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Cultural Tourism as an Engine of Regional Growth Open days | Brussels | 9 Oct. 2007 | Dr. Pit Hosak.

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Präsentation zum Thema: "Cultural Tourism as an Engine of Regional Growth Open days | Brussels | 9 Oct. 2007 | Dr. Pit Hosak."—  Präsentation transkript:

1 Cultural Tourism as an Engine of Regional Growth Open days | Brussels | 9 Oct | Dr. Pit Hosak

2 Oberthema... (weiß) Bitte überschreiben. Unterthema... (blau) Bitte überschreiben. 2 Cultural Metropolis Hamburg Variety & Tradition Variety 35 theatres with 45 stages 40 museums three classical orchestras and numerous musicals mark the cultural landscape in Hamburg. Long standing cultural tradition Free and Hanseatic City of Hamburg: no King, no residence but self- confident citizens who regard the support of culture as essential Several of the main theatres and concert halls sponsored by citizens More than 1000 foundations: German Foundation Capital

3 Oberthema... (weiß) Bitte überschreiben. Unterthema... (blau) Bitte überschreiben. 3 Facts & Figures Hamburg Inhabitants city: 1.75 Mio. the metropolitan region: 4.3 Mio. Tourism in Hamburg About 20 % of the daily visitors come because of the culture They spend approx. 870 Mio p.a. More than visitors take advantage of cultural events each day Rate of over night stays doubled from 2001 to 2006 up to now 7.2 Mio p.a. Cultural Metropolis Hamburg Culture is an important Pull-Factor for Hamburg Tourism

4 Oberthema... (weiß) Bitte überschreiben. Unterthema... (blau) Bitte überschreiben. 4 Employment Motor Approx. 105,000 people work in the tourism sector. 30,000 people work in the cultural sector, they generate a turnover of ca Bill. p.a. Casper-David-Friedrich Exhibition in Hamburger Kunsthalle visitors 75 % came from outside Hamburg They spent over all 8 Mio. Euro They stayed on average 2,23 days It´s not easy to create a blockbuster every year Cultural Metropolis Hamburg

5 Oberthema... (weiß) Bitte überschreiben. Unterthema... (blau) Bitte überschreiben. 5 Strategy Germans Desgin Metropolis Has an interesting Music- and Clubscene Interesting theaters and musicals Clubs & Pubs Young Music Sceen Hamburg Music Clubs Popconcerts in Hamburg Musicals Opera Classical Concerts John Neumeier-Ballett Museums Theater Shopping City Premium Cultural Performances Hamburg Fun Fairs City at the Waterfront Vibrant Scences Entertaining-Mile Reeperbahn Attractive Business Infrastructure Metropolis worth living Intrenational Trading Metropolis Cultural Brand Profile Hamburg Marketing Study 2005

6 Oberthema... (weiß) Bitte überschreiben. Unterthema... (blau) Bitte überschreiben. 6 Marketing Strategy Creativity is important for prosperity (in the Ministry for Culture we knew that already ….) All bigger cities are at the moment in a direct competition for talents We need to develop an authentic, specific Cultural Profile of Hamburg to face this competition What we learned from Richard Florida and Charles Landry

7 Oberthema... (weiß) Bitte überschreiben. Unterthema... (blau) Bitte überschreiben. 7 Cultural Profile of Hamburg What we want to achieve: the tension between … Philharmonic Hall Hamburg Tradition & Modernity Speicherstadt

8 Oberthema... (weiß) Bitte überschreiben. Unterthema... (blau) Bitte überschreiben. 8 Cultural Profile of Hamburg … and the need of: LuKuLuLe High Brow Culture & Middle Brow Culture Thalia Theatre

9 Oberthema... (weiß) Bitte überschreiben. Unterthema... (blau) Bitte überschreiben. 9 Cultural Metropolis Hamburg Music Tradition from Brahms to Beatles to Musicals Museums Important Collections and Exhibitions Stages Every year nationwide prizes, Ballet Maritime Culture Location & tradition strengthen our strength

10 Oberthema... (weiß) Bitte überschreiben. Unterthema... (blau) Bitte überschreiben. 10 Marketing Strategy Cultural Institutions Product Marketing Mainly Regional Cultural Information Point Information Regional Opening 2009 www. Hamburg.de Information International cultural-portal planned 2008 Hamburg Tourism Ass. Product Marketing International Hamburg Marketing Ass. Brand Marketing International Hamburg Cultural Marketing Problem: Coordination/responsibilities of different players

11 Oberthema... (weiß) Bitte überschreiben. Unterthema... (blau) Bitte überschreiben. 11 Quelle: Mediaserver Hamburg From strategy to reality HafenCity largest inner-city development project in Europe Increase of innercity for about 40 % Flats, Inhabitans, jobs International Maritime Museum Hamburg (Opening 2008) Philharmonic Hall Hamburg (Opening 2010) Science Center (Planning not finished) Cultural activities are planed from the beginning

12 Oberthema... (weiß) Bitte überschreiben. Unterthema... (blau) Bitte überschreiben. 12 From Strategy to reality Windprojekt Ute Necker HafenCity already Beach Clubs etc. Openair Cinema Children Wind-Festival Readings Artist studios in Speicherstadt Tango nights at harbour side

13 Oberthema... (weiß) Bitte überschreiben. Unterthema... (blau) Bitte überschreiben. 13 (Elbe) Philharmonic Hall Hamburg Spectacular location Philharmonic Hall Hamburg

14 Oberthema... (weiß) Bitte überschreiben. Unterthema... (blau) Bitte überschreiben. 14 Herzog & de Meuron Philharmonic Hall Hamburg (Elbe) Philharmonic Hall Hamburg Spectacular Architecture by Herzog & de Meuron PPP- Project: concert hall, hotel, apartments Cost: ca. 241 Mio Donations as per today 68 Mio Objective: One of the best concert halls worldwide

15 Oberthema... (weiß) Bitte überschreiben. Unterthema... (blau) Bitte überschreiben. 15 The Argument We should not ask what it costs to invest in culture We should ask what it costs not to invest in culture! Charles Landry

16 Oberthema... (weiß) Bitte überschreiben. Unterthema... (blau) Bitte überschreiben. 16 Contact Dr. Pit Hosak Ministry of Culture Hamburg Hohe Bleichen Hamburg Tel.: Mail:


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