Kleinunternehmen sind der Schlüssel zum Umsatzwachstum

Präsentation zum Thema: "Kleinunternehmen sind der Schlüssel zum Umsatzwachstum"—  Präsentation transkript:

1 Kleinunternehmen sind der Schlüssel zum Umsatzwachstum
Windows Server Management Marketing 3/28/2017 Kleinunternehmen sind der Schlüssel zum Umsatzwachstum This presentation outlines the Microsoft Value-Added Reseller Partner opportunity for driving 1st server opportunities with small business companies (25 or fewer PCs). © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2 Server-Kampagne Kleinunternehmen: Präsentation für VARs Versteckte Folie – nur für den Präsentierenden! Vortragender: Partner (MNA, Disti, VAD, etc.) / Microsoft Field Titel der Präsentation: Kleinunternehmen sind der Schlüssel zum Umsatzwachstum Dauer der Präsentation 30 Minuten Bevorzugte Zielgruppe: Value Added Reseller (VAR) Sales Cycle Alignment: 10-30% Originalautor: Sprechernotizen Integriert (Englisch)

3 Server-Kampagne Kleinunternehmen: Präsentation für VARs Versteckte Folie – nur für den Präsentierenden! Grundlegende Gliederung: Der Kunde Ihre Umsatzchancen Der Weg zum Erfolg Hinweise zur Präsentation: Diese Präsentation wurde konzipiert, um Partnern die Chancen, die ihnen Kleinunternehmen eröffnen (Stichwort: First Server), zu kommunizieren. Selbstverständlich können Sie die Präsentation an Ihre speziellen Anforderungen anpassen. Sie können Folien entfernen und zusätzliche Demos, Fallstudien und Materialien einfügen, um die Präsentation exakt an die anvisierte Zielgruppe anzupassen. Die drei letzten Folien können Sie nach eigenem Ermessen einsetzen, etwa um noch genauer auf die einzelnen Windows Server 2012 Editionen einzugehen. Hinweise zum Ausdrucken: Aufgrund der in dieser Präsentation verwendeten dunklen Farben sollten Sie sich beim Drucken auch dann für die Farboption entscheiden, wenn Sie die Folien auf einem Schwarz-Weiß-Drucker ausgeben.

4 Agenda Der Kunde Ihre Umsatzchancen Der Weg zum Erfolg
In today’s presentation we are going to cover three things: First, we are going to look at how we define the small business customer segment. Second, we are going to review the largest opportunities to grow or build your business within the small business segment. Third, define a few simple steps that you can take to help ensure your success with the tools and resources we have built for you. Der Kunde Ihre Umsatzchancen Der Weg zum Erfolg

5 Der Kunde

6 Eine Plattform für alle Kundensegmente
Die bewährte Plattform wird weltweit von Kleinunternehmen und dem Mittelstand sowie international operierenden Großunternehmen eingesetzt und betreibt einige der größten Rechenzentren. Automatisierte Virtualisierung & Verwaltung von Private Clouds Automatisierte Virtualisierung & Verwaltung Virtualisierung und Verwaltung Virtualisierung First Server Kleinunternehmen Mittelständische Unternehmen Großunter-nehmen Microsoft’s solutions are built off of one platform for customers of all sizes. As a partner, in terms of familiarity with a single platform and not having to re-learn a different platform for each segment, there are a lot of benefits and efficiencies that you can take advantage of. In terms of what you can offer your customers, we understand that as your customer’s business grows, so do their needs but that the complexities of managing an enterprise datacenter can be overwhelming and potentially cost prohibitive for a smaller business, therefore, we don’t create a one size fits all solution. Because it is built on the same platform – as the needs of your customer’s business change, our platform allows that change without starting over with a new solution. Here you can see the range of solutions that we offer all the way from a first server scenario to private cloud. We also recognize that customers have IT environments that are built on different types of hardware, software and networks. With the advent of virtualization, physical environments now need to co-exist with virtual machines. In addition, some customers deploy cloud enabling technologies within their premises while some customers leverage public cloud services to consume software or infrastructure. The co-existence of different IT technologies and consumption models coupled with different levels of IT maturity would be a typical hybrid environment. This type of hybrid environment is supported across the Microsoft platform. Hybride IT-Plattform Windows Server 2012 Microsoft System Center 2012

7 Ergreifen Sie die Chancen, die der KMU-Markt bietet
Mittelständische Unternehmen: Virtualisierung und Upgrade Kleinunternehmen: First Server First server Virtualization As a partner we see a tremendous opportunity for you to grow your business in the SMB space with two distinct opportunities: First, with selling a server into small businesses that currently do not have a server today And second, with having a virtualization and upgrade conversation with your existing customers in the mid-market segment In either opportunity you have ongoing revenue opportunities to help steady your cash flow through managed services as well as up-sell and cross-sell opportunities across Microsoft’s products and services. (i.e. Windows Server is the ideal platform to maximize the power of Windows 8 and Office 365.) Managed Services eröffnen Ihnen neue Umsatzchancen Profitieren Sie von Up-Sell- und Cross-Sell-Chancen: Microsoft Produkte und Dienstleistungen

8 Der Arbeitsplatz im Wandel
Grenzen zwischen Berufs- und Privatleben lösen sich auf Technologie-Affinität nimmt zu Nutzung mehrere Geräte Digitale Generation Höhere Mobilität Alles muss schnell gehen When looking at the trends and the market today it is important to look at three different things: How the work place is changing What are the trends influencing these changes and adding additional pressures on our customers What are our customer and partners saying about what it is that they need to be more successful Let’s first take a look at how the workplace environment has dramatically changed over last few years: As the line between people’s life and work gets blurred, people’s personalities and individual work styles have an increasing impact on how they get their work done and what technology they prefer to use. As a result, users increasingly want a say in what technology they use to get job done – this is great as it unleashes people’s productivity and passion, innovation and competitive advantage. These tech savvy users are also increasingly mobile, and operate in a fast paced environment. The dynamic environment, along with ubiquitous connectivity erodes the lines between people’s life and work. Device proliferation, with users having broad access to consumer devices at home, leads to higher user expectations of technology at work. The digital generation entering the work place raises these expectations to a whole new level – a generation that has grown up completely fluent in the language of digital technology has dramatically different expectations about the tools they should be able to use at work. We believe there is a power in saying “yes” to users and their technology requests in a responsible way. Our goal is to enable you, our partners, to enable your small business customers to embrace these trends but also ensure their environment has enhanced security and is well managed. We recognize embracing this consumerization of IT is not easy for companies, especially small businesses, and it represents some key challenges from data protection to compliance that is why Windows Server 2012 Essentials is such a powerful platform, it can help do all of these things. Before we dive into the product details, let’s validate the changes we are seeing by looking at the global trends in the marketplace.

9 Der Trend geht zum mobilen Arbeitsplatz
Windows Server Management Marketing 3/28/2017 Der Trend geht zum mobilen Arbeitsplatz Die Fakten Schlussfolgerung 57% der europäischen Unternehmen wissen gar nicht, welche Geräte ihre Mitarbeiter am Arbeitsplatz verwenden. Im Zuge der Consumerization der IT verändert sich auch die Arbeitswelt. Mobile Mitarbeiter wollen: das Gerät ihrer Wahl verwenden ein einziges Gerät im Berufs- und Privatleben nutzen jederzeit und überall auf die Unternehmensressourcen zugreifen 45% der befragten Unternehmen gaben an, dass ihre Angestellten die tägliche Arbeit bereits mit ihren Privatgeräten erledigen. When we reflect on the needs of the market – we think there are two trends that are effecting your customers and compelling them to look solutions: Remote workers Tablet devices First, today the majority of organizations have a remote work force, and both employees and employers have expectations of being connected and having the ability to get their work done whether they are working from a clients office, from home or while on the road. This poses challenges for IT when it comes to data security, compliance. A recent studies discovered that: Only 43% of European firms are aware of all of the devices that their staff are using for business purposes. 45% of firms know that their employees are using their devices for business purposes And 61% of employees want to make their lives easier by using the same device for business and personal use. In 50% of these cases, the personal device also offers greater functionality or flexibility than the one provided by the employer. So what can we conclude? Two primary things: 1. Consumerization of IT is driving different behaviors in the remote worker. Today, versus just a couple of years ago, they want: more variety in the devices they can use for work to use a common device for both work and personal life seamless access to the server and the network, for most this is an expectation 2. Companies desire better control of the devices connected to their work environment which means again, employers need solutions that allow them to embrace these trends and still maintain data security and compliance. Source: Unternehmen wollen wiederum eine größere Kontrolle über die Geräte, die am Arbeitsplatz verwendet werden. 61% der Angestellten wollen ein einziges Gerät, das sie sowohl bei der Arbeit als auch im Privatleben nutzen können. Quelle: Von youGov durchgeführte Umfrage © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10 Der Trend geht zu Tablets
Der Tablet-Markt wächst Tablets in Unternehmen? Schlussfolgerung 85 Millionen Tablets werden 2012 verkauft; bei gleichbleibenden Zuwachsraten werden Tablets traditionelle PCs im Jahre 2015 überholen Auf die Frage „Setzen Ihr Unternehmen oder Ihre Mitarbeiter Tablets bei der Arbeit ein?“ antworteten die Befragten: Tablets werden schon bald zu ganz normalen Geräten, die sowohl im Berufs- als auch im Privatleben verwendet werden. 14% Ja Devices and particularly tablets are changing the way employees work: It is estimated that 85 million tablets will be purchased this year, which at this pace means that by 2015 more people will be purchasing tablets than traditional PCs. (Source: When organizations were asked about their employees using tablets for work purposes, over half, (57%) of respondents said that their employees either were or were planning on using them. (Source: What this means is that clearly tablets are become mainstream devices for both consumers and the workplace and just like the emergence of smart phones, employers will need solutions that allow them to embrace this trend and still maintain data security and compliance. 43% Nein 43% In Planung Quelle: Morgan Stanley Research (2011) Quelle: smallbiztechnology.com

11 Darauf legen die Kunden großen Wert
Das müssen Sie Ihren Kunden anbieten: Sicherheit Nachhaltiger Schutz der eigenen Daten Mobilität Jederzeit und überall produktiv tätig sein Through research and listening to what our customers and partners have said about our solutions designed for small business we have heard the following: Products in the entry server / multiple PC market must offer: Security & Ease of Use: Security will always continue to be important for small businesses. These organizations want to have peace of mind that their critical business files are protected and can be implemented easily. Most notably is the ability to use a central dashboard for the management of clients, users and files, which is a significant and important improvement over peer-to-peer networks. Mobility and Access: We see this trending particularly strong in emerging markets, but is important for everyone is the ability to have access to the network and the server from where ever in the office or when working remotely. Flexibility: There is a strong need for a product that can be adapted to the different needs of small businesses, this includes fulfilling a need for a product that will grow as they grow and not be limiting. We are also hearing that the following attributes should also be considered: Connection to Multiple Devices: It is more than just remote access but access from multiple devices, both employer provided and an employee’s personal device. Price: Although most would say they like “free” – for server solutions, the solution cannot be too expensive or too cheap. If it is too inexpensive the solution is often perceived as a low quality product. For many, especially in the US and Western Europe price is an important indicator of quality. LOB App Stickiness: Small business don’t buy a server because they want a server, they buy a server because they want to be more productive and often productivity is tied to a line of business application. When that is the case, whatever platform they need to run their business and be more productive in doing so is the platform that will succeed. Growth: Small businesses like many businesses have aspirations of growth and don’t want to feel that their growth will be limited by their IT decisions. They want a product that will grow with them as they grow. Flexibilität Einfacher Zugang zur Cloud

12 Verkaufschancen in allen Marktsegmenten
Klein (<1M) Mittel 1-5M Groß (10M+) Verkaufspotenzial Erforderliche Marketing-Investitionen First-Server- Markt First-Server-Markt Über 15 Millionen Kleinunternehmen, die mehrere PCs einsetzen, besitzen immer noch keinen Server Multi-Server- Markt Multi-Server-Markt Einsatz von Windows Server 2012 Essentials als Domänencontroller und Active Directory® Server als Erweiterung von Windows Server When we look at the opportunities across the small business segment we identify three distinct opportunities, but not all opportunities are created equal, so when we needed to prioritizing our marketing efforts we looked at two primary measurements to quantify the opportunities, 1st the size of the market opportunity and 2nd the relative size of the marketing investment needed to capitalize on that opportunity for all three small business scenarios. The first server opportunity is undoubtedly the hardest and will require the largest marketing investment because it is likely that there is not a current relationship with the customer in place, however, we also know that this is the largest opportunity in the market. To support our partner ecosystem – this is where we have made our largest marketing investment to build out the tools and resources you need to execute a 1st Server sales and marketing campaign. Although the 2nd server opportunity is smaller, it also requires less investment as this opportunity allows our partners to connect with customers that you already know and help them understand the benefits for their organization with a 2nd server. The final opportunity, is by far the easiest for you to capitalize on. Currently, there are at least 1m Small Business Server machines on SBS 2003R2 or even earlier versions. With SBS 2003 approaching end of life in 2015 partners have an important role in helping their customers understand not only the benefits of upgrading, but the risks of not upgrading their server(s). (Source: Based on Microsoft Internal Data) Upgrades Mindestens 1 Million Kleinunternehmen nutzen immer noch SBS 2003 R2 oder eine ältere Version (EOL von SBS 2003 in 2015) 12'

13 Profil: Der typische First-Server-Kunde
IT Support Unternehmen mit bis zu 25 PCs Der Großteil nutzt noch keinen Server Der Inhaber entscheidet über die IT-Investitionen Verfügt meist nicht über eine eigene IT-Abteilung Größe des Unternehmens Servers Decisions Anzahl der Server Entscheider IT-Support Here you can see more guidance on what the customer profile looks like for a typical “first server” customer: The small business segment is typically defined by company size. At Microsoft we define it as having fewer than 25 total PCs or persons but there are other attribute that are important for identifying a potential 1st server customer. Including: Do not currently have a server. Most purchase decisions are make by the Business Owner, office manager or other influential person who understand the needs of the end users and monitors business performance and spending. Small business IT spending will typically fluctuate based on answers to these two questions: 1. Is it broken? (e.g. has there been a catastrophic hardware or software failure?; or 2. Do we need to make year end capital expenditures to improve our tax liability situation (i.e., strong net income)? Small business owners are too busy to be proactive with technology decisions. Small businesses are focused on their business, not IT. They do not tend to have in-house IT resources and IT is often associated with cost, reliability and complexity issues.

14 Basiert auf Windows Server 2012
Innovative Funktionen Zusätzliche Funktionen wurden integriert, um den Anforderungen von Kleinunternehmen gerecht zu werden Unterstützung für Client-Backups auf Festplatten > 2 TB Windows 8 Metro Client, Touch-RWA, aktualisierte Smartphone-App Erweitertes SDK und neue Web-Services-Plattform über Office 365 – gehostet oder On-Premises mit Exchange Bei Bedarf: Nahtloses Upgrade auf Windows Server 2012 Standard Verbesserte Funktionen Automatische Installation von Server-Rollen und -Funktionen sowie automatische Konfiguration basierend auf Best Practices für Kleinunternehmen Client- und Server-Backup mittels Storage Spaces, inklusive Warnungen Zentrale Verwaltung der File-History-Funktion für Windows 8 Clients Integrierte Online-Datensicherung Remote Domain Join Überwachung von Fernzugriffen (Remote Connection) The beauty of Windows Server 2012 Essentials is that, as I mentioned earlier, we start with the same code as Windows Server With Windows Server 2012 code, the solution gives small business access to capabilities like NIC Teaming and Storage Spaces. Then we turn the features of Windows Server into a single solution, for an IT Professional that would like to use a dashboard over writing line of code in SBS Standard, Windows Server 2012 Essentials has a dashboard as part of the solution. This dashboard makes it easy for IT Professionals to add users, monitor machine status, and it also makes it possible for users to take advantage of most of the server functionality including network monitoring. We also built solutions that: Simplify data management Centralize file history Provide integrated Online back-up with Windows Azure, in addition to standard backup of the client and server on premise, we add another layer of protection and security by backing it up online And with the improvements in anywhere access, IT is now able to monitor remote connections and domain join remotely. This feature is much stronger which is especially important to Hosters. For them it means there is very little difference between the Hosted and the on-premise experience. Then finally we add in the capabilities typical of those that you would find in SBS including both alerts and prescriptions for how to fix issues as you are alerted to them. Then we add unique capabilities to the solution including the management of client (all of the file and print shares), devices and server access and the ability to connect from anywhere. Increased Data: This allows for an increase in the number of devices you can use Device: With the Windows 8 Metro Client IT Professionals can manage on the go from their tablets or phones Growth: If a small business scales beyond 25 users, in the past that meant a business was faced with the very manual process of ripping and replacing the old server with a new one, now with Windows Server 2012 Essentials, it is possible to unlock the power of Windows Server 2012 Standard and carry with you, your Active Directory, file shares etc. Flexibility: And of course the flexibility to choose where you would like to deploy your . In the cloud, hosted or on-premise. Identische Plattform Windows Server 2012 Essentials basiert im Kern auf dem gleichen Programmcode wie Windows Server 2012 Storage Spaces NIC-Teaming Nur geringe Unterschiede bei der Bereitstellung Verbesserte App-Kompatibilität

15 Windows Server 2012 Essentials
Einfach Flexibel Bewährt Mobil Zukunftssicher Die neue Positionierung der Editionen ist für Kunden und Partner eindeutig Windows Server 2012 Essentials bietet die Möglichkeit, sich für die passende Kombination aus On-Premises genutzten und in der Cloud verwendeten Anwendungen und Services zu entscheiden. So erhält jeder Kunde eine maßgeschneiderte Lösung Kunden können sich von einem großen Ecosystem von Microsoft-Partnern unterstützen lassen Verbesserte Mobility-Funktionen und Fernzugriff (Remote Connection) mit verschiedenen Endgeräten Kunden, die mehr als 25 PCs einsetzen wollen, können problemlos auf Windows Server 2012 Standard wechseln All of this means a great solution designed to meet the needs of the small business customer. Windows Server 2012 Essentials is more than features and functions – it was built as a platform which provides your customers: Simplicity – The new lineup is easy to understand and to explain to customers Flexibility – Windows Server 2012 Essentials offers the flexibility to choose the right combination of on-premises and cloud-based applications & services to best fit the customer’s needs Support – Backed by a large ecosystem of Microsoft Partners Mobility – Improved mobility features and remote devices connection Room to Grow - Customers can purchase and convert to Windows Server Standard if they reach the 25-user limit

16 Windows Server Management Marketing
3/28/2017 Ihre Umsatz-chancen © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17 Die aktuelle Marktsituation
Marktvolumen = Ihre Chance auf zusätzliche Umsätze! Enormes Potenzial: Weltweit 27 Millionen Unternehmen1 Jährliche Investitionen Kleinunternehmen investieren jährlich zwischen $3.000 und $ in Software1 Wachstum Schätzungen zufolge ist der KMU-Markt $500 Milliarden groß; das jährliche Wachstum beträgt 6,5%2 We have covered the breadth of opportunities in the small business market as well as the robust solution we have built for you to answer the needs of your customers, but let’s spend a few minutes looking at the size of the opportunity as it relates to growing your business. Market size: Untapped market opportunity of 27 million businesses worldwide. (Source: AMI-Partners Server Market & Sizing Overview, 2010) Annual spend: Small business spend between $3,000 to $10,000 annually on software. (Source: AMI-Partners Server Market & Sizing Overview, 2010) Growth: SMB market is estimated to be $460B and growing 7% annually, faster than the Enterprise segment. (Source: IDC Research - Solving the SMB Puzzle) Long-term customer: Foundation to offer value-added consulting services and build long-term relationships. All of this adds up to a tremendous opportunity for you to grow your business. Kundenbindung Perfekte Plattform, um Mehrwert-Services anzubieten und langfristigen Kundenbeziehungen aufzubauen 1 AMI-Partners Server Market & Sizing Overview, 2010 2 IDC, Worldwide Small and Medium-Sized Business Forecast: IT Spending Changes by Size Category and Region for Hardware, Software and Services, doc #233740, März 2012 17

18 Davon können Sie profitieren
First-Server-Lösungen für Kleinunter-nehmen: Verkauf einer umfassenden Lösung Integrierte Verwaltungs-funktionen anbieten Bereitstellung vereinfachen Kundenzufrieden-heit verbessern Das können Sie Ihren Kunden anbieten: You have ongoing revenue opportunities to help steady your cash flow through managed services as well as up-sell and cross-sell opportunities across Microsoft’s products and services. (i.e. Windows Server is the ideal platform to maximize the power of Windows 8 and Office 365.) Einfache Integration der Infrastruktur Schnelle Bereitstellung Vereinfachte Verwaltung Managed Services

19 Ergreifen Sie die Umsatzchancen
Beraten Bereitstellen Begleiten Informieren Sie Ihre Neukunden über die Vorteile, von denen Kleinunter-nehmen durch den Einsatz eines „First Servers“ profitieren Informieren Sie Ihre Kunden während der Bereitstellung ihres „First Servers“ über die Vorteile, die Windows Server 2012 Essentials mit sich bringt, und weisen Sie sie auf die Verzahnung von Geschäftsbetrieb und IT hin. Nach der Bereitstell-ung stehen Sie Ihren Kunden als Ratgeber zur Seite, indem Sie ihnen zeigen, wie sie das Maximum aus ihren IT-Investitionen holen können. So stärken Sie die Kundenbindung und steigern Ihre Umsätze. So what do you need to do to capitalize on this opportunity? Three easy Steps: Advise: Raise awareness and communicate the value of the “first server” to new small business customers. Deploy: During deployment of their first server help your customers understand the power of Windows Server 2012 Essentials by mapping their business goals to IT. Maximize: Post deployment help customers understand how to maximize the benefits from their investment to further your customer relationship and grow your own business.

20 Darum sollten Sie sich für Microsoft entscheiden
Die Plattform, die Sie kennen Eine Plattform für alle Kundensegmente Bewährte, umfassende und kosten- günstige Lösung Vom Desktop bis zum Datacenter Vollständiges Produkt- und Service-Portfolio Erweitern Sie Ihr Geschäftsfeld Steigerung der Gewinnspannen bei Lizenzen und Services But why Microsoft? It’s the platform you know: Microsoft’s solutions are built off of one platform for customers of all sizes. As a partner, in terms of familiarity with a single platform and not having to re-learn a different platform for each segment, there are a lot of benefits and efficiencies that you can take advantage of. In terms of what you can offer your customers, we understand that as your customer’s business grows, so do their needs but that the complexities of managing an enterprise datacenter can be overwhelming and potentially cost prohibitive for a smaller business, therefore, we don’t create a one size fits all solution. From data center to desktop: a full range of products and solutions. Windows Server 2012 Essentials enables add-on and follow-on sales for small businesses that see their server workload needs grow over time. Other significant cross-sell opportunities come from Windows 8 clients, Office 365, Windows Phone, Remote Desktop Services, and additional workloads and servers that may benefit your customers’ operations. Grow your business: increased license and service margins. Windows Server 2012 Essentials provides a high-volume opportunity with a low-cost implementation, and an additional cross-sell of services opportunity. Complementary online and cloud subscriptions enhance partner revenue models. One example is Office 365. SBS8 can be used with O365 or other hosted services to provide , collaboration, online backup, and more. Windows Server 2012 Essentials is the first small business server designed to be easily hosted off premise, allowing you to provide all the managed services you want while reducing travel time and on-site visits. Cost savings for your customers: Offer easy access to virtualization. Small Business Specialist partners estimated that an average of 15% of their customers are currently using virtualization and the majority expect this to increase in the future. By using another server running a hypervisor (such as Hyper-V) to virtualize Windows Server 2012 Essentials and other server workloads (such as line-of-business applications or on-premise and collaboration), you can save your customers money by consolidating hardware and saving in energy costs. It is a familiar, complete, cost-effective solution that is specifically designed to meet the needs of your customers. As we discussed earlier, Microsoft has created solutions for different sized customers – because, different sized companies have different needs. We don’t lump all of our SMB customers into one large category. We look at the business needs at each stage the customer is in and have enhanced existing features and built new features based on the feedback that we get from our partners and customers. Günstige Lösungen für Ihre Kunden Erleichtern Sie Ihren Kunden den Einstieg in die Virtualisierung

21 Windows Server Management Marketing
3/28/2017 Der Weg zum Erfolg © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22 Der Weg zum Erfolg Planen Informieren Nachfrage erzeugen Verkaufen
Bereitstellen Up-Sell & Cross-Sell Machen Sie sich mit den Funktionen und Ausstattungs-merkmalen vertraut. Nehmen Sie an Trainings teil, um sich über die aktuellsten Technologien zu informieren. Setzen Sie anpassbare Marketing-Kampagnen und andere Hilfsmittel ein, um Nachfrage zu generieren und die Verkäufe zu steigern. Erleichtern Sie Ihren Kunden die Kaufentscheidung, indem Sie exklusive Sales-Tools nutzen. Setzen Sie Incentives ein, um sich neue Umsatzchancen zu eröffnen. Lösungen und Supportangebote von Microsoft erleichtern es Ihnen, schnell von der Planungs- zur Implementierungs-phase zu gelangen. Aufbauend auf der Plattform Windows Server 2012 Essentials können Sie Ihre Kunden von der Leistungsfähig-keit von Windows 8 und Office 365 überzeugen. As a Microsoft partner, there are resources to help you each step of the way. The Microsoft Partner Network is updated with Windows Server 2012 materials at Make sure to check out the new campaign materials for the first server opportunity by going to the URL you see on the screen: Here you can get tools and resources to help you create demand: A telesales guide for calling down to customers and helping you set up an appointment A presentation to walk through with the customer, highlighting the business value the solution brings and addressing the customer pain points A datasheet to use as a leave behind with the customer after the presentation Thank you for your time today. We look forward to partnering with you!  Kampagnenmaterialien: Server-Upgrade und -virtualisierung für den Mittelstand (Englisch):

23 Windows Server Management Marketing
3/28/2017 © 2012 Microsoft Corporation. All rights reserved. Microsoft, the Microsoft logo, Windows, Windows Server, and other product names used in this presentation are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24 Windows Server Management Marketing
3/28/2017 Anhang © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25 Windows Server 2012 Editionen
Windows Server 2012 Editionen Windows Server 2012 Foundation Windows Server 2012 Essentials Windows Server 2012 Standard Windows Server 2012 Datacenter Kostengünstiger Allround-Server Keine Virtualisierungsrechte First-Server mit Cloud-Anbindung Keine Virtualisierungsrechte Windows Server 2012 Editions have been streamlined and simplified to help customers determine the right edition for their needs: Foundation Edition provides a Windows Server experience for up to 15 users. Essentials Edition(formerly known as Windows Small Business Server Essentials) is ideal for small businesses with up to 25 users and 50 devices. Standard Edition targets physical or lightly virtualized environments. Datacenter Edition is designed for highly virtualized Private Cloud environments. The licensing for Windows Server 2012 Datacenter and Standard Editions has been simplified to ease your purchase and management needs. Consistent processor-based licensing model that cover up to two physical processors. Two editions, Standard and Datacenter, differentiated by virtualization rights only (two virtual instances for Standard and unlimited for Datacenter). The licensing for Windows Server 2012 Essentials and Foundation Editions continues to offer licensing simplicity. Consistent licensing model for Essentials and Foundation. Server based licensing that does not require a Client Access License (CAL) as each edition has an associated user limit. No Workload Virtualization. These editions do not support hosting virtualized environments. Virtualisierung mit geringer Dichte bzw. keine Virtualisierung Zwei Virtualisierungs-Instanzen Hochdichte Virtualisierung Unendlich viele Virtualisierungs-Instanzen

26 ... und was ist mit den Alternativen?
Windows Server 2012 Essentials ist diesen Alternativen überlegen: Peer-to-Peer-Netzwerke Cloud-only NAS Piraterie Nichts Alter Server Why is Windows Server 2012 Essentials better than the alternatives? Better than peer-to-peer or PC-as-a-server: Centrally backs up information, which can save time and prevent data loss Enhances security of business data by providing controlled access to files and data Provides a single, centralized access point for information and resources, making it easier to find the right information quickly Users are not dependent on information housed on each other’s computers Enables the use of fewer printers and the distribution of faxes electronically, resulting in lower hardware costs and increased productivity Improves performance because users’ computers don’t have to perform functions for other computers and users Provides a platform for running line-of-business applications Provides remote access capabilities, including RWA and VPN Centrally monitors the health of the entire network environment Provides peace of mind Better than cloud-only: Managing all users from a single server is easier and safer than managing multiple cloud service accounts Users can continue to access local resources in the event of loss of Internet connectivity Better than NAS: Better than piracy: Piracy is illegal Piracy is more expensive in the long run Piracy contains risk of malware Better than outdated server: Enhancements made to security Remote connection monitoring shows who is currently connected to the server Enhancements made to reliability Backup/restore support for volumes larger than 2 TB Support for Windows Server 2012 Storage Spaces provides for fault tolerance and ability to dynamically expand disk size Support for Windows Server 2012 online backup Support for Windows 8 File History to protect client computer data Enhancements made to functionality Simplified VPN configuration for improved remote access support Remote domain join allows users to connect their computers to the server without having to be inside the company network Touch-friendly interface for Remote Web Access Remote Web Access provides media streaming capabilities Support for Windows Phone 7 devices Enhancements made to performance and Growth Support seamless upgrade to Windows Server 2012 Standard without re-install or migration