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South Korea & Rostock A cultural comparison Anna Shigwedha, Hyehyun Ryu, Natalie Kanshina, Hendrik Walter Consumer and Corporate Buying Behaviour.

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Präsentation zum Thema: "South Korea & Rostock A cultural comparison Anna Shigwedha, Hyehyun Ryu, Natalie Kanshina, Hendrik Walter Consumer and Corporate Buying Behaviour."—  Präsentation transkript:

1 South Korea & Rostock A cultural comparison Anna Shigwedha, Hyehyun Ryu, Natalie Kanshina, Hendrik Walter Consumer and Corporate Buying Behaviour

2 Agenda 1.Rostock in South Korea in GLOBE Project 4.Rostock vs. South Korea in

3 Rostock in 1013 Obodrites „roztoc“ in 1161 Slavic Tribes 3 status groups School only available to clerics Peter 3

4 South Korea in 1013 Kingdom 4 Status groups Confucian culture Family oriented Kim 4

5 GLOBE Project „Global Leadership and Organizational Behaviour Effectiveness“ Study carried 62 countries Focused on leadership, economic effectiveness & cultural values in relation to organizational practices Placed 60 countries in clusters 5

6 GLOBE Project Assertiveness Performance Orientation Future Orientation Humane Orientation Power Distance Institutional Collectivism Gender Egalitarianism In-Group Collectivism Uncertainty Avoidance 6

7 GLOBE Project Assertiveness Performance Orientation Future Orientation Humane Orientation Institutional Collectivism Gender Egalitarianism In-Group Collectivism Uncertainty Avoidance Power Distance 6

8 A GLOBE comparison 7

9 Performance Orientation A GLOBE comparison 7

10 Performance Orientation Assertiveness A GLOBE comparison 7

11 Performance Orientation Assertiveness A GLOBE comparison Gender Egalitarianism 7

12 Performance Orientation Assertiveness Humane Orientation A GLOBE comparison Gender Egalitarianism 7

13 Performance Orientation Assertiveness Humane Orientation Future Orientation A GLOBE comparison Gender Egalitarianism 7

14 Performance Orientation Assertiveness Humane Orientation Future Orientation A GLOBE comparison Gender Egalitarianism 7

15 Performance Orientation Assertiveness Humane Orientation Future Orientation A GLOBE comparison Gender Egalitarianism 7

16 Performance Orientation Assertiveness Humane Orientation Future Orientation A GLOBE comparison Gender Egalitarianism 7

17 Performance Orientation Assertiveness Humane Orientation Future Orientation A GLOBE comparison Gender Egalitarianism 7

18 Performance Orientation Assertiveness Humane Orientation Future Orientation A GLOBE comparison Gender Egalitarianism 7

19 Performance Orientation Assertiveness Humane Orientation Future Orientation A GLOBE comparison Gender Egalitarianism 7

20 ny%20globe.pdf SOURCES 8

21 SOURCES 9

22 South Korea & Rostock A cultural comparison Anna Shigwedha, Hyehyun Ryu, Natalie Kanshina, Hendrik Walter Consumer and Corporate Buying Behaviour


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