New Hardware, new Players 2.Omnichannel 3.Data Driven Business 4.Connected Touchpoints 5.Connected Screens 6.App Ecosystem 7.App.

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Präsentation zum Thema: "MOBILE HOT 10 2016 1.New Hardware, new Players 2.Omnichannel 3.Data Driven Business 4.Connected Touchpoints 5.Connected Screens 6.App Ecosystem 7.App."—  Präsentation transkript:

1

2 MOBILE HOT

3 1.New Hardware, new Players 2.Omnichannel 3.Data Driven Business 4.Connected Touchpoints 5.Connected Screens 6.App Ecosystem 7.App Search 8.App Advertising 9.Location Based Advertising 10.Social Media Advertising

4 NEW HARDWARE NEW PLAYERS #1 > Video ansehen

5 OMNICHANNEL #2 We all know the world is moving to mobile. But many mobile marketers feel like they have thrown a party and no one came. Understand that mobile follows new rules: invest, optimize & find ideal cadence.

6 DATA DRIVEN BUSINESS #3

7 CONNECTED TOUCHPOINTS #4

8 CONNECTED SCREENS #5

9 > Video ansehen

10 APP ECOSYSTEM #6 Today the most innovative apps are the ones that are simply a companion to a device that brings the value. The next thing in this evolution will be apps that will allow to combine and analyze all kinds of data from multiple sources.

11 APP SEARCH #7

12 Quelle: Einflussfaktoren zum App Install

13 APP MARKETING #8

14 Rasch fallende Installationsraten. App Erscheinung. Viele Installationen. Aktiv suchende User. Typische App-Kurve App Erscheinung. Ideale App-Kurve Beständig hohe Installations- und Benutzerzahlen durch Bought und Owned Media Aktivitäten, kontinuierliche Verbesserung, Bewerbung und Optimierung.

15 LOCATION BASED ADVERTISING #9

16 SOCIAL MEDIA ADVERTISING #10 > Burberry ansehen> Smart ansehen

17 DANKE FÜR EURE AUFMERKSAMKEIT.


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