Best in class Retailing with SAP for Retail Niko Michopoulos, SAP IBD EMEA Trading Industry Sofia, 29. November 2007.

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1 Best in class Retailing with SAP for Retail Niko Michopoulos, SAP IBD EMEA Trading Industry Sofia, 29. November 2007

2 © SAP 2007 / Page 2 1. SAP: Corporate Profile 2. SAP’s Solution and Service Portfolio for Retail Business 3. SAP’s Market Position in Retail Business Agenda

3 © SAP 2007 / Page 3 Summary of SAP Today SAP AG in 2006 revenues: €9.4 billion More than 43,000 companies run SAP software Providing more than 25 industry solutions 42,772 SAP employees (September, 2007) 12 million users in 120+ countries team with us to… Integrate their business processes Extend their competitive capabilities Get a better return on investment at a lower total cost of ownership Unique partner ecosystem More than 3,850 partners Overall more than 180,000 SAP partner certificates © SAP 2007 / Page 3

4 © SAP 2007 / Page 4 SAP is Well Positioned for Growth Trusted business partner for 43,000+ companies – the largest installed base in the enterprise software sector Deep vertical expertise with strategic solutions for more than 25 industries Great innovation power with 12,532 developers Largest ecosystem in the industry system integrators, ISVs, OEMs, resellers, partners One of the top brands globally #34 according to BusinessWeek © SAP 2007 / Page 4

5 © SAP 2007 / Page 5 SAP's Global R&D Organization >30% of SAP’s developers are located across the globe in 8 SAP Labs USA Palo Alto  Business Innovation  Ecosystem India Bangalore  Talent pool Canada Montreal China Shanghai Hungary Budapest Israel Ra’anana  Technological Innovation Bulgaria Sofia Germany Walldorf  Engineering  Business Process Know-How © SAP 2007 / Page 5

6 © SAP 2007 / Page 6 SAP Business Suite including SAP ERP 6.0 SAP Business One Extending the Portfolio to Address an Untapped Market © SAP 2007 / Page 6 SAP Business All-in-One SAP Business ByDesign > 2,500 employees < 2,500 employees SMALL LARGE MIDSIZE 100-500 employees < 100 employees

7 © SAP 2007 / Page 7 SAP – The Employer of Choice Great Place to Work Institute SAP Germany voted 1st place as the best Employer in Germany Special Awards for Diversity and Fairness Recruiting and Staffing Best In Class (RASBIC) Award 2006 for SAP Labs India from Bharati Vidyapeeth’s Institute of Management Studies & Research. Great Place to Work Institute SAP Germany voted 1st place as bet Employer in Germany Special Award for Health © SAP 2007 / Page 7

8 © SAP 2007 / Page 8 Outstanding Employee Engagement* 90% of SAP employees worldwide believe strongly in the goals and objectives of SAP *Results of SAP’s Employee Survey 2006 (survey is conducted every two years; participation rate over 82%) 86% of SAP employees worldwide are proud to work for SAP 91% of SAP employees worldwide believe in SAP’s products and services 79% of SAP employees worldwide recommend SAP as a great place to work © SAP 2007 / Page 8

9 © SAP 2007 / Page 9 1. SAP: Corporate Profile 2. SAP’s Solution and Service Portfolio for Retail Business 3. SAP’s Market Position in Retail Business Agenda

10 © SAP 2007 / Page 10 Why SAP for Retail? International Expansion Scalable system Mergers and Acquisitions Improving Information Basis Increasing Efficiency Data consistency Reducing Total Cost of Ownership Increasing Flexibility  To Be Prepared for the Fast Moving Retail Business

11 © SAP 2007 / Page 11 Retail – Industry Drivers Suppliers Global sourcing Private label Product development Global Data Synchronization Collaborative processes Exclusive/strategic partnerships Funding and allowances Technology Innovation (Web 2.0, Mobile) Price/performance, TCO Outsourcing/Offshoring RFID Virtual Worlds Biometrics Suppliers Global sourcing Private label Product development Global Data Synchronization Collaborative processes Exclusive/strategic partnerships Funding and allowances Technology Innovation (Web 2.0, Mobile) Price/performance, TCO Outsourcing/Offshoring RFID Virtual Worlds Biometrics Economy & Regulation Economy – Interest Rates, FX Rates, House Prices, Gas Prices, Healthcare, Social Security Environment – being Green Regulation – SOX, Privacy, Security, PCI Compliance Economy & Regulation Economy – Interest Rates, FX Rates, House Prices, Gas Prices, Healthcare, Social Security Environment – being Green Regulation – SOX, Privacy, Security, PCI Compliance Customers B2C  Socio-economic (wealth, education)  Ethnicity  Gender  Age B2B  Dealer/Franchise  Tradesman/Jobber/ Contract  Corporate  Government/Non-proft Personalization Loyalty Multi-channel, 24x7 Customers B2C  Socio-economic (wealth, education)  Ethnicity  Gender  Age B2B  Dealer/Franchise  Tradesman/Jobber/ Contract  Corporate  Government/Non-proft Personalization Loyalty Multi-channel, 24x7 Competitors Pure play e-Tailers (Amazon, eBay, etc.) Advertising Platforms (Google) Manufacturers – stores, eCommerce (Apple, Dell, HP, Sony) Wholesale distributors, VARs & Service providers (T-Mobile) Foreign players (WalMart, Home Depot, Office Depot) Private Equity Competitors Pure play e-Tailers (Amazon, eBay, etc.) Advertising Platforms (Google) Manufacturers – stores, eCommerce (Apple, Dell, HP, Sony) Wholesale distributors, VARs & Service providers (T-Mobile) Foreign players (WalMart, Home Depot, Office Depot) Private Equity Retail Business

12 © SAP 2007 / Page 12 One Integrated Platform for Vendors and Multi - Channel Formats Retailer VendorsConsumers Stores B2B Wholesale RFID EDI Crossdocking CPFR Import Management Tracking & Tracing Call Center Franchise Category Management

13 © SAP 2007 / Page 13 SAP – IT-Solution for Global Players The only truly global solution with solutions for 59 countries and 30 languages Partner Solution (Key capabilities localized by partners) Project Solution (Key capabilities localized in a consulting project) SAP Solution (Key capabilities localized by SAP) SAP/Partner Solution (Key capabilities localized by SAP and partner)

14 © SAP 2007 / Page 14 SAP Retail – Main Solution Categories Planning & Category Mgmt Planning & Category Mgmt Supply Chain Supply Chain Corporate Operations Corporate Operations Sourcing & Buying Sourcing & Buying Master Data, Forecasting & Analytics Master Data, Forecasting & Analytics Store & Multi Channel Store & Multi Channel

15 © SAP 2007 / Page 15 SAP NetWeaver SAP Application ERP CRM PLM SRMSCM PRODUCTIVITY DIFFERENTIATION The SAP Business Process Platform reduces TCO REUSE PROCESS STEPS AND ENTERPRISE SERVICES IN CUSTOM PROCESSES ENTERPRISE SERVICES Customer Application SAP Application Partner Application Enterprise Services Repository

16 © SAP 2007 / Page 16 SAP Consulting Services - Overview SAP Consulting Services BuildRun Plan Lifecycle Management Services Strategic Consulting Services Solution Delivery Quality Assurance / Risk Management Program- & Project Management Organizational Change & Knowledge Management SAP Business Strategy & IT Strategy Consulting Business and Value Assessment Solution Strategy & Architecture Business Process & Org Design Implementation Integration Integration & Development System & Technology Deployment Operations Services Evolution Value Measurement Business Proc. Optimization Operations Consulting Harmonization & Conversion

17 © SAP 2007 / Page 17 Best Practices for SAP for Retail Best Practices Projects Internal Consultants Partners Surveys + Market Research Customers

18 © SAP 2007 / Page 18 ASIA / PACIFICEUROPE / AFRICAAMERICAS LOCAL SUPPORT REGIONAL SUPPORT GLOBAL SUPPORT CENTER IE AT UK F F CH MX KR CN US BR JP ANZ ES SGP DE WORLDWIDE ACTIVE GLOBAL SUPPORT NETWORK WITH 3000 EMPLOYEES IN 40 COUNTRIES SUPPORTING 43.000 CUSTOMERS. IN SAP Active Global Support Operational Efficiency CN

19 © SAP 2007 / Page 19 1. SAP: Corporate Profile 2. SAP’s Solution and Service Portfolio for Retail Business 3. SAP’s Market Position in Retail Business Agenda

20 © SAP 2007 / Page 20 Trade Remains Strong & Growing for SAP Merchandise Management Customers by Segment Merchandise Management Customers

21 © SAP 2007 / Page 21 Grocery Convenience Postal Services/ Telco Strong customer base worldwide Health & Beauty

22 © SAP 2007 / Page 22 Strong customer base worldwide Catalogue Mail Order/ Internet Selling FashionGeneral Merchandiser

23 © SAP 2007 / Page 23 Strong customer base worldwide Misc. Speciality

24 © SAP 2007 / Page 24 Strong customer base worldwide Home Furnishings DIY/ Home ImprovementWholesale/ Cash&Carry/ Franchise Business

25 © SAP 2007 / Page 25 SAP's Mission Statement SAP will… …define and establish undisputed leadership in the emerging market for business process platform applications, …accelerate business innovation powered by IT for firms and industries worldwide, …and thus contribute to economic development on a grand scale. © SAP 2007 / Page 25

26 © SAP 2007 / Page 26 Thank you!

27 © SAP 2007 / Page 27 Secondary colors 100% Primary colors 100% RGB 158/48/57 Tertiary color Definition and halftone values of colors RGB 68/105/125 RGB 96/127/143 RGB 125/150/164 RGB 152/173/183 RGB 180/195/203 RGB 4/53/123RGB 240/171/0RGB 102/102/102RGB 153/153/153RGB 204/204/204 RGB 21/101/112 RGB 98/146/147 RGB 127/166/167 RGB 154/185/185 RGB 181/204/204 RGB 85/118/48 RGB 110/138/79 RGB 136/160/111 RGB 162/180/141 RGB 187/200/172 RGB 119/74/57 RGB 140/101/87 RGB 161/129/118 RGB 181/156/147 RGB 201/183/176 RGB 100/68/89 RGB 123/96/114 RGB 147/125/139 RGB 170/152/164 RGB 193/180/189 RGB 73/108/96 RGB 101/129/120 RGB 129/152/144 RGB 156/174/168 RGB 183/196/191 RGB 129/110/44 RGB 148/132/75 RGB 167/154/108 RGB 186/176/139 RGB 205/197/171 RGB 132/76/84 RGB 150/103/110 RGB 169/130/136 RGB 188/157/162 RGB 206/183/187 85% 70% 55% 40% RGB 158/48/57 85% 70% 55% 40% 100%

28 © SAP 2007 / Page 28 Grid

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