Culture today and in the Past Hofstede‘s Dimensions For Italy vs. Saxony-Anhalt Consumer and Corporate Buying Behavior Melanie Engelhardt, Chiara Polacchini,

Präsentation zum Thema: "Culture today and in the Past Hofstede‘s Dimensions For Italy vs. Saxony-Anhalt Consumer and Corporate Buying Behavior Melanie Engelhardt, Chiara Polacchini,"—  Präsentation transkript:

1 Culture today and in the Past Hofstede‘s Dimensions For Italy vs. Saxony-Anhalt Consumer and Corporate Buying Behavior Melanie Engelhardt, Chiara Polacchini, Julia Volkova, Sophia Kuhl

2 Hofstede‘s 5 Dimensions of Culture Individualism IndividualistCollectivist Power Distance Large Power DistanceSmall Power Distance Uncertainty Avoidance Masculinity/Femininity Long-Term Orientation Weak AvoidanceStrong Avoidance MasculinityFemininity Long-Term OutlookShort-Term Outlook 2

3 Italy vs. Saxony-Anhalt today 3

4 off to 1000 AD… 4

5 Italy 1000 Years Ago 5

6 Saxony-Anhalt 100o years ago 6

7 Italy vs. Saxony-Anhalt 1000 AD 7

8 Questions? 8

9 Slide 2 Wall, S. & Minocha, S. & Rees, B. (2010): International Business Slide 3 http://geert-hofstede.com/italy.html http://geert-hofstede.com/germany.html http://www.bpb.de/nachschlagen/zahlen-und-fakten/soziale-situation-in-deutschland/61535/bevoelkerung-nach-laendern https://www.destatis.de/DE/ZahlenFakten/GesellschaftStaat/EinkommenKonsumLebensbedingungen/Konsumausgaben/Tabellen /PrivateKonsumausgaben.html http://www.bpb.de/nachschlagen/zahlen-und-fakten/soziale-situation-in-deutschland/61721/arbeitslosigkeit-nach-laendern https://www- genesis.destatis.de/genesis/online;jsessionid=8F3B8A34E0880097CC1128CAE8B6374A.tomcat_GO_1_1?operation=previou s&levelindex=3&levelid=1382623765977&step=3 http://de.wikipedia.org/wiki/Landtag_Sachsen-Anhalt Slide 4 http://pool.theinfosphere.org/images/0/0f/Forward_Time_Machine.png Sources 9

10 Slide 5 http://www.medievallegend.it/sito_1_i000486.jpg http://en.wikipedia.org/wiki/File:Italy_1000_AD.svg http://en.wikipedia.org/wiki/Pope_Benedict_VIII http://www.campingvelino.com/public/allegati/notizie_95.jpg http://4.bp.blogspot.com/-AbYoxMahS5w/UE42w1QSeJI/AAAAAAAAA_s/c1logHMBPFw/s1600/P1080361.JPG http://www.cs.unibo.it/~fioretti/AC/AC2005/AC_file/logoUNIBO.jpg http://lnx.fantasylands.net/aiuto-dislessia/wp-content/gallery/feudalesimo-storia-1-media/piramide-del-feudo.png http://1.bp.blogspot.com/_BT6f5vrsYy0/TBA44YkFJ3I/AAAAAAAAAB0/QwGClhDIToQ/S700/Group+babies.jpg http://4.bp.blogspot.com/-wUNJjFw7mII/TdMGa7EFK4I/AAAAAAAAAAY/Zd19eySwi8w/s320/doctors.gif http://www.historyandcivilization.com/Maps---Tables---Medieval-Europe--1000-1250AD.html Slide 6 http://www.bpb.de/gesellschaft/medien/bilder-in-geschichte-und-politik/73218/herrscherbilder http://en.wikipedia.org/wiki/Imperial_Crown_of_the_Holy_Roman_Empire http://de.wikipedia.org/wiki/St%C3%A4ndeordnung http://www.planet-wissen.de/politik_geschichte/mittelalter/leben_im_mittelalter/index.jsp http://clio.missouristate.edu/chuchiak/Feeding%20Livestock.jpg http://upload.wikimedia.org/wikipedia/commons/thumb/a/ac/Jousting_renfair.jpg/1280px-Jousting_renfair.jpg http://www.denkmalpflege.uni-halle.de/ http://www.planet-wissen.de/politik_geschichte/mittelalter/burgen/index.jsp Bakels, Corrie C. The western European loess belt: agrarian history, 5300 BC-AD 1000. Springer, 2009 Schulze, Hagen. Kleine deutsche Geschichte: mit Bildern aus dem Deutschen Historischen Museum. CH Beck, 2007 Sources 10