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Business Network Transformation Example in CP-Retail Closed Loop Trade Promotion Management between Retail-CP Steve Winkler – GEPG Standards Management.

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Präsentation zum Thema: "Business Network Transformation Example in CP-Retail Closed Loop Trade Promotion Management between Retail-CP Steve Winkler – GEPG Standards Management."—  Präsentation transkript:

1 Business Network Transformation Example in CP-Retail Closed Loop Trade Promotion Management between Retail-CP Steve Winkler – GEPG Standards Management & Strategy Amit Sinha – Business Network Transformation Julio Navas – Live Enterprise Technology Gary Adams – CP Industry Business Unit, Superior Customer Value Mark Osborn – Industry Marketing - CP Vince Rouleau – Field Services - Retail September, 2008 sample for a picture in the title slide

2 © SAP 2008 / Page 2 Industry Boundaries Are Being Redefined Value Chains Are Evolving into Business Networks Value chain Company-centric Command and control Ownership-driven Self-contained risk Business network Customer-centric Connect and collaborate Relationship-driven Shared risk Competitive Advantage will go to companies that collaborate across their network for better customer results

3 Internet of Things Overview The Business Internet Kraft Mixing Center Distribution Center Retailer A Distribution Center Supplier DSD Distribution Center Retail Store A Retail Store B Mfg Plant BW Legacy Live Enterprise Custom Live Enterprise Custom DB The Internet of Things is a conceptual framework where information about physical items is shared across company boundaries on an open architectural platform The primary driver is increased visibility in the supply chain Uniquely identifiable products is a prerequisite for such a system The creation of an Internet of Things platform that ties together business systems would enable SAP to deliver a new breed of applications and value to our customers SAP should take a thought leadership position on the IoT Live Enterprise technology can be used to create the network IOT: The Distributed Model

4 Live Enterprise Connecting Enterprise Systems Department Enterprise Trusted Partners SAP ApplicationsWeb ServicesDatabases Live Enterprise Business User Applications BPC Analytics GRC Direct Push to User Live Enterprise is an SAP server component that creates a network overlay It propagates business information to other LE nodes, similar in fashion to DNS, but in real time The distributed nature enables discovery of events across a business network LE originated as an Imagineering project GRC was the first to take advantage of LE by creating new applications that can detect risk events. 4x faster implementation $5.4M cost savings LE will be released as a GRC product in Q LE is a viable option for SAP to take a thought leadership role in developing the IoT, and can serve as a platform for new types of SAP applications

5 Standards Are Critical The Key to Success IOT Cloud Company ACompany B Opportunity SAP Position SAP has a large worldwide install base that contains the core business data needed for an IoT SAP has emerging technologies like Live Enterprise that can be used to build the IoT SAP application knowledge enables us to derive new apps leveraging the IoT The IOT enables discovery of events and data about objects across a business network Most companies today have poorly integrated system landscapes Companies want to track uniquely identifiable data across their business network Accessing data across company boundaries requires an agreement on common interfaces

6 1. Trade Promotion Management Demonstrate LE capability of sharing operational data across company boundaries Not an obvious affront to GS1/EPCglobal or our customers that support them. 3. Master Data Synchronization Create a LE based MDS system to augment / replace GDSN 2. E-Pedigree Regulatory requirements are driving RFID adoption and are the primary focus for the RFID standards Body EPCglobal Proposed Standards Strategy Create Market For New CP/Retail Applications Live Enterprise Business User Applications TPM Pedigree MDS Develop Consumer Products and Retail focused Internet of Things applications to drive adoption of the Live Enterprise technology and create a de facto standard

7 Trade Promotion Management The 1 st BNT Application © SAP 2008 / Business Case – Warp 10/ 7 Placeholder for an overview slide describing the TPM scenario in more detail. - Gary Adams

8 © SAP 2008 / Business Case – Warp 10/ 8 Placeholder for an tech overview

9 Trade Promotion Management The CP Value Proposition © SAP 2008 / Business Case – Warp 10/ 9 Placeholder for an overview slide describing the value prop for our CP customers. - Gary Adams

10 Trade Promotion Management The Retail Value Proposition © SAP 2008 / Business Case – Warp 10/ 10 Placeholder for an overview slide describing the value prop for our retail customers. - Vince Rouleau

11 Trade Promotion Management Next Steps TPM Viability Assessment Bring together stakeholders to determine viability Define the scenario scope and value proposition for CP and Retail customers. Define high level technical architecture for the scenario. Identify Customers CP side: Colgate – already have a LE POC that is realizing significant benefit Retail side: PetSmart – has demonstrated strong belief in BNT vision Build the POC Use a 3 rd party to do a rapid prototyping of the solution. Involve SAP teams to facilitate an easy transition from prototype to SAP product. Demo & Call to Action Demonstrate that BNT is real at SAP Invite more CP/Retail customers and prospects to participate in defining enterprise services for TPM Build & Standardize Roll requirements in and build solution for delivery late next year Standardize portions of the IP to create a product advantage for both the CP and Retail Industry, just like we did in Banking

12 © SAP 2008 / Page 12 Appendix

13 Strategic Engagement – Banking Example Standards Create Markets © SAP 2008 / Business Case – Warp 10/ 13 Banking Definition Group Enterprise Services for Banks Global Banks & SAP Banking Credit Suisse Deutsche Postbank ING Nordea Standard Bank ABN AMRO ABSA Barclays BBVA Banca Intesa Phase I: Create a community of customers and prospective customers to define basic community goals, under SAP control Phase II: Open the community to other vendors, still on SAP terms, and determine an architectural approach Phase III: Once SAP has established its leadership position, move the results to a neutral standards organization – in this case the organization had to be created BIAN – Global Banks, SAP Banking, & Other Vendors Credit Suisse Deutsche Postbank ING Nordea Standard Bank ABN AMRO ABSA Barclays BBVA Banca Intesa Industry Standards for Banking Banking IVN

14 © SAP 2008 / Page 14 Banking – SAP Teams with Customers to Give Birth to a New Market Provides Industry Architectural Leadership - BIAN Seventeen founding members have launched BIAN. Being an active member of the Industry Value Network of Banks, Credit Suisse sees the creation of this association as significant milestone for not only ourselves, but for the industry as a whole, said Claus Hagen, head of Integration Architecture, Credit Suisse. "The association will create an open environment of members that begins with an idea and takes it all the way through to execution. Description SAP spearheaded the creation a standards organization called the Banking Industry Architecture Network (BIAN), which focuses on application to application interoperability. Opportunity The market for banking applications is currently wide open, because the vast majority of banks enterprise software today is home grown. SAP is actively stimulating the expansion of the market for packaged banking software by providing a framework architecture for the banking industry. Benefits For Customers 1. Lower Integration Costs 2. Standard Packaged Software (Lower TCO) 3. Higher Reliability For SAP 1. SAP will assume a firm position in a battleground industry. 2. New revenue streams and growth.

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