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WELCOME!. A little bit of history  Start-up with small FM-frequency in July 2007  Switch-on in regional commercial DAB+ network in May 2012 with new.

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Präsentation zum Thema: "WELCOME!. A little bit of history  Start-up with small FM-frequency in July 2007  Switch-on in regional commercial DAB+ network in May 2012 with new."—  Präsentation transkript:

1 WELCOME!

2 A little bit of history  Start-up with small FM-frequency in July 2007  Switch-on in regional commercial DAB+ network in May 2012 with new editorial concept  Currently discussion about adding new transmitter sites to existing DAB+ network

3 Network

4 Our programme  24/7 live radio service  Unique music mix  Comprehensive customer relationship management  Word content with strong touristic mood  And: Only good news!

5 Our partners

6 COOPERATION INSTEAD OF CONFRONTATION COLLABORATION OF ALL DIGITAL RADIO PROVIDERS IN BADEN-WÜRTTEMBERG

7

8 Our marketing campaigns Printanzeigen, u.a. Europapark Magazin, Großraum Stuttgart, Rennwoche Baden-Baden, Lesezirkel, Messekataloge Live vor Ort Promotionteams im Einsatz z.B. beim Schwarzwald Erlebnistag im Europapark oder beim Höhenwandertag an der Schwarzwaldhochstraße Am Point-of-Sale Tablettauflagen, Türhänger, Tischaufsteller, Rückenetiketten bei Schwarzwaldsprudel, Postkarten, Schwarzwaldluft in Dosen u.v.m. Weitere Aktivitäten Plakatierung, SWEG Linienbus, Großformatflächen, Eintrittsbänder, PR-Berichte u.v.m.

9 Financial framework  Classical advertisement  Promotions, sponsorings, media partnerships  Funding through media authorities  Efficient usage of in-house ressources

10 Any questions? Schwarzwaldradio digital Beteiligungsgesellschaft GmbH Markus Knoll Telefon: +49(0)


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