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Volkswagen AutoUni Research Concepts for Development November 2004 Dr. Klaus Schaaf Stanford Nov. 22, 2004.

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Präsentation zum Thema: "Volkswagen AutoUni Research Concepts for Development November 2004 Dr. Klaus Schaaf Stanford Nov. 22, 2004."—  Präsentation transkript:

1 Volkswagen AutoUni Research Concepts for Development November 2004 Dr. Klaus Schaaf Stanford Nov. 22, 2004

2 Research Approach of the AutoUni Intelligent Merging of Basic Academic Research with Applied Industrial Research Overcome boundaries of space as well as of Institutions Shorten Time to Market Innovation Research University Research Innovation Campus Industrial Research Innovation = «commercialization of invention», Joseph A. Schumpeter

3 Research at AutoUni Volkswagen AutoUni Education Schools Education Schools Economics and Business Admin- istration Science and Techno- logy Human- ities and Social Science Corporation-relevant Postgraduate Education as additional scientific qualification -Working on "Real Cases" -Learning by doing Research (e.g. Masterthesis) "Think Tank to support the urban develpment of Wolfsburg Scientists and Entrepreneurs develop future trends ("Science meets Business") through close relationship, spacial as well as personal Supporting economic growth Supporting job development Time Line Jan 2005 Definition of topics in cooperation with Volkswagen and Wolfsburg AG Mid 2005 First contracts with partners for Future Labs February 2006 Moving to the Mobile Life Campus with 2-3 Future Labs Future Labs active 2010 The first "old" Future Labs are replaced by new ones Future Labs -Limited time span -Cooperation-based research with partners (Partners from Industry and Academia) -Success-oriented (New Products, New Services, New Processes) -Oriented towards Innovation (Commercialization of Inventions according to Schumpeter) Research Future Labs Research Future Labs Mobile Life Lab AgeMI Lab TBD

4 Research Fields Research Program Corporate Relevant Topics Future Labs Research Program of the AutoUni

5 Innovation Research Mobility LeadershipHealth ServicesSustainability Standardization Aging Research of the Future Organizational Fitness Research Fields Future Labs Corporate Relevant Topics AgeMI Lab MetropolisCreativity & Change Lab Strategy LabHealth Mobile Life Lab Learning Lab Organizational Energy ? ?

6 Fingerprint of AutoUni - Research Flexible Scientific Approach Scientific Approach Effective Communication Effective Communication Research Cooperative Real Cases Result Oriented Service Oriented Trans- disciplinary Trans- disciplinary Multiple Perspectives (Technique, Economy, Society) Spacial Closeness Limited life span (3-5 Years) Research cooperations with Industry and academic partners University contacts Public funding of research Economic Development Observation Analysis Improvement Future Labs Flat Hierarchy Short distances Commercialization by means of new products, services, processes

7 Research Approach of the Volkswagen AutoUni Market Science Methods Knowledge Idea Services Products

8 Market Sience Methods Knowledge Idea Usage Services Products Research Approach of the Volkswagen AutoUni

9 Observation Market Science Methods Knowledge Idea Services Products Research Approach of the Volkswagen AutoUni

10 Observation Usage Market Science Methods Knowledge Idea Services Products Research Approach of the Volkswagen AutoUni

11 Usage Future Lab Market Science Methods Knowledge Idea Services Products Research Approach of the Volkswagen AutoUni Observation

12 Alte Seiten

13 Fingerprint AutoUni - Lehre Blended Learning Wissenschaft- lichkeit Musterbruch Regelverstoß JFD Module Events Forschung Regional- didaktik Real Cases Strategischer Fokus Strategischer Fokus Kompetenzen- vielfalt Trans- disziplinarität Trans- disziplinarität Fachliche u. methodische Perspektivenvielfalt Zugriff auf unterschiedliche Wissensbestände Integrierte Lernum- gebungen Präsenz- und Distanzlernen Lokale Problem- behandlung Internationale Ausrichtung (Konzern- standorte) Vielfältige berufs- spezifische Fähigkeiten, Fertigkeiten, Techniken Akademische eigenständige Forschungser- gebnisse durch vernetztes Denken Lösung real existierender Fälle des Unternehmens Gezielter Regelverstoß eingefahrener Denkroutinen durch Perspektiven- wechsel Zukunftsorientierte Weiterentwicklung der Forschung und Trendanalysen

14 Blended Research Wissenschaft- lichkeit Musterbruch Regelverstoß JFD Module Events Forschung Regional- didaktik Real Cases Strategischer Fokus Strategischer Fokus Kompetenzen- vielfalt Trans- disziplinarität Trans- disziplinarität Der Fingerprint der AutoUni

15 Blended Research Wissenschaft- lichkeit Musterbruch Regelverstoß JFD Module Events Forschung Attract Research Leaders Attract Research Leaders Real Cases Strategischer Fokus Strategischer Fokus Kompetenzen- vielfalt Trans- disziplinarität Trans- disziplinarität Der Fingerprint der AutoUni

16 Blended Research Wissenschaft- lichkeit Musterbruch Regelverstoß JFD Module Events Forschung Attract Research Leaders Attract Research Leaders Real Cases Strategischer Fokus Strategischer Fokus Kompetenzen- vielfalt Trans- disziplinarität Trans- disziplinarität Der Innovationsprozess im Fingerprint Technik Ökonomie Gesellschaft Beobachten Analysieren Verbessern Future Labs Keine her- kömmlichen Disziplinen, kurze Wege Zukunftsoreintierte Verbesserung des Innovationsprozesses Akademie Industrie Einbindung Studenten und Konzern in Future Labs Forscher aus aller Welt

17 Forschungsprogramm der AutoUni Forschungs- programm Forschungsthemen Forschungsfelder Future Labs

18 Forschungsprogramm der AutoUni Innovations- forschung Mobilität Führung Gesundheit Dienstleistung Nachhaltigkeit Forschungsprogramm Themen AutoUni Standardisierung Aging Zukunftsforschung Organisationale Fitness Forschungs- felder Future Laps tbd Mobile Life Lab Age Lab MetropolisCreativity & Change Lap Learning Lap Strategy Lap Organisationale Energie Mobilitätsservice Gesundheit Brennstoffzelle


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