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Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung Christoph Kaletka | Karolin Eva Kappler | Bastian Pelka | Ricard Ruiz de Querol.

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Präsentation zum Thema: "Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung Christoph Kaletka | Karolin Eva Kappler | Bastian Pelka | Ricard Ruiz de Querol."—  Präsentation transkript:

1 Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung Christoph Kaletka | Karolin Eva Kappler | Bastian Pelka | Ricard Ruiz de Querol Vienna | 19th Sept 2011 Social Media and Social Innovation a Manifesto

2 Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung A Manifesto on Social Media for Social Innovation Vienna | 19th Sept What are Social Media? Social Media are no technology, but a specific form of using (old) technology. Umbrella term rapidly growing core innovation: user generated content as a new social routine

3 Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung A Manifesto on Social Media for Social Innovation Vienna | 19th Sept Social Media mark a paradigm shift in communication new communication pattern replacement of top-down, linear processes and finished products by never finished products created and evolved incrementally through bottom-up, collaborative, distributed processes. development in line with the change from an industrial to a knowledge society decentralisation of knowledge and content production processes

4 Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung A Manifesto on Social Media for Social Innovation Vienna | 19th Sept Social Media as an answer to structural challenges decentralised, participatory and user-driven communication as an alternative to traditional government-led institutional frameworks for addressing social issues and concerns. Social Media can here provide socio-technical platforms that can be used to empower individuals and groups to better pursue their political and social interests. But…

5 Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung A Manifesto on Social Media for Social Innovation Vienna | 19th Sept

6 Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung A Manifesto on Social Media for Social Innovation Vienna | 19th Sept We need a Manifesto on Social Media for Social Innovation, because: Social Media is social in a different way – (still) mainly used for leisure and entertainment. Society faces major challenges. Social Innovation as innovations of social practices lack speed and scale.

7 Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung A Manifesto on Social Media for Social Innovation Vienna | 19th Sept ) manifesto text

8 Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung A Manifesto on Social Media for Social Innovation Vienna | 19th Sept But we dont know (yet) how to use the real social and collaborative potential of Social Media. Social Innovation looks like an alternative.

9 Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 2011 What for? Social Innovation How? Socio - Technical issues Socio - Technical issues Technical Platform Interface Functionalities Socio Ownership Principles Rules Who will develop it?

10 Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 2011 Therefore we envision a future where… …Social Media evolves towards a support as effective as possible for the growth and consolidation of Social Innovation worldwide. …the technologically innovative communities and the socially innovative communities collaborate towards the shared goal of more sustainable societies.

11 Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 2011 The Manifesto Our conceptual Goals Highlight the aforementioned issues Propose a research agenda Our instrumental Goals Generate research proposals Nucleate research consortia Increase support

12 Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 2011 In order to accomplish this, we will: Promote research and discussions about policies and practices that would enable valuable social innovation initiatives to acquire speed and scale comparable to those of successful businesses. Promote research and development of social media technological platforms which in their provisioning, interface design, functionalities and management are most suitable for the needs of social innovation. Promote awareness and training programs for social innovators and entrepreneurs to reinforce their management skills as well as their ability to effectively use social media to support their ventures.

13 Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 2011 A first version of the Manifesto emerged from two workshops on Social Innovation and Social Media (SISOM) held in Barcelona in July The Manifesto is promoted by a network of researchers and practitioners working at the intersection of social and technological development. Who we are:

14 Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 2011 Please follow and contact us through: Web: Twitter: #SISOM Mail:

15 Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung A Manifesto on Social Media for Social Innovation Vienna | 19th Sept Social Media as a Social innovation A social innovation is actually used (socially accepted) is routinised helps to better solve concrete problems diffuses into different areas of society is different from social inventions and social change The manifesto formulates requirements and options to initiate social innovation processes (empowerment / eInclusion) supported and accelerated by social media.

16 Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung A Manifesto on Social Media for Social Innovation Vienna | 19th Sept Social Media as a Social innovation The technology behind social media will change, but the social innovation will remain and will change the way of working and learning in the knowledge society. Research should focus on Organisation / management level: Professionalisation of drivers of social initiatives Sustainability level: how to generate sufficient speed and scale Local and regional laboratories for social media projects and initiatives Pedagogical approaches for learning with social media …

17 Sozialforschungsstelle Dortmund Zentrale wissenschaftliche Einrichtung A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 2011 Thank you !!


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