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South Korea & Rostock A cultural comparison
Consumer and Corporate Buying Behaviour Anna Shigwedha, Hyehyun Ryu, Natalie Kanshina, Hendrik Walter
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Agenda Rostock in 1013 South Korea in 1013 GLOBE Project
Rostock vs. South Korea in 2013 2
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Rostock in 1013 Obodrites „roztoc“ in 1161 Slavic Tribes
3 status groups School only available to clerics Peter 3
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South Korea in 1013 Kingdom 4 Status groups Confucian culture
Kim Kingdom 4 Status groups Confucian culture Family oriented 4
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GLOBE Project „Global Leadership and Organizational Behaviour Effectiveness“ Study carried 62 countries Focused on leadership, economic effectiveness & cultural values in relation to organizational practices Placed 60 countries in clusters 5
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GLOBE Project Institutional Collectivism Power Distance
In-Group Collectivism Performance Orientation Gender Egalitarianism Assertiveness Humane Orientation Uncertainty Avoidance Future Orientation 6
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GLOBE Project Institutional Collectivism Power Distance
In-Group Collectivism Performance Orientation Gender Egalitarianism Assertiveness Humane Orientation Uncertainty Avoidance Future Orientation 6
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A GLOBE comparison 7
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A GLOBE comparison Performance Orientation 7
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A GLOBE comparison Performance Orientation Assertiveness 7
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A GLOBE comparison Performance Orientation Assertiveness
Gender Egalitarianism 7
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A GLOBE comparison Performance Orientation Assertiveness
Gender Egalitarianism Humane Orientation 7
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A GLOBE comparison Performance Orientation Assertiveness
Gender Egalitarianism Humane Orientation Future Orientation 7
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A GLOBE comparison Performance Orientation Assertiveness
Gender Egalitarianism Humane Orientation Future Orientation 7
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A GLOBE comparison Performance Orientation Assertiveness
Gender Egalitarianism Humane Orientation Future Orientation 7
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A GLOBE comparison Performance Orientation Assertiveness
Gender Egalitarianism Humane Orientation Future Orientation 7
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A GLOBE comparison Performance Orientation Assertiveness
Gender Egalitarianism Humane Orientation Future Orientation 7
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A GLOBE comparison Performance Orientation Assertiveness
Gender Egalitarianism Humane Orientation Future Orientation 7
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A GLOBE comparison Performance Orientation Assertiveness
Gender Egalitarianism Humane Orientation Future Orientation 7
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SOURCES 8
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SOURCES 9
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South Korea & Rostock A cultural comparison
Consumer and Corporate Buying Behaviour Anna Shigwedha, Hyehyun Ryu, Natalie Kanshina, Hendrik Walter
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