Young Lions 2012 MEDIA Competition Dominik Neumaier, Katharina Zweng Verloren im Gründungsdschungel? weist den Weg Gründ Tarzan

I was worried if my concept will work out A lot of things have to be taken into account 30% of potential foundations do actually take place – potential is high! Some founders search on their own, others need more help – everybody is grateful for valuable hints! Personas of founders are heterogenous Internet is a valuable resource I felt lost at the beginning BUT: Founders often struggle with finding the right information WKO already offers a lot of services for founders Young Lions 2012 MEDIA Competition Insights Dominik Neumaier, Katharina Zweng

To lighten up the foundation jungle Gründ Tarzan Gain awareness for among potential founders Gründ Tarzan Insights Target Young Lions 2012 MEDIA Competition Dominik Neumaier, Katharina Zweng

Young Lions 2012 MEDIA Competition Insights Target Implementation Press: Daily Newspapers, Magazines Online: Vienna targeting on strong coverage sites Infoscreen Unterstützung bei Unternehmensgründungen WKO GründTarzan lichtet den Behördendschungel für Sie! SEA & SEO Branding of bakery bags Die Presse.com derStandard.at Dominik Neumaier, Katharina Zweng

Young Lions 2012 MEDIA Competition Online: founder-affine sites & forums Insights Target Implementation Ambient: Amber Stix at district exchange offices, AMS etc. App Facebook & Xing: GründTarzan Profil Founder workshop & meetings with testimonials in the Palmenhaus Direct mailing Business card Dominik Neumaier, Katharina Zweng

Insights Target Budget allocation What do we get out of it? is personell & memorable Out of the box comunication Various communication channels raise awareness in heterogeneous target group Online: 20% Out of home & Ambient: 45% Print: 35% Young Lions 2012 MEDIA Competition Implementation Dominik Neumaier, Katharina Zweng