Alloy Software Branding Guidelines Jack Chawla, Senior Director, Alloy Solution Marketing Holly Sharp, Director, Global LE Marketing Programs February.

Präsentation zum Thema: "Alloy Software Branding Guidelines Jack Chawla, Senior Director, Alloy Solution Marketing Holly Sharp, Director, Global LE Marketing Programs February."—  Präsentation transkript:

1 Alloy Software Branding Guidelines Jack Chawla, Senior Director, Alloy Solution Marketing Holly Sharp, Director, Global LE Marketing Programs February 3, 2009

2 © SAP 2009 / Page 2 1.Background 2.Product Name and Wordmark 3.Usage Guidelines 1.In Writing 2.Communications from SAP, IBM and jointly 3.Usage of IBM terms 4.Collateral, websites, events, and direct marketing 4.Design Guidelines 5.Joint Activity Template Table of Contents

3 © SAP 2009 / Page 3 Background IBM has filed for a trademark for Alloy™ software by IBM and SAP. Alloy is software developed jointly by SAP and IBM. IBM will own the trademark. Alloy enables the connection and sharing of information between collaboration software, IBM Lotus Notes and business process management, and SAP Business Suite.

4 Product Name and Wordmark  Alloy™ software  Alloy wordmark  The wordmark appears on the right in all marketing and product materials and product interface and install screens. © SAP 2009 / Page 4

5 Alloy Naming Usage SPELLING  Alloy should always be written with a capital “A” and lowercase “lloy” in all writing scenarios. ABBREVIATIONS  The Alloy brand name should never be abbreviated, for example, just the letter A.  The endorsement approaches for Alloy should never be abbreviated. NEVER POSSESSIVE  Alloy can not be used as a possessive  Correct usage: The components of Alloy software…  Incorrect usage: Alloy’s components © SAP 2009 / Page 5

6 General Naming Standards for Alloy™ Software In written material, adhere to the following legal requirements in every instance. In all external documents, use the ™ symbol and the descriptor “software” immediately after “Alloy” in the title, header, and the first mention in body text. Examples: Alloy™ software by IBM and SAP Alloy™ software After using the ™ symbol as specified above, you may omit it and the descriptor “software” and simply refer to Alloy in subsequent mentions in the document. Alloy is by IBM and SAP. Mention this at least once in the document, either upon first mention of the name or soon thereafter. You may mention it again at any time. Always mention IBM first. Example #1: Alloy™ software by IBM and SAP helps you manage employee leave and vacation times. Alloy is available now. For information about Alloy by IBM and SAP, visit our site. Example #2: Alloy™ software helps you manage employee leave and vacation times. Alloy is a jointly developed product from IBM and SAP and is available now. For information about Alloy, visit our site. If space constraints are severe in headlines, ads, PowerPoint slides, or signs, you may omit the mention of “by IBM and SAP,” as long as the “Alloy by IBM and SAP” wordmark is included at the top of the material. © SAP 2009 / Page 6

7 Proper Usage of IBM Terms Refer only to “IBM,” never to “Lotus,” “IBM Lotus,” or “IBM Lotus Notes,” immediately after the Alloy name. Incorrect: Alloy™ software by Lotus and SAP Alloy™ software by IBM Lotus and SAP Alloy™ software by IBM Lotus Notes and SAP Corrected: Alloy™ software by IBM and SAP You may refer to “IBM Lotus Notes” or “Lotus Notes” when describing the IBM product, as long as it does not immediately follow the Alloy name. Correct: With Alloy™ software by IBM and SAP, business users can access SAP® software and information from within the familiar IBM® Lotus Notes® environment. IBM, Lotus, Lotus Notes, and Alloy are trademarks of the IBM Corporation. © SAP 2009 / Page 7

8 Alloy Communications from SAP The following Alloy guidelines apply to all SAP created marketing materials. All materials should leverage existing SAP look and feel. The Alloy wordmark should always be positioned at the top of the communications. The SAP corporate logo will be positioned at the bottom of page as endorsement, according the corporate brand guidelines. Alloy wordmark will be used on IBM and SAP materials as the joint branding element. © SAP 2009 / Page 8

9 Alloy Wordmark for Materials and Software The wordmark in all marketing and product materials and product interface and install screens appears on the right. USAGE Guidelines for Use the provided electronic file only. May not change colors You many not change the font size because wordmark must be used as an image Minimum size In order to ensure legibility the Alloy logo should not be printed smaller than 0.5˝ or 12.7 mm in width. © SAP 2009 / Page 9

10 Collateral Guidelines  Alloy wordmark should appear on all collateral promoting the product (possibly including user documentation).  IBM collateral will include IBM logo and Alloy wordmark. SAP communications will include SAP logo and Alloy wordmark.  Wordmark should appear on the cover of collateral.  Do not use SAP logos on IBM collateral unless otherwise approved by both SAP and IBM branding teams.  Do not use IBM logos on SAP collateral unless otherwise approved by both SAP and IBM branding teams.  Jointly branded collateral will have a neutral creative treatment © SAP 2009 / Page 10

11 Web Site For IBM  Alloy wordmark should appear prominently on the IBM product Web site page.  IBM Lotus home page may include 3 wordmarks; IBM, Lotus, and Alloy  IBM can place link to SAP Web site off of Alloy homepage  IBM logo must appear prominently in the upper left hand corner of the IBM Web page For SAP  Alloy wordmark should appear prominently on SAP solutions Web site.  SAP’s Alloy home page will include Alloy wordmark  Alloy logo should appear on the solution pages as per the web-site guideline, but never on the same line as the SAP logo. © SAP 2009 / Page 11

12 Events Lotusphere and other IBM events Alloy wordmark should be used on event signage along with IBM logo. Alloy wordmark should only be used when supporting Alloy product messaging. SAPPHIRE and other SAP events Alloy wordmark should be used on event signage along with SAP logo. Alloy wordmark should be only be used when supporting Alloy product messaging. Joint Events The Alloy wordmark should be used with both company logos as endorsements. Note: Approval from both SAP and IBM branding team is needed for use of their corporate logos. © SAP 2009 / Page 12

13 Direct Marketing  Include Alloy wordmark on any SAP or IBM produced direct marketing product- related campaigns.  Do not use wordmark for any event/invitation type campaigns unless focus is on promoting Alloy at the event.  Corporate logos can be used as endorsements to campaigns.  When using the wordmark, it should appear on the inside of the direct marketing communication.  Wordmark should NOT appear on the outer envelopes as it should not compete with outside messaging on the outer envelopes. © SAP 2009 / Page 13

14 © SAP 2009 / Page 14 Thank you!

15 © SAP 2009 / Page 15 Copyright 2009 SAP AG All rights reserved No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver, Duet, Business ByDesign, ByDesign, PartnerEdge and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned and associated logos displayed are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. The information in this document is proprietary to SAP. This document is a preliminary version and not subject to your license agreement or any other agreement with SAP. This document contains only intended strategies, developments, and functionalities of the SAP® product and is not intended to be binding upon SAP to any particular course of business, product strategy, and/or development. SAP assumes no responsibility for errors or omissions in this document. SAP does not warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. This limitation shall not apply in cases of intent or gross negligence. The statutory liability for personal injury and defective products is not affected. SAP has no control over the information that you may access through the use of hot links contained in these materials and does not endorse your use of third-party Web pages nor provide any warranty whatsoever relating to third-party Web pages Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, ohne die ausdrückliche schriftliche Genehmigung durch SAP AG nicht gestattet. In dieser Publikation enthaltene Informationen können ohne vorherige Ankündigung geändert werden. Einige von der SAP AG und deren Vertriebspartnern vertriebene Softwareprodukte können Softwarekomponenten umfassen, die Eigentum anderer Softwarehersteller sind. SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver, Duet, Business ByDesign, ByDesign, PartnerEdge und andere in diesem Dokument erwähnte SAP-Produkte und Services sowie die dazugehörigen Logos sind Marken oder eingetragene Marken der SAP AG in Deutschland und in mehreren anderen Ländern weltweit. Alle anderen in diesem Dokument erwähnten Namen von Produkten und Services sowie die damit verbundenen Firmenlogos sind Marken der jeweiligen Unternehmen. Die Angaben im Text sind unverbindlich und dienen lediglich zu Informationszwecken. Produkte können länderspezifische Unterschiede aufweisen. Die in diesem Dokument enthaltenen Informationen sind Eigentum von SAP. Dieses Dokument ist eine Vorabversion und unterliegt nicht Ihrer Lizenzvereinbarung oder einer anderen Vereinbarung mit SAP. Dieses Dokument enthält nur vorgesehene Strategien, Entwicklungen und Funktionen des SAP®-Produkts und ist für SAP nicht bindend, einen bestimmten Geschäftsweg, eine Produktstrategie bzw. -entwicklung einzuschlagen. SAP übernimmt keine Verantwortung für Fehler oder Auslassungen in diesen Materialien. SAP garantiert nicht die Richtigkeit oder Vollständigkeit der Informationen, Texte, Grafiken, Links oder anderer in diesen Materialien enthaltenen Elemente. Diese Publikation wird ohne jegliche Gewähr, weder ausdrücklich noch stillschweigend, bereitgestellt. Dies gilt u. a., aber nicht ausschließlich, hinsichtlich der Gewährleistung der Marktgängigkeit und der Eignung für einen bestimmten Zweck sowie für die Gewährleistung der Nichtverletzung geltenden Rechts. SAP übernimmt keine Haftung für Schäden jeglicher Art, einschließlich und ohne Einschränkung für direkte, spezielle, indirekte oder Folgeschäden im Zusammenhang mit der Verwendung dieser Unterlagen. Diese Einschränkung gilt nicht bei Vorsatz oder grober Fahrlässigkeit. Die gesetzliche Haftung bei Personenschäden oder die Produkthaftung bleibt unberührt. Die Informationen, auf die Sie möglicherweise über die in diesem Material enthaltenen Hotlinks zugreifen, unterliegen nicht dem Einfluss von SAP, und SAP unterstützt nicht die Nutzung von Internetseiten Dritter durch Sie und gibt keinerlei Gewährleistungen oder Zusagen über Internetseiten Dritter ab. Alle Rechte vorbehalten.